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wp.org search vs our merit ranking: “email posts”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “email posts”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Send Users Email – Email Subscribers, Email Marketing Newsletter shows at wp.org #17 but places #21 on merit, a gap of 4 places. Its 5K+ installs carry it up the search order; its 4.5★ average from 28 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

User Submitted Posts – Enable Users to Submit Posts from the Front End places #8 on merit, 4.8★ from 913 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #1 2 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #2 3 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #3 ↑2 4 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #4 ↓1 5 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #6 1 too low 6 Email Encoder – Protect Email Addresses and Phone Numbers 90K+ · 4.9★ (94) wp.org #5 ↓1 1 too high 7 FluentCRM – Email Newsletter, Automation, Email Marketing, Email Campaigns, Optins, Leads, and CRM Solution 80K+ · 4.8★ (250) wp.org #8 ↑1 1 too low 8 User Submitted Posts – Enable Users to Submit Posts from the Front End 10K+ · 4.8★ (913) wp.org #12 ↑5 4 too low 9 Email Address Encoder 100K+ · 4.2★ (160) wp.org #7 ↑1 2 too high 10 Email Templates Customizer and Designer for WordPress and WooCommerce 20K+ · 4.6★ (133) wp.org #9 ↓2 1 too high 11 Related Posts Thumbnails 20K+ · 4.9★ (234) wp.org #14 ↓1 3 too low 12 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #10 2 too high 13 SchedulePress – Auto Post & Publish, Auto Social Share, Schedule Posts with Editorial Calendar & Missed Schedule Post Publisher 10K+ · 4.6★ (201) wp.org #13 ↓1 14 WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer 10K+ · 4.8★ (54) wp.org #11 ↓1 3 too high 15 Delete Duplicate Posts 10K+ · 4.8★ (153) wp.org #16 ↓2 1 too low 16 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #22 ↓3 6 too low 17 Email Marketing for WooCommerce by Omnisend 40K+ · 4.9★ (169) wp.org #18 ↑5 1 too low 18 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #15 ↓4 3 too high 19 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #20 ↑1 1 too low 20 Mailonix – Email Template Customizer for WooCommerce 20K+ · 4.6★ (105) wp.org #21 ↓3 1 too low 21 Send Users Email – Email Subscribers, Email Marketing Newsletter 5K+ · 4.5★ (28) wp.org #17 ↓2 4 too high 22 E Email Post Changes 500+ · 4.0★ (13) wp.org #19 ↓3 3 too high 23 Two Factor (2FA) Authentication via Email 9K+ · 5.0★ (4) wp.org #24 1 too low 24 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) wp.org #23 ↓3 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.