Toplytics vs MonsterInsights

Head-to-head on the signals that matter, from the public WordPress.org data.

Toplytics

by Presslabs

Health A87

MonsterInsights

by chriscct7

Health A89

Active-install trajectory

ToplyticsMonsterInsights

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Toplytics	MonsterInsights
Active installs Modeled from the public "N+" band and recent downloads.	80–90	2M–3M ✓
Install trend Change in active installs across the charted window.	-20%	0% ✓
Overall health	A · 87	A · 89 ✓
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	85/100	90/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	4.4★	4.5★ ✓
Reviews	9	3,157 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	78/100	92/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	2mo ago	2mo ago ✓
Downloads · 30d	177	546.1K ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	0.7% ✓	0.7%
Category	Analytics	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

ToplyticsMonsterInsights

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.