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MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy)

by chriscct7 · Analytics

Free audit wp.org ↗

The best free Google Analytics plugin for WordPress. See how visitors find and use your website so you can grow your business with powerful analytics.

How scoring works →
86 Health · A
Maintenance 100/100
Rating quality 90/100
Support 59/100

86 health vs 64 average across 1,028 Analytics plugins

2M+

Active installs

≈2.9M estimated

276.8M

Total downloads

since 2007

4.54★

Rating (adjusted)

4.5★ raw · 3148 reviews · +0.5/wk

+16%

4.1M

Downloads · 30d

category median +17%

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

90 / 100

Excellent listing optimization

Biggest win: Support resolution

Update recency 100/100
WP compatibility 100/100
Rating quality 90/100
Listing tuning 100/100
Support resolution 47/100

To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

+16% vs prior 30d
0Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

4.1M

now · peak 6.9M

4.18M30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

MonsterInsights · #25 you Beehive Analytics · #1117 Analytify · #1191 Analytics Insights · #2102

Rating trend

Star average over time · dips mark rough releases

4.5Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

2.1Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

16

releases in the last 12 months

3mo ago

latest release · v10.2.2

79

tagged releases on record

Recent releases

10.2.2 · 3mo ago10.2.1 · 3mo ago10.2.0 · 3mo ago10.1.3 · 4mo ago10.1.2 · 5mo ago10.1.1 · 5mo ago10.0.3 · 6mo ago10.0.2 · 7mo ago10.0.1 · 7mo ago10.0.0 · 7mo ago9.11.1 · 8mo ago9.11.0 · 8mo ago9.10.1 · 9mo ago9.10.0 · 9mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v10.2 65%
v10.1 9.6%
Older / other versions 25%

Estimated active installs

The public count shows “2M+”. Our estimate pins where the real number sits.

tracked estimate
2M–3M ≈2.9M

Refined from the date this plugin crossed into its current band.

Install history · since 2015-03-10 · 1,459 observations

2MInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

high confidence

Est. annual revenue

≈$2.6M range $800K–$8.6M

Est. acquisition value

≈$8.8M range $2M–$39M

A large install base, a clear pro tier and a steady trend. As reliable as an outside estimate gets. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.

How we estimate this

Assumptions

  • Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product. Past 1M installs we taper the rate down: a giant free plugin’s long tail converts far worse.
  • Annual price per customer. $99–$199 a year, typical for Analytics plugins rather than this plugin's own pricing.
  • Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
  • Install base. 2M–3M active installs, from our install estimate (wp.org only publishes the floor).

Inputs

Active installs
2M–3M
Category
Analytics
Pro tier
detected (known freemium plugin with a public paid tier)
Download trend
growing (30d downloads up vs prior 30d)
Reviews
3,148
Last updated
6 days ago

Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.

Ratings · 3148 reviews

Read on wp.org ↗
5★
2678 4★
100 3★
47 2★
53 1★
270

Details

Version
11.1.3
Last updated
6d ago
Added
2007-09-14 · 18 yrs old
Requires WP
5.6.0
Tested up to
7.1
Requires PHP
7.2
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Recent review vibe

read from the latest 12 reviews to 2026-07-14
Deteriorating Broken updatesSupport gone quietPraise

Older reviewers praised the dashboard and support team, but the newest reviews report the plugin blocking uninstalls and forcing users into SFTP or SSH to remove it.

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ wagnerg123
    1mo ago

    Simple and easy to use. Gives a good incite into the traffic the site receives.

    Read on wp.org ↗
  2. ★★★★★ rivaswebservices
    2mo ago

    The developers have made it impossible to delete this plugin once it’s installed. Keep getting “Deletion failed” error, and confirmed with our hosting provider that the plugin is sending the error that prevents the deletion. I am now deleting it via SFTP because it is impossible to delete via the WordPress Admin Dashboard. If you don’t know how to delete things via SFTP, and in phpMyAdmin, DON’T INSTALL THIS PLUGIN. It will cause issues as long as it’s installed, and will be impossible to remove.

    Read on wp.org ↗
  3. ★★★★★ HullioGQ
    2mo ago

    I installed it thinking I’d get more information than Google Site Kit provides, only to realize it’s basically an adware malware that installs other plugins you never requested. Now I’m trying to uninstall it, and it won’t budge. I’m actually being forced to log in to my server via SSH just to delete the bloody thing.

    Read on wp.org ↗
  4. ★★★★★ BBQGrail
    2mo ago

    My website is still pretty new, so I haven’t had time to dig deep into MonsterInsights yet. But from the very start, their support team made me feel right at home. If how they treat people is any sign of what’s ahead, I’m excited to keep using their plugin. I hit a bump right away when I tried to connect my site to Google Analytics. Instead of getting stuck in a mess of tech problems, I just sent a quick note to their support team. One email later, everything was fixed. That’s the kind of help I appreciate. That’s the kind of quick, no-hassle help I wish every company offered. Most places promise it, but MonsterInsights actually came through. So hats off to the MonsterInsights crew. You’ve got a fan here.

