Advanced Import
by AddonsPress · Content & Feeds
Also makes 4 other plugins · 81.5K+ installs across the portfolio →
Easily import demo data including posts, pages, media, widgets, customizer settings, and Gutenberg Blocks.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
80K+
≈88K estimated
Momentum
-7%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 59/100. Too few reviews to rank on quality — nudge happy users to leave one.
84 health vs 64 average across 1,193 Content & Feeds plugins
Install conversion
How it's measured →4.3%
of downloads still active
At least 80K of 1.9M lifetime downloads are still running, above its category: the median Content & Feeds plugin keeps 0.8%, across 864 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Content & Feeds plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 144 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.4★ over 7 reviews, smoothed to 4.14★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
44
Momentum
Holding steady
+0.1
Velocity
places per keyword, 28d
31%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| gutenberg import your tag | #1 | #4 | 0 |
| advanced import | #2 | #7 | down 1 |
| widget import your tag | #2 | #9 | 0 |
| theme import your tag | #2 | #6 | 0 |
| customizer import your tag | #2 | #3 | 0 |
| demo import your tag | #4 | #4 | 0 |
| import | #5 | #14 | 0 |
| advanced demo import | #2 | #6 | down 1 |
| import demo content | #2 | #4 | 0 |
| one click demo import | #4 | #6 | 0 |
| content import | #5 | #13 | 0 |
| image import | #5 | #17 | up 1 |
| demo data import | #3 | #8 | down 1 |
| import directory | #6 | #16 | 0 |
| post import | #7 | #20 | up 1 |
| demo data | #10 | #13 | up 2 |
| posts import | #5 | #17 | up 1 |
| data import | #5 | #15 | down 1 |
| import posts | #5 | #16 | up 1 |
| xml import | #9 | #18 | up 2 |
100 searches this plugin appeared in over the last 90 days, 20 listed. 57 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “content import”, “image import” and “import directory” (#5, #5 and #6 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 87.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
5mo ago
latest release · v2.0.0 · 9 Jun 2026
31
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 47% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “80K+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 90K.
Install history since 24 Jun 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ muratozerce1.2y ago
A truly useless plugin that never imports demos properly.
Read on wp.org ↗ - ★★★★★ wrednyspam3.1y ago
its’n importing any data :/
Read on wp.org ↗ - ★★★★★ wowthemesnet3.6y ago
This is the one theme developers should use!
Read on wp.org ↗ - ★★★★★ Bokhtyer Abid5.0y ago
perfectly work theme development one-click demo import. Awesome plugins
Read on wp.org ↗ - ★★★★★ keonthemes5.8y ago
Perfectly works for themes and the support team is very fast and helpful. Recommended for all theme developers.
Read on wp.org ↗ - ★★★★★ WP Event Partners6.4y ago
We used this plugin as a parent plugin for our theme importer plugin and this works great with it. We tried with our elementor based theme as well and it worked as we wanted.
Read on wp.org ↗ - ★★★★★ DipenDahal6.5y ago
As a theme developer, I am using this plugin, it is a fantastic plugin, it makes the theme more user friendly and the user can easily import demo content. The most important point for me is it supports the premium version of the theme too. Thanks for developing a very useful plugin for developers.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2025-01-14 Version 1.4.5 Added: Introduced support for Blocks Navigation feature. Added: Implemented a new filter hook advanced_import_replace_content_string . Updated: Enhanced plugin tagline title for clearer comprehension. 1.4.5
- 2024-11-12 Version 1.4.4 Added: Tested with the latest WordPress Added: Inbuilt support for PatternsWP themes 1.4.4
- 2024-08-24 Version 1.4.3 Added: Plugin link to Import. 1.4.3
- 2024-08-16 Version 1.4.2 Added: Developers can now enable plugin installation from a URL by including theme source in the demo list array. This is ideal for plugins hosted outside of WordPress.org. Important: If a recommended plugin is already a 1.4.2
- 2024-04-07 Version 1.4.1 Updated : Test with WordPress latest version 1.4.1
- 2023-04-06 Version 1.4.0 Added: New hook advanced_import_force_proceed Updated : Tested up WordPress 6.2 Fixed : isJson 1.4.0
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (2.0.0). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 9 languages, 4 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily import demo data including posts, pages, media, widgets, customizer settings, and Gutenberg Blocks."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for One audience phrase ("who want"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Gutenberg.
- ✓ Headings and lists 6 headings and 2 lists.
- ✓ Enough to quote 1,712 characters of description.
- ! Tags match the text Only 1 of 5 tags appear in the text ("customizer import", "gutenberg import", "theme import", "widget import" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-08 90K+ → 80K+ down after 152 days in tier
- 2026-03-09 100K+ → 90K+ down after 378 days in tier
- 2025-02-24 90K+ → 100K+ up after 272 days in tier
- 2024-05-28 80K+ → 90K+ up after 376 days in tier
- 2023-05-18 70K+ → 80K+ up after 8 days in tier
- 2023-05-10 80K+ → 70K+ down after 1 days in tier
- 2023-05-09 70K+ → 80K+ up after 2 days in tier
- 2023-05-07 80K+ → 70K+ down after 47 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
UnfoldWP Import Companion 600+ installs · 3.6★ · 4 shared tags -
ThemeinWP Import Companion 3K+ installs · 3.6★ · 3 shared tags -
Demo Importer Companion 100+ installs · 3.6★ · 2 shared tags -
Customizer Export/Import 100K+ installs · 4.7★ · 1 shared tag A -
Bosa Starter Sites 30K+ installs · 3.6★ · 1 shared tag - F FameTheme Demo Importer 30K+ installs · 4.0★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Advanced Import into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/advanced-import" width="480" height="300" style="border:0" loading="lazy" title="Advanced Import — Plugin Pulse"></iframe> Advanced Import: 80K+ active installs, 4.4★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/advanced-import
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