Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF
by WP Media · Performance
Also makes 7 other plugins · 1.7M+ installs across the portfolio →
Image optimization in 1‑click: compress, resize & convert to WebP/AVIF – free up to 20MB/month. Enjoy the easiest WordPress image optimizer to set up.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
no flags
Active installs
900K+
≈1M estimated
Momentum
-27%
downloads vs prior 30d
Biggest opportunity: Support resolution scores 67/100. Mark more forum threads resolved — the resolved ratio feeds the ranking.
87 health vs 69 average across 1,806 Performance plugins
Install conversion
How it's measured →4.2%
of downloads still active
At least 900K of 21.4M lifetime downloads are still running, above its category: the median Performance plugin keeps 1.4%, across 1,104 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 9 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Recent review vibe
read from the latest 12 reviews to 2026-07-13Most reviewers praise the compression results and page speed gains, but recurring gripes about credit limits, upgrade popups and a billing bug on the growth plan keep it from being unanimous.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 56 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.3★ over 1,657 reviews, smoothed to 4.29★
5 of 5 tags set · short description in place
2 of 3 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-1.3
Velocity
places per keyword, 28d
10%
Breadth
of keywords climbing, 28d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| convert | #1 | #1 | up 1 |
| convert avif your tag | #1 | #1 | 0 |
| convert images | #1 | #1 | 0 |
| image compress | #1 | #1 | 0 |
| optimize images your tag | #2 | #2 | up 1 |
| image optimization your tag | #2 | #2 | down 1 |
| avif | #2 | #2 | 0 |
| convert to webp | #2 | #2 | 0 |
| convert image | #1 | #1 | 0 |
| optimization | #3 | #3 | down 1 |
| images | #3 | #3 | 0 |
| compress images your tag | #3 | #3 | down 1 |
| compress | #3 | #3 | down 1 |
| optimize image | #2 | #2 | up 1 |
| jpg to webp | #2 | #2 | down 1 |
| webp convert | #2 | #2 | 0 |
| month | #3 | #3 | 0 |
| optimize | #4 | #4 | 0 |
| webp | #4 | #4 | down 1 |
| convert webp your tag | #4 | #4 | down 2 |
646 searches this plugin appeared in over the last 90 days, 20 listed. 537 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “bulk optimize”, “content optimization” and “easiest” (#4, #4 and #4 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.4M · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
9
releases in the last 12 months
2mo ago
latest release · v2.3.4 · 7 Sep 2026
102
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 37% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “900K+”. Our estimate pins where the real number sits.
Crossed into this band 8 days ago and a band this size takes about a year or more to cross, so the real count is still just under 1M.
Install history since 4 Oct 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ oliviajoahnson4mo ago
Imagify made a real difference to our website’s performance. Image optimization was seamless, and our PageSpeed scores improved right away. Great plugin!
Read on wp.org ↗ - ★★★★★ Patrick Merrick4mo ago
I was having all kinds of problems loading images into my site or images were causing slog cache, but all of that has been solved.
Read on wp.org ↗ - ★★★★★ Denny Hydrick5mo ago
Great plug-in – good, timely support – too many popups selling upgrades but it works. Was an easy install and works very well with WordPress
Read on wp.org ↗ - ★★★★★ brooklynfox5mo ago
I am very happy with the unlimited upgrade plan as i had 14000 unoptimised images and after a bulk compress using Imagify over 75% size reduction overall which is unbelievable! Everytime I upload a post and I do about 20 a day the image is optimised and I do not have to worry about it. It is a great plug in and wish I had thought about this a year ago.
Read on wp.org ↗ - ★★★★★ Reed Sutton5mo ago
The growth plan is broken, and doesn’t charge you when you reach your quota. Instead of fixing it they told me to just upgrade plans lol. These developers are LAZY.
Read on wp.org ↗ - ★★★★★ expforex5mo ago
Thank you
Read on wp.org ↗ - ★★★★★ seotools1045mo ago
They forcing me for a review. They give a lot of popup. I don’t like it
Read on wp.org ↗ - ★★★★★ gbutnaru5mo ago
optimized 39 images (roughly 15 MB), then got “You have used all your credits! Upgrade your account to continue optimizing your images.”.no, thanks. This topic was modified 1 month, 3 weeks ago by gbutnaru.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.3.0 New feature: Added support for the Model Context Protocol (MCP), enabling compatible AI assistants to optimize images and manage Imagify through natural language. Enhancement: Improved validation to ensure only supported 2.3.0
- — Version 2.2.9 Enhancement: Add a new WP-CLI command to restore images in bulk. Enhancement: Add a one-click Reset Internal State tool to the troubleshooting page. Bugfix: Restore Imagify controls compatibility with NextGEN Gallery v4. 2.2.9
- — Version 2.2.8 Bugfix: Fix jQuery deprecation notices Bugfix: Fix PHP deprecation notices Bugfix: Fix the _load_textdomain_just_in_time PHP notice Enhancement: Make sure to remove the transients when uninstalling Imagify Enhancement: F 2.2.8
- — Version 2.2.7 Enhancement: improve code to follow correctly various WordPress coding standards rules Enhancement: Add a new filter imagify_hide_plugin_family to hide the Our Plugins section on the settings page 2.2.7
- — Version 2.2.6 Bugfix: Fix warning related to translation files being loaded too early, improving plugin stability during image optimization. 3rd-party library: Update bundled Action Scheduler to v3.9.2. 2.2.6
- — Version 2.2.5 Enhancement: Optimize SQL queries inside the plugin to calculate necessary data faster and improve image optimization at scale. Enhancement: Improve the design of banners displayed within the image optimizer plugin inter 2.2.5
Languages
via translate.wordpress.orgTranslated into 105 languages, 9 at 90% or more
Plus 81 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Imagify Image Optimization: Optimize Images when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Image optimization
Readme readiness
8 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Image optimization in 1‑click: compress, resize & convert to WebP/AVIF – free up to 20MB/month. Enjoy the e..."
- ✓ Has a FAQ 27 questions in the FAQ.
- ✓ FAQ asks real questions 27 of 27 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("designed for", "who want", "ideal for").
- ✓ Names what it works with Mentions WooCommerce, ChatGPT, Claude, Twitter and 1 more.
- ✓ Headings and lists 14 headings and 5 lists.
- ✓ Enough to quote 11,218 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-25 1M+ → 900K+ down after 261 days in tier
- 2026-02-06 900K+ → 1M+ up after 1 days in tier
- 2026-02-05 1M+ → 900K+ down after 4 days in tier
- 2026-02-01 900K+ → 1M+ up after 3 days in tier
- 2026-01-29 1M+ → 900K+ down after 6 days in tier
- 2026-01-23 900K+ → 1M+ up after 1 days in tier
- 2026-01-22 1M+ → 900K+ down after 2 days in tier
- 2026-01-20 900K+ → 1M+ up after 50 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
fepo Image & Font Optimizer – Compress Images to WebP/AVIF locally — installs · 3.6★ · 5 shared tags -
Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ installs · 4.8★ · 4 shared tags A -
Converter for Media – Optimize images | Convert WebP & AVIF 500K+ installs · 4.9★ · 4 shared tags A -
ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ installs · 4.5★ · 4 shared tags A -
Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize 10K+ installs · 4.5★ · 4 shared tags A -
DropAvif Image Optimizer – Convert WebP & AVIF | Compress Images 80+ installs · 4.2★ · 4 shared tags B
Embed this report card
Drop a live Pulse card for Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/imagify" width="480" height="300" style="border:0" loading="lazy" title="Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF — Plugin Pulse"></iframe> Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF: 900K+ active installs, 4.3★ (1,657 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/imagify
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