Universal Google Analytics (GA3 and GA4) vs Better Google Analytics

Head-to-head on the signals that matter, from the public WordPress.org data.

Universal Google Analytics (GA3 and GA4)

by Brontobytes

Health B84

Better Google Analytics

by digitalpoint

Health D46

Active-install trajectory

Universal Google Analytics (GA3 and GA4) Better Google Analytics

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Universal Google Analytics (GA3 and GA4)	Better Google Analytics
Active installs Modeled from the public "N+" band and recent downloads.	400–500	2K–3K ✓
Install trend Change in active installs across the charted window.	-20% ✓	-33%
Overall health	B · 84 ✓	D · 46
Maintenance How recently the plugin was updated.	100/100 ✓	3/100
Rating quality Volume-adjusted review quality.	76/100	78/100 ✓
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	4.06★	4.13★ ✓
Reviews	2	34 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	89/100 ✓	53/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low ✓	Elevated
Last updated	1mo ago ✓	4.5y ago
Downloads · 30d	245 ✓	227
Category	Analytics	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Universal Google Analytics (GA3 and GA4) Better Google Analytics

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.