    Read on wp.org ↗
  5. ★★★★★ jhampha
    2mo ago

    It works properly

    Read on wp.org ↗
  6. ★★★★★ jaynajian
    3mo ago

    finally don’t have to open GA separately every time. traffic, top pages, referrals all right inside WP. setup was quick & the reports actually make sense. rly glad I found this one

    Read on wp.org ↗
  7. ★★★★★ jonathangibson1
    3mo ago

    We’ve been using MonsterInsights for a couple of years, this is a very useful tool and it’s good to see the insights in an easy-to-understand panel that can be shared with members not working on the website side of things. The PDF reports are particularly useful. I’d also like to say thank you to the support team, especially Mihai & Chris who managed to get our insights displaying correctly after we switched domains. They were quick to respond and sorted the problem we were having with no trouble at all in less than 24 hours.

    Read on wp.org ↗
  8. ★★★★★ dandre0
    3mo ago

    Dashboard stats r convenient. Setup took no time. Most advanced stuff needs Pro which is kinda annoying. But free version handles basics fine

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. — Version 11.1.1 Fixes: Various bug fixes and updates 11.1.1
  2. — Version 11.1.0 New: Introducing new AI-Powered Headline Analyser Enhancements: Various Performance Improvements and Bug Fixes 11.1.0
  3. — Version 11.0.1 Fixes: Various bug fixes and updates 11.0.1
  4. — Version 11.0.0 Fixes: Various bug fixes and updates 11.0.0
  5. — Version 10.2.99 Fixes: Various bug fixes and updates 10.2.99
  6. — Version 10.2.2 Fixes: Various bug fixes and updates 10.2.2

Known vulnerabilities

via Wordfence Intelligence

12 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. Medium · 5.3 MonsterInsights <= 11.0.0 - Missing Authorization ↗
    2026-07-27 CVE-2026-11366 Improper Authentication Affects <= 11.0.0 Patched in 11.1.0
  2. High · 7.1 MonsterInsights <= 10.1.2 - Missing Authorization to Authenticated (Subscriber+) Sensitive Information Exposure And Plugin Integration Reset ↗
    2026-05-12 CVE-2026-5371 Missing Authorization Affects <= 10.1.2 Patched in 10.1.3
  3. Medium · 4.3 Google Analytics by Monster Insights <= 8.21.0 - Missing Authorization ↗
    2024-01-05 CVE-2023-52220 Missing Authorization Affects <= 8.21.0 Patched in 8.22.0
  4. Medium · 6.4 Google Analytics by Monster Insights <= 8.14.0 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗
    2023-05-10 CVE-2023-23999 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 8.14.0 Patched in 8.14.1
  5. Medium · 6.4 MonsterInsights <= 8.12.0 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗
    2023-01-13 CVE-2023-0081 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 8.12.0 Patched in 8.12.1
  6. Medium · 5.4 MonsterInsights <= 8.9.0 - Unauthenticated Stored Cross-Site Scripting via Google Analytics ↗
    2022-12-23 CVE-2022-3904 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 8.9.0 Patched in 8.9.1
  7. Medium · 6.4 MonsterInsights – Google Analytics Dashboard for WordPress <= 7.1 - Stored Cross-Site Scripting ↗
    2018-09-18 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 7.1 Patched in 7.2.0
  8. Low · 3.8 MonsterInsights - Google Analytics Dashboard for WordPress <= 5.4.4 - Authenticated Stored Cross-Site Scripting ↗
    2015-08-10 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 5.4.4 Patched in 5.4.5
  9. High · 7.2 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) <= 5.3.3 - Cross-Site Scripting ↗
    2015-04-20 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 5.3.3 Patched in 5.4
  10. High · 7.2 MonsterInsights – Google Analytics Dashboard for WordPress <= 5.3.2 - Stored Cross-Site Scripting ↗
    2015-03-19 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 5.3.2 Patched in 5.3.3
  11. Medium · 5.5 MonsterInsights – Google Analytics Dashboard for WordPress <= 5.3.2 - Authenticated Stored Cross-Site Scripting ↗
    2015-03-06 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 5.3.2 Patched in 5.3.3
  12. Low · 3.5 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) <= 5.1.2 - Cross-Site Scripting ↗
    2014-11-26 CVE-2014-9174 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 5.1.2 Patched in 5.1.3

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

✓ Low memory footprint
✓ Low page-speed impact
✕ Runs on latest PHP + WP
✕ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Languages

via translate.wordpress.org

Translated into 34 languages, 5 at 90% or more

Dutch (Formal) 100%
English (UK) 100%
Spanish (Argentina) 99%
Spanish (Chile) 99%
Spanish (Spain) 99%
Dutch 77%
Czech 74%
Italian 73%
Russian 67%
French (France) 65%
Dutch (Belgium) 61%
German 60%
English (South Africa) 54%
Spanish (Colombia) 54%
Spanish (Ecuador) 54%
Spanish (Venezuela) 54%
English (Canada) 52%
Swedish 51%
Spanish (Mexico) 44%
Galician 39%
Japanese 38%
Portuguese (Brazil) 37%
French (Belgium) 35%
Polish 25%

Plus 10 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2025-03-21 3M+ → 2M+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

Embed this report card

Drop a live Pulse card for MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/google-analytics-for-wordpress" width="480" height="300" style="border:0" loading="lazy" title="MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) — Plugin Pulse"></iframe>
Preview card ↗

MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy): 2M+ active installs, 4.5★ (3,148 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/google-analytics-for-wordpress