Universal Google Adsense and Ads manager vs WP Simple Adsense Insertion

Head-to-head on the signals that matter, from the public WordPress.org data.

Universal Google Adsense and Ads manager and WP Simple Adsense Insertion are close on health (C · 56 vs D · 54). Universal Google Adsense and Ads manager has the lower removal risk.

Universal Google Adsense and Ads manager

by themebeez

Health C56

WP Simple Adsense Insertion

by mra13 / Team Tips and Tricks HQ

Health D54

Active-install trajectory

No change to chart. WordPress.org reports active installs in coarse bands, so neither plugin crossed a band during this window. The download trend below moves daily and is the better read over a period this short.

Metric	Universal Google Adsense and Ads manager	WP Simple Adsense Insertion
Active installs Modeled from the public "N+" band and recent downloads.	2K–3K	3K–4K ✓
Active installs, change over ~6 months Compares the public install bands. One band step shows as the band change, not a percentage.	Stable	Stable
Overall health	C · 56 ✓	D · 54
Maintenance How recently the plugin was updated.	29/100 ✓	19/100
Rating quality Volume-adjusted review quality.	78/100	83/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (weighted for review count)	4.1★	4.3★ ✓
Reviews	5	19 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	64/100 ✓	63/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low ✓	Elevated
Last updated	1.9y ago ✓	2.3y ago
Downloads, last 30d	420	456 ✓
Download momentum, last 30d vs prior 30d Dips that follow a release spike are normal: wp.org counts every update as a download, so the weeks after a release run lower.	+5%	+21%
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	1.9% ✓	1.4%
Category	Uncategorized	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Universal Google Adsense and Ads managerWP Simple Adsense Insertion

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.