VisitorLAB vs Hotjar

Head-to-head on the signals that matter, from the public WordPress.org data.

VisitorLAB

by visitorlab

Health D45

Hotjar

by Hotjar

Health D42

Active-install trajectory

VisitorLAB Hotjar

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	VisitorLAB	Hotjar
Active installs Modeled from the public "N+" band and recent downloads.	10–20	70K–80K ✓
Install trend Change in active installs across the charted window.	0% ✓	-13%
Overall health	D · 45 ✓	D · 42
Maintenance How recently the plugin was updated.	3/100	10/100 ✓
Rating quality Volume-adjusted review quality.	76/100 ✓	58/100
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	4.06★ ✓	3.33★
Reviews	2	18 ✓
Ranking optimization How well the listing is tuned to rank on wp.org.	40/100	46/100 ✓
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	High	Elevated ✓
Last updated	6.6y ago	2.9y ago ✓
Downloads · 30d	31	2.4K ✓
Category	Analytics	Uncategorized

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

VisitorLAB Hotjar

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.