Universal Google Analytics (GA3 and GA4)
by Brontobytes · Analytics
Also makes 2 other plugins · 11.4K+ installs across the portfolio →
Automatically set up the required Google Analytics tracking ID/snippet to the footer of your WordPress installation, as required by Google Analytics.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
400+
≈480 estimated
Momentum
-2%
downloads vs prior 30d
Biggest opportunity: Swap “analytics”, “google analytics” and “statistics” for “ga4”, “google analytics 4” and “google analytics tracking”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “ga4” sits at #10 untagged, close enough for a declared tag to move it up. “google analytics” isn't earning its slot: you're not in the first 24 results for its own search. “google analytics 4” sits at #21 untagged, close enough for a declared tag to move it up. “statistics” isn't earning its slot: you're not in the first 24 results for its own search. “google analytics tracking” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 67 average across 1,826 Analytics plugins
Install conversion
How it's measured →4.0%
of downloads still active
At least 400 of 10K lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,006 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 99 days ago
Tested up to WordPress 7.0.8, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 28d
22%
Breadth
of keywords climbing, 28d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| universal | #1 | #9 | up 1 |
| universal analytics your tag | #3 | #13 | 0 |
| ga4 | #10 | #24 | up 2 |
| google analytics universal | #4 | #14 | 0 |
| google universal analytics | #4 | #14 | 0 |
| google analytics tracking | #24 | #23 | — |
| google analytics 4 | #21 | #24 | down 3 |
| ga4 analytics | #13 | #20 | 0 |
| analytics your tag | Not in the top 24 | ||
| google analytics your tag | Not in the top 24 | ||
| statistics your tag | Not in the top 24 | ||
| tracking your tag | Not in the top 24 | ||
11 searches this plugin appeared in over the last 90 days, 8 listed. 3 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “analytics”, “google analytics” and “statistics” for “ga4”, “google analytics 4” and “google analytics tracking”. “analytics” isn't earning its slot: you're not in the first 24 results for its own search. “ga4” sits at #10 untagged, close enough for a declared tag to move it up. “google analytics” isn't earning its slot: you're not in the first 24 results for its own search. “google analytics 4” sits at #21 untagged, close enough for a declared tag to move it up. “statistics” isn't earning its slot: you're not in the first 24 results for its own search. “google analytics tracking” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 464 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
3mo ago
latest release · v1.6 · 24 Jul 2026
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 500.
Install history since 19 Dec 2016
Recent reviews
All reviews on wp.org ↗- ★★★★★ Savvas10.4y ago
Simple, straightforward and CLEAN plugin that I use at every site I build!
Read on wp.org ↗ - ★★★★★ nimonogi10.4y ago
Easy to install and very lightweight.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Google Analytics.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 407 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "statistics" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-17 500+ → 400+ down after 2 days in tier
- 2026-08-15 400+ → 500+ up after 70 days in tier
- 2026-06-06 500+ → 400+ down after 1 days in tier
- 2026-06-05 400+ → 500+ up after 1 days in tier
- 2026-06-04 500+ → 400+ down after 1 days in tier
- 2026-06-03 400+ → 500+ up after 1 days in tier
- 2026-06-02 500+ → 400+ down after 3 days in tier
- 2026-05-30 400+ → 500+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 4 shared tags A -
Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ installs · 4.8★ · 3 shared tags A -
Independent Analytics – WordPress Analytics Plugin 100K+ installs · 4.7★ · 3 shared tags A -
SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ installs · 4.8★ · 3 shared tags A -
Koko Analytics – Privacy-Friendly WordPress Analytics 70K+ installs · 4.9★ · 3 shared tags A -
Connect Matomo – Analytics Dashboard for WordPress 60K+ installs · 4.4★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Universal Google Analytics (GA3 and GA4) into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/universal-google-analytics" width="480" height="300" style="border:0" loading="lazy" title="Universal Google Analytics (GA3 and GA4) — Plugin Pulse"></iframe> Universal Google Analytics (GA3 and GA4): 400+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/universal-google-analytics
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