Universal Google Adsense and Ads manager
by themebeez · Uncategorized
Also makes 2 other plugins · 16K+ installs across the portfolio →
Universal Google AdSense and Ads Manager is a flexible easy to use Google Adsense, custom ads & script manager WordPress plugin.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 58/100
Stale · Few reviews · Open vulnerability
Active installs
2K+
≈2.5K estimated
Momentum
+22%
low volume, under 1,000 downloads a month
Biggest opportunity: One page off on “ad injection”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Install conversion
How it's measured →1.9%
of downloads still active
At least 2K of 104.3K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,778 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 679 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 7.1
4.6★ over 5 reviews, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 679 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.6
Velocity
places per keyword, 22d
6%
Breadth
of keywords climbing, 22d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ad injection your tag | #16 | #22 | down 4 |
| google adsense your tag | #21 | #21 | down 2 |
| ads injection | #17 | #23 | 0 |
| adsense auto ads | #23 | #21 | down 1 |
| ad manager your tag | Not in the top 24 | ||
| adsense your tag | Not in the top 24 | ||
| google your tag | Not in the top 24 | ||
17 searches this plugin appeared in over the last 90 days, 4 listed. 13 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- One page off on “ad injection”. #16 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “ad manager”, “adsense” and “google” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 10K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.9y ago
latest release · v1.1.8 · 24 Dec 2024
18
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 88% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 14 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 19 Jul 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ tomaszbra8883.2y ago
After the latest update (1.1.3), the popup isnt working. Watch out for a decrease in earnings.
Read on wp.org ↗ - ★★★★★ mohamedfouad19736.3y ago
The Best Adsense Plugins I have used
Read on wp.org ↗ - ★★★★★ quantum95pro7.0y ago
Thanks <3
Read on wp.org ↗ - ★★★★★ justcasual7677.2y ago
Seeing your traffic is an important tool, works perfectly
Read on wp.org ↗ - ★★★★★ pkjha7.3y ago
This plugin helps me to manage my google ads as well as my other ads so smoothly from the live customizer. One of the best ads plugins I have ever used.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.1.8 Tested: WordPress v6.7.1 1.1.8
- — Version 1.1.7 Tested: WordPress v6.4.0 1.1.7
- — Version 1.1.6 Fix: Possible iframe alignment issue. 1.1.6
- — Version 1.1.5 Fix: Image alignment issue. 1.1.5
- — Version 1.1.4 Fix: Image size issue. 1.1.4
- — Version 1.1.3 Refactored: Public facing javaScript code. Tested: WordPress version 6.3.0. 1.1.3
Security history
via Wordfence Intelligence1 open vulnerability affects the current version (1.1.8). 0 of 1 disclosed are patched.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you want", "use this").
- ✓ Names what it works with Mentions Mailchimp, Google Analytics, Pinterest.
- ✓ Headings and lists 8 headings and 5 lists.
- ✓ Enough to quote 4,128 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "ad injection", "ad manager" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-08-26 3K+ → 2K+ down after 346 days in tier
- 2024-09-14 4K+ → 3K+ down after 274 days in tier
- 2023-12-15 5K+ → 4K+ down after 413 days in tier
- 2022-10-28 6K+ → 5K+ down after 156 days in tier
- 2022-05-25 4K+ → 6K+ up after 576 days in tier
- 2020-10-26 3K+ → 4K+ up after 320 days in tier
- 2019-12-11 2K+ → 3K+ up after 35 days in tier
- 2019-11-06 1K+ → 2K+ up after 62 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Simple Adsense Insertion 3K+ installs · 4.3★ · 3 shared tags C -
Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ installs · 4.2★ · 2 shared tags A -
Ad Inserter – Ad Manager & AdSense Ads 300K+ installs · 4.9★ · 2 shared tags A -
Advanced Ads – Ad Manager & AdSense 90K+ installs · 4.9★ · 2 shared tags A -
AdRotate Banner Manager 20K+ installs · 4.3★ · 2 shared tags A -
Quads Ads Manager for Google AdSense 20K+ installs · 4.9★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Universal Google Adsense and Ads manager into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/universal-google-adsense-and-ads-manager" width="480" height="300" style="border:0" loading="lazy" title="Universal Google Adsense and Ads manager — Plugin Pulse"></iframe> Universal Google Adsense and Ads manager: 2K+ active installs, 4.6★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/universal-google-adsense-and-ads-manager
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