Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 37% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. The recent download trend is too spiky to read.

Most reviewers praise the compression results and page speed gains, but recurring gripes about credit limits, upgrade popups and a billing bug on the growth plan keep it from being unanimous.

1. ★★★★★ oliviajoahnson

   1mo ago

   Imagify made a real difference to our website’s performance. Image optimization was seamless, and our PageSpeed scores improved right away. Great plugin!

   Read on wp.org ↗
2. ★★★★★ Patrick Merrick

   2mo ago

   I was having all kinds of problems loading images into my site or images were causing slog cache, but all of that has been solved.

   Read on wp.org ↗
3. ★★★★★ Denny Hydrick

   2mo ago

   Great plug-in – good, timely support – too many popups selling upgrades but it works. Was an easy install and works very well with WordPress

   Read on wp.org ↗
4. ★★★★★ brooklynfox

   2mo ago

   I am very happy with the unlimited upgrade plan as i had 14000 unoptimised images and after a bulk compress using Imagify over 75% size reduction overall which is unbelievable! Everytime I upload a post and I do about 20 a day the image is optimised and I do not have to worry about it. It is a great plug in and wish I had thought about this a year ago.

   Read on wp.org ↗
5. ★★★★★ Reed Sutton

   3mo ago

   The growth plan is broken, and doesn’t charge you when you reach your quota. Instead of fixing it they told me to just upgrade plans lol. These developers are LAZY.

   Read on wp.org ↗
6. ★★★★★ expforex

   3mo ago

   Thank you

   Read on wp.org ↗
7. ★★★★★ seotools104

   3mo ago

   They forcing me for a review. They give a lot of popup. I don’t like it

   Read on wp.org ↗
8. ★★★★★ gbutnaru

   3mo ago

   optimized 39 images (roughly 15 MB), then got “You have used all your credits! Upgrade your account to continue optimizing your images.”.no, thanks. This topic was modified 1 month, 3 weeks ago by gbutnaru.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 2.3.0 New feature: Added support for the Model Context Protocol (MCP), enabling compatible AI assistants to optimize images and manage Imagify through natural language. Enhancement: Improved validation to ensure only supported 2.3.0
2. — Version 2.2.9 Enhancement: Add a new WP-CLI command to restore images in bulk. Enhancement: Add a one-click Reset Internal State tool to the troubleshooting page. Bugfix: Restore Imagify controls compatibility with NextGEN Gallery v4. 2.2.9
3. — Version 2.2.8 Bugfix: Fix jQuery deprecation notices Bugfix: Fix PHP deprecation notices Bugfix: Fix the _load_textdomain_just_in_time PHP notice Enhancement: Make sure to remove the transients when uninstalling Imagify Enhancement: F 2.2.8
4. — Version 2.2.7 Enhancement: improve code to follow correctly various WordPress coding standards rules Enhancement: Add a new filter imagify_hide_plugin_family to hide the Our Plugins section on the settings page 2.2.7
5. — Version 2.2.6 Bugfix: Fix warning related to translation files being loaded too early, improving plugin stability during image optimization. 3rd-party library: Update bundled Action Scheduler to v3.9.2. 2.2.6
6. — Version 2.2.5 Enhancement: Optimize SQL queries inside the plugin to calculate necessary data faster and improve image optimization at scale. Enhancement: Improve the design of banners displayed within the image optimizer plugin inter 2.2.5

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Translated into 105 languages, 7 at 90% or more

Plus 81 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-02-06 900K+ → 1M+ up after 1 days in tier
2. 2026-02-05 1M+ → 900K+ down after 4 days in tier
3. 2026-02-01 900K+ → 1M+ up after 3 days in tier
4. 2026-01-29 1M+ → 900K+ down after 6 days in tier
5. 2026-01-23 900K+ → 1M+ up after 1 days in tier
6. 2026-01-22 1M+ → 900K+ down after 2 days in tier
7. 2026-01-20 900K+ → 1M+ up after 50 days in tier
8. 2025-12-01 1M+ → 900K+ down after 19 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ installs · 4.8★ · 4 shared tags A
• Converter for Media – Optimize images | Convert WebP & AVIF 500K+ installs · 4.9★ · 4 shared tags A
• ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF 300K+ installs · 4.5★ · 4 shared tags A
• Kraken.io Image Optimizer – Compress, Convert to WebP & AVIF, Resize & Bulk Optimize 10K+ installs · 4.5★ · 4 shared tags A
• DropAvif Image Optimizer – Convert WebP & AVIF | Compress Images 100+ installs · 4.1★ · 4 shared tags B
• Convert AVIF, WebP & optimize images – Pixy Image Optimizer — installs · 4.1★ · 4 shared tags B

Embed this report card

Drop a live Pulse card for Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF into a readme, a review or a deck. It updates itself.

Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF: 1M+ active installs, 4.3★ (1,653 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/imagify