Adsfox.com UTM Builder Adsfox vs Simple UTM Builder

Head-to-head on the signals that matter, from the public WordPress.org data.

Health D41

Health B80

Active-install trajectory

Simple UTM Builder moved up one install band, 30+ to 40+. That's a single step across the whole window, so there's no trajectory to draw. The download trend below moves daily.

Metric	Adsfox.com UTM Builder Adsfox	Simple UTM Builder
Active installs Modeled from the public "N+" band and recent downloads.	—	40–50 ✓
Install trend Change in active installs across the charted window.	—	+33% ✓
Overall health	—	—
Maintenance How recently the plugin was updated.	3/100	100/100 ✓
Rating quality Volume-adjusted review quality.	—	—
Support Share of forum threads marked resolved.	—	—
Rating (adjusted)	—	—
Reviews	0	0
Ranking optimization How well the listing is tuned to rank on wp.org.	41/100	90/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Elevated	Low ✓
Last updated	4.7y ago	1mo ago ✓
Downloads · 30d	43	152 ✓
Install conversion Active installs over lifetime downloads. Downloads include every update, so older and more frequently released plugins read lower.	—	4.2% ✓
Category	Page Builders	Analytics

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Adsfox.com UTM Builder AdsfoxSimple UTM Builder

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.