Simple UTM Builder
by SeedProd · Analytics
Also makes 5 other plugins · 700.8K+ installs across the portfolio →
🚀 Simple UTM Builder - the easiest UTM builder for WordPress! Create, track & manage UTM campaign links effortlessly! 🎉
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
40+
≈40 estimated
Momentum
+219%
downloads vs prior 30d
Biggest opportunity: “analytics”, “campaign” and “tracking” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →4.2%
of downloads still active
At least 40 of 947 lifetime downloads are still running, above its category: the median Analytics plugin keeps 1.2%, across 1,007 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Analytics plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 32 days ago
Tested up to WordPress 7.1.4, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
30
Momentum
Losing ground
-0.6
Velocity
places per keyword, 21d
0%
Breadth
of keywords climbing, 21d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| utm builder your tag | #7 | #20 | 0 |
| ga4 utm builder | #7 | #12 | 0 |
| utm your tag | #24 | #22 | down 1 |
| utm url builder | #14 | #22 | down 1 |
| google analytics utm builder | #22 | #24 | 0 |
| analytics your tag | Not in the top 24 | ||
| campaign your tag | Not in the top 24 | ||
| tracking your tag | Not in the top 24 | ||
8 searches this plugin appeared in over the last 90 days, 5 listed. 3 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “analytics”, “campaign” and “tracking” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 10 Jul 2025 · 479 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 217 · peaks are release surges
Directory rank
Ranked about #21,400 to #22,800, alongside the other plugins at 40+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “40+”. Our estimate pins where the real number sits.
Crossed into this band 12 days ago and a band this size takes about a year or more to cross, so the real count is still just over 40.
Install history since 15 Sep 2026
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "🚀 Simple UTM Builder - the easiest UTM builder for WordPress! Create, track & manage UTM campaign links ef..."
- ✓ Has a FAQ 14 questions in the FAQ.
- ✓ FAQ asks real questions 14 of 14 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("perfect for", "who wants").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 2,118 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "analytics" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-20 30+ → 40+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Easy UTM Builder 400+ installs · 3.6★ · 3 shared tags -
WhatsLink Click Tracker 400+ installs · 4.0★ · 3 shared tags B -
GA Google Analytics – Connect Google Analytics to WordPress 400K+ installs · 4.8★ · 2 shared tags A -
SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ installs · 4.8★ · 2 shared tags A -
Connect Matomo – Analytics Dashboard for WordPress 60K+ installs · 4.4★ · 2 shared tags A -
HandL UTM Grabber / Tracker 10K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Simple UTM Builder into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/utm-builder" width="480" height="300" style="border:0" loading="lazy" title="Simple UTM Builder — Plugin Pulse"></iframe> Simple UTM Builder: 40+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/utm-builder
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