Smush vs Imagify Image Optimization: Optimize Images

Head-to-head on the signals that matter, from the public WordPress.org data.

Smush

by WPMU DEV - Your All-in-One WordPress Platform

Health A91

Imagify Image Optimization: Optimize Images

by WP Media

Health A87

Active-install trajectory

Smush Imagify Image Optimization: Optimize Images

Active installs, each indexed to 100 at the start of the window. A line above 100 is growing its install base, below 100 is shrinking.

Metric	Smush	Imagify Image Optimization: Optimize Images
Active installs Modeled from the public "N+" band and recent downloads.	1M–2M	1M–2M
Install trend Change in active installs across the charted window.	0%	+11% ✓
Overall health	A · 91 ✓	A · 87
Maintenance How recently the plugin was updated.	100/100	100/100
Rating quality Volume-adjusted review quality.	96/100 ✓	83/100
Support Share of forum threads marked resolved.	70/100	70/100
Rating (adjusted)	4.80★ ✓	4.30★
Reviews	6,050 ✓	1,653
Ranking optimization How well the listing is tuned to rank on wp.org.	99/100 ✓	97/100
Removal risk Maintenance signals that precede a wp.org closure. Not an official status.	Low	Low
Last updated	yesterday ✓	6d ago
Downloads · 30d	746.1K	1.3M ✓
Category	Performance	Performance

✓ marks the stronger plugin on each row. Rows where they're level show no marker.

Release activity

Smush Imagify Image Optimization: Optimize Images

7-day average daily downloads. Downloads spike for about a week after each release as the install base re-downloads, so read this as release cadence, not growth.