SendSquared – Email Marketing, Lead Generation, Popup & Post Emailer
by Nicolas Wegener · Forms
Enables you to install popups, email posts, install subscribe forms and lightweight analytics. The design and data focused email marketing platform.
41 health vs 63 average across 2,090 Forms plugins
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 4+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 5.9.16.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 1822 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2024-09-17 · 729 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
70
now · peak 70
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-15 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
We can't see a pro tier, so this plugin may earn little or nothing from these installs. A small install base leaves thin data to model from.
How we estimate this
Assumptions
- Free → paid conversion. 0.05%–0.5% of active installs pay for something. No pro tier is visible, so this band starts near zero.
- Annual price per customer. $49–$199 a year, typical for Forms plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 10–20 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 10–20
- Category
- Forms
- Pro tier
- none detected
- Download trend
- steady (30d downloads flat vs prior 30d)
- Reviews
- 0
- Last updated
- 1822 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- C Contact Form 7 add confirm 50K+ installs · 4.2★ · 2 shared tags D
-
WPZOOM Forms – Drag & Drop Contact Form Builder for WordPress 10K+ installs · 4.1★ · 2 shared tags B -
Contact Form Email 8K+ installs · 4.3★ · 2 shared tags A -
Contact Form Clean and Simple 7K+ installs · 4.6★ · 2 shared tags A -
Database for Contact Form 7 7K+ installs · 4.1★ · 2 shared tags B -
Awesome Contact Form7 for Elementor 7K+ installs · 4.3★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for SendSquared – Email Marketing, Lead Generation, Popup & Post Emailer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/adbase-ai-popup-growth" width="480" height="300" style="border:0" loading="lazy" title="SendSquared – Email Marketing, Lead Generation, Popup & Post Emailer — Plugin Pulse"></iframe> SendSquared – Email Marketing, Lead Generation, Popup & Post Emailer: 10+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-09-16. https://plugins.wpmayor.com/plugin/adbase-ai-popup-growth