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Universal Google Analytics (GA3 and GA4)

by Brontobytes · Analytics

Also makes 2 other plugins · 11.4K+ installs across the portfolio →

Free audit wp.org ↗

Automatically set up the required Google Analytics tracking ID/snippet to the footer of your WordPress installation, as required by Google Analytics.

⚠ Few reviews
How scoring works →
84 Health · B
Maintenance 100/100
Rating quality 76/100
Support 70/100

84 health vs 64 average across 1,029 Analytics plugins

400+

Active installs

≈460 estimated

9.5K

Total downloads

since 2016

4.06★

Rating (adjusted)

5.0★ raw · 2 reviews

-23%

247

Downloads · 30d

category median +17%

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

89 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 52/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

-23% vs prior 30d
0Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

247

now · peak 464

24530d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Universal Google Ana · #9278 you Better Google Analyt · #4475 GA Google Analytics · #147 Burst Statistics · #237

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

613per 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

10mo ago

latest release · v1.5

2

tagged releases on record

Recent releases

1.5 · 10mo ago1.4 · 3.9y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.5 61%
v1.4 34%
v1.3 4.9%

Estimated active installs

The public count shows “400+”. Our estimate pins where the real number sits.

modeled estimate
400–500 ≈460

Modeled within the band wp.org reports; tightens as we track daily.

Install history · since 2016-12-19 · 1,423 observations

400Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

Ratings · 2 reviews

Read on wp.org ↗
5★
2 4★
0 3★
0 2★
0 1★
0

Details

Version
1.6
Last updated
1mo ago
Added
2016-06-18 · 10 yrs old
Requires WP
3.8
Tested up to
7.0.4
Requires PHP
—
Changelog ↗Support forum ↗Reviews ↗Advanced stats ↗

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ Savvas
    10.2y ago

    Simple, straightforward and CLEAN plugin that I use at every site I build!

    Read on wp.org ↗
  2. ★★★★★ nimonogi
    10.2y ago

    Easy to install and very lightweight.

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.3

✓ Low memory footprint
✓ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-08-17 500+ → 400+ down after 2 days in tier
  2. 2026-08-15 400+ → 500+ up after 70 days in tier
  3. 2026-06-06 500+ → 400+ down after 1 days in tier
  4. 2026-06-05 400+ → 500+ up after 1 days in tier
  5. 2026-06-04 500+ → 400+ down after 1 days in tier
  6. 2026-06-03 400+ → 500+ up after 1 days in tier
  7. 2026-06-02 500+ → 400+ down after 3 days in tier
  8. 2026-05-30 400+ → 500+ up after 2 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

Embed this report card

Drop a live Pulse card for Universal Google Analytics (GA3 and GA4) into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/universal-google-analytics" width="480" height="300" style="border:0" loading="lazy" title="Universal Google Analytics (GA3 and GA4) — Plugin Pulse"></iframe>
Preview card ↗

Universal Google Analytics (GA3 and GA4): 400+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/universal-google-analytics