ActiveDEMAND
by ActiveDEMAND Online Agency Marketing Automation · Forms
Also makes 1 other plugin · 1K+ installs across the portfolio →
ActiveDEMAND, the easy way to add Web Forms, Dynamic Content, and Popups to your WordPress site.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 73/100
Stale · Few reviews
Active installs
1K+
≈1.9K estimated
Momentum
+9%
downloads vs prior 30d
Biggest opportunity: Swap “dynamic content” and “geo ip” for “webform” and “marketing attribution”. “dynamic content” isn't earning its slot: you're not in the first 24 results for its own search. “webform” sits at #13 untagged, close enough for a declared tag to move it up. “geo ip” isn't earning its slot: you're not in the first 24 results for its own search. “marketing attribution” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
73 health vs 65 average across 2,509 Forms plugins
Install conversion
How it's measured →2.3%
of downloads still active
At least 1K of 43.3K lifetime downloads are still running, above its category: the median Forms plugin keeps 1.3%, across 1,668 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Recent review vibe
read from the latest 6 reviews to 2016-02-12Reviewers say the shortcode setup is easy and the forms tie straight into ActiveDEMAND's lead database, with support singled out as quick and helpful, and one asking for a way to skip the default form styles.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 381 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
5.0★ over 6 reviews, smoothed to 4.20★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
31
Momentum
Losing ground
-0.3
Velocity
places per keyword, 27d
0%
Breadth
of keywords climbing, 27d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| webform | #13 | #12 | down 2 |
| marketing attribution | #23 | #14 | 0 |
| dynamic content your tag | Not in the top 24 | ||
| geo ip your tag | Not in the top 24 | ||
| opt in forms your tag | Not in the top 24 | ||
| popup builder your tag | Not in the top 24 | ||
| tracking script your tag | Not in the top 24 | ||
8 searches this plugin appeared in over the last 90 days, 2 listed. 6 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “dynamic content” and “geo ip” for “webform” and “marketing attribution”. “dynamic content” isn't earning its slot: you're not in the first 24 results for its own search. “webform” sits at #13 untagged, close enough for a declared tag to move it up. “geo ip” isn't earning its slot: you're not in the first 24 results for its own search. “marketing attribution” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 21 Oct 2022 · 1,472 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.0y ago
latest release · v0.2.47 · 15 Oct 2025
126
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 4.8 years ago; the previous band took 15 months to cross, which places it about 90% of the way through.
Install history since 14 Aug 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ fitgear10.7y ago
Active Demand plugin works great. Easy to insert short codes and tracks prospects really great. Support is very good too. Quick response time and very helpful.
Read on wp.org ↗ - ★★★★★ bayonmsp10.7y ago
I spent months researching providers and only one fit all of our requirements, ActiveDemand. We signed up and found the system to be pleasantly usable compared to the alternatives. On top of that, every time I have reached out with a question, they have been incredibly responsive and informative. I can’t say enough good things about the software, but the service is what really makes their company world-class. Thanks ActiveDemand!
Read on wp.org ↗ - ★★★★★ plbeatty11.0y ago
This give full control over the form styling and is very easy to use as a short code! Integration was painless!
Read on wp.org ↗ - ★★★★★ McCoy-602011.1y ago
I love how easy this was. Implementation was simple. The short code makes adding forms unbelievably easy.
Read on wp.org ↗ - ★★★★★ hayden6911.1y ago
I’d been using ActiveDEMAND before the WordPress plugin became available and it’s a great marketing automation platform. The integration into WordPress was “okay”. It worked and was manageable. However, with the ActiveDEMAND WordPress plugin it is simply awesome. Really easy to use. I can drop in forms easily with a shortcode and everything automatically ties into my ActiveDEMAND lead database as well as all my dashboard reporting.
Read on wp.org ↗ - ★★★★★ tonykwon11.4y ago
Just wish there was an option to not enqueue default form styles.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (0.2.47). Sites still on an older version should update.
- 2024-04-22 CVE-2024-32809 Unrestricted Upload of File with Dangerous Type Affects <= 0.2.41 Patched in 0.2.42
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.9
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "ActiveDEMAND, the easy way to add Web Forms, Dynamic Content, and Popups to your WordPress site."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 775 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "opt in forms", "popup builder" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-01-25 900+ → 1K+ up after 451 days in tier
- 2020-10-31 100+ → 900+ up after 1734 days in tier
- 2016-02-01 90+ → 100+ up after 92 days in tier
- 2015-11-01 50+ → 90+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 1 shared tag A -
Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ installs · 4.3★ · 1 shared tag A -
Block Visibility — Conditional Visibility Control for the Block Editor 40K+ installs · 4.8★ · 1 shared tag A -
Visual Composer Website Builder 30K+ installs · 4.5★ · 1 shared tag A -
WP Popups – WordPress Popup builder 30K+ installs · 4.8★ · 1 shared tag A -
Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for ActiveDEMAND into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/activedemand" width="480" height="300" style="border:0" loading="lazy" title="ActiveDEMAND — Plugin Pulse"></iframe> ActiveDEMAND: 1K+ active installs, 5.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/activedemand
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