Tracking Code for Twitter Pixel vs Site Kit by Google

Head-to-head on the signals that matter, from the public WordPress.org data.

Health D48

Health A88

Active-install trajectory

Tracking Code for Twitter Pixel moved down one install band, 20+ to 10+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Tracking Code for Twitter Pixel	Site Kit by Google
Active installs Modeled from the public "N+" band and recent downloads.	10–20	5M–6M ✓
Install trend Change in active installs across the charted window.	-50%	0% ✓
Overall health	—	A · 88 ✓
Maintenance How recently the plugin was updated.	19/100	100/100 ✓
Rating quality Volume-adjusted review quality.	—	80/100 ✓
Support Share of forum threads marked resolved.	—	79/100 ✓
Rating (weighted for review count)	—	4.2★ ✓
Reviews	0	1,013 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	57/100	92/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Elevated	Low ✓
Last updated	2.3y ago	2d ago ✓
Downloads · 30d	46	7.9M ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	0.6%	1.7% ✓
Category	Analytics	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Tracking Code for Twitter PixelSite Kit by Google

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.