Plugin Pulse
← Pulse

Advanced Import

by AddonsPress · Content & Feeds

Also makes 4 other plugins · 81.7K+ installs across the portfolio →

Easily import demo data including posts, pages, media, widgets, customizer settings, and Gutenberg Blocks.

⚠ Few reviews
How scoring works →
84 Health · B
Maintenance 100/100
Rating quality 77/100
Support 70/100

84 health vs 60 average across 779 Content & Feeds plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

90 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 59/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

-25% vs prior 30d
465Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

13.3K

now · peak 87.1K

13.6K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Advanced Import · #507 you UnfoldWP Import Comp · #7860 ThemeinWP Import Com · #3617 Demo Importer Compan · #13540

Rating trend

Star average over time · dips mark rough releases

4.4Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

170per 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

2

releases in the last 12 months

3mo ago

latest release · v2.0.0

31

tagged releases on record

Recent releases

2.0.0 · 3mo ago1.4.6 · 5mo ago1.4.5 · 1.6y ago1.4.4 · 1.8y ago1.4.3 · 2.0y ago1.4.2 · 2.0y ago1.4.1 · 2.4y ago1.4.0 · 3.4y ago1.3.9 · 3.8y ago1.3.8 · 3.8y ago1.3.7 · 4.3y ago1.3.6 · 4.3y ago1.3.5 · 4.6y ago1.3.4 · 4.6y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 47% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.0 47%
v1.4 46%
v1.3 5.5%
Older / other versions 1.2%

Estimated active installs

The public count shows “80K+”. Our estimate pins where the real number sits.

tracked estimate
80K–90K ≈85K

Refined from the date this plugin crossed into its current band.

Install history · since 2020-06-24 · 1,425 observations

80KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A declining trend compresses what a buyer would pay.

Details

Version
2.0.0
Last updated
3mo ago
Added
2019-09-26 · 6 yrs old
Requires WP
6.2
Tested up to
7.0.4
Requires PHP
7.4

Recent reviews

All reviews on wp.org ↗
  1. muratozerce
    1.0y ago

    A truly useless plugin that never imports demos properly.

    Read on wp.org ↗
  2. wrednyspam
    2.9y ago

    its’n importing any data :/

    Read on wp.org ↗
  3. wowthemesnet
    3.5y ago

    This is the one theme developers should use!

    Read on wp.org ↗
  4. Bokhtyer Abid
    4.9y ago

    perfectly work theme development one-click demo import. Awesome plugins

    Read on wp.org ↗
  5. keonthemes
    5.6y ago

    Perfectly works for themes and the support team is very fast and helpful. Recommended for all theme developers.

    Read on wp.org ↗
  6. WP Event Partners
    6.2y ago

    We used this plugin as a parent plugin for our theme importer plugin and this works great with it. We tried with our elementor based theme as well and it worked as we wanted.

    Read on wp.org ↗
  7. DipenDahal
    6.3y ago

    As a theme developer, I am using this plugin, it is a fantastic plugin, it makes the theme more user friendly and the user can easily import demo content. The most important point for me is it supports the premium version of the theme too. Thanks for developing a very useful plugin for developers.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. 2025-01-14 Version 1.4.5 Added: Introduced support for Blocks Navigation feature. Added: Implemented a new filter hook advanced_import_replace_content_string . Updated: Enhanced plugin tagline title for clearer comprehension. 1.4.5
  2. 2024-11-12 Version 1.4.4 Added: Tested with the latest WordPress Added: Inbuilt support for PatternsWP themes 1.4.4
  3. 2024-08-24 Version 1.4.3 Added: Plugin link to Import. 1.4.3
  4. 2024-08-16 Version 1.4.2 Added: Developers can now enable plugin installation from a URL by including theme source in the demo list array. This is ideal for plugins hosted outside of WordPress.org. Important: If a recommended plugin is already a 1.4.2
  5. 2024-04-07 Version 1.4.1 Updated : Test with WordPress latest version 1.4.1
  6. 2023-04-06 Version 1.4.0 Added: New hook advanced_import_force_proceed Updated : Tested up WordPress 6.2 Fixed : isJson 1.4.0

Known vulnerabilities

via Wordfence Intelligence

2 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2026-06-18 CVE-2026-4328 Server-Side Request Forgery (SSRF) Affects <= 1.4.6 Patched in 2.0.0
  2. 2022-11-14 CVE-2022-3677 Cross-Site Request Forgery (CSRF) Affects <= 1.3.7 Patched in 1.3.8

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 9 languages, 4 at 90% or more

Dutch 100%
Dutch (Formal) 100%
English (UK) 100%
Russian 100%
Ukrainian 86%
Spanish (Spain) 78%
Spanish (Chile) 77%
Swedish 51%
Dutch (Belgium) 39%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-08-08 90K+ → 80K+ down after 152 days in tier
  2. 2026-03-09 100K+ → 90K+ down after 378 days in tier
  3. 2025-02-24 90K+ → 100K+ up after 272 days in tier
  4. 2024-05-28 80K+ → 90K+ up after 376 days in tier
  5. 2023-05-18 70K+ → 80K+ up after 8 days in tier
  6. 2023-05-10 80K+ → 70K+ down after 1 days in tier
  7. 2023-05-09 70K+ → 80K+ up after 2 days in tier
  8. 2023-05-07 80K+ → 70K+ down after 47 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

Embed this report card

Drop a live Pulse card for Advanced Import into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/advanced-import" width="480" height="300" style="border:0" loading="lazy" title="Advanced Import — Plugin Pulse"></iframe>
Preview card ↗

Advanced Import: 80K+ active installs, 4.4★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/advanced-import