Admin Menu Editor
by Janis Elsts · Admin & Utilities
Also makes 7 other plugins · 330.8K+ installs across the portfolio →
Lets you edit the WordPress admin menu. You can re-order, hide or rename menus, add custom menus and more.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
300K+
≈360K estimated
Momentum
-21%
downloads vs prior 30d
Biggest opportunity: Swap “dashboard” and “security” for “menu order” and “submenu”. “dashboard” isn't earning its slot: you're not in the first 24 results for its own search. “menu order” sits at #4 untagged, close enough for a declared tag to move it up. “security” isn't earning its slot: you're not in the first 24 results for its own search. “submenu” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 56 average across 5,895 Admin & Utilities plugins
Install conversion
How it's measured →3.6%
of downloads still active
At least 300K of 8.4M lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,188 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Recent review vibe
read from the latest 12 reviews to 2026-06-24Reviewers keep calling it the best admin menu plugin they've tried, with quick help from the developer, and the only gripes are small ones about separators and a short learning curve.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Support resolution
Updated 73 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.6★ over 312 reviews, smoothed to 4.53★
5 of 5 tags set · short description in place
1 of 4 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| menu editor | #1 | #1 | 0 |
| admin menu editor | #1 | #1 | 0 |
| drop down menu | #1 | #1 | 0 |
| free menu | #1 | #1 | 0 |
| admin customization | #1 | #1 | 0 |
| menu shortcode | #1 | #1 | 0 |
| hide menu items | #1 | #1 | 0 |
| admin note | #1 | #1 | 0 |
| menu your tag | #2 | #2 | up 1 |
| admin menu | #2 | #2 | down 1 |
| edit menu | #1 | #1 | 0 |
| menu edit | #1 | #1 | 0 |
| rename menu items | #1 | #1 | 0 |
| hide menu item | #1 | #1 | — |
| admin menu colour | #1 | #1 | 0 |
| admin your tag | #3 | #3 | 0 |
| network admin | