UnfoldWP Import Companion vs Advanced Import

Head-to-head on the signals that matter, from the public WordPress.org data.

Advanced Import is the only plugin here with enough reviews to score.

UnfoldWP Import Companion

by unfoldwp

Health D48

Advanced Import

by AddonsPress

Health B81

Active-install trajectory

UnfoldWP Import CompanionAdvanced Import

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	UnfoldWP Import Companion	Advanced Import
Active installs Modeled from the public "N+" band and recent downloads.	600–700	80K–90K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	-33%	90K+ → 80K+ ✓
Overall health	—	B · 81 ✓
Maintenance How recently the plugin was updated.	19/100	92/100 ✓
Rating quality Volume-adjusted review quality.	—	77/100 ✓
Support Share of forum threads marked resolved.	—	70/100 ✓
Rating (weighted for review count)	—	4.1★ ✓
Reviews	0	7 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	56/100	90/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Elevated	Low ✓
Last updated	2.3y ago	5mo ago ✓
Downloads, last 30d	180	10.9K ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+35%	-4%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	5.9% ✓	4.3%
Category	Content & Feeds	Content & Feeds

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

UnfoldWP Import CompanionAdvanced Import

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.