404 Designer
by Hamza Mairaj · Page Builders
Also makes 4 other plugins · 40+ installs across the portfolio →
Easily set a custom 404 error page using any WordPress page. Design your 404 page as a regular page and use it as the 404 template for your site.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
30+
≈30 estimated
Momentum
+7%
low volume, under 1,000 downloads a month
Biggest opportunity: “404”, “custom 404” and “page builder” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →1.6%
of downloads still active
At least 30 of 1.8K lifetime downloads are still running, below its category: the median Page Builders plugin keeps 2.4%, across 1,271 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 159 days ago
Tested up to WordPress 7.0.8; the current branch is 7.1
No reviews yet, so wp.org scores it as a middling unrated listing
4 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| 404 your tag | Not in the top 24 | ||
| custom 404 your tag | Not in the top 24 | ||
| page builder your tag | Not in the top 24 | ||
| template your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “404”, “custom 404” and “page builder” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 9 Nov 2024 · 724 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 107 · peaks are release surges
Directory rank
Ranked about #23,100 to #25,000, alongside the other plugins at 30+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “30+”. Our estimate pins where the real number sits.
Crossed into this band 13 days ago and a band this size takes about a year or more to cross, so the real count is still just over 30.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 3 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Elementor, Gutenberg, Divi, Beaver Builder.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 907 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text All 4 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-21 20+ → 30+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Smart Custom 404 Error Page 100K+ installs · 4.9★ · 2 shared tags A -
Custom 404 Pro 7K+ installs · 4.1★ · 2 shared tags A - W WPFrank Companion 1K+ installs · 4.1★ · 2 shared tags B
-
Brizy – Page Builder 60K+ installs · 4.7★ · 1 shared tag A -
BuddyPress Email Template Designer – WP HTML Mail 200+ installs · 4.0★ · 1 shared tag D
Embed this report card
Drop a live Pulse card for 404 Designer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/404-designer" width="480" height="300" style="border:0" loading="lazy" title="404 Designer — Plugin Pulse"></iframe> 404 Designer: 30+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/404-designer
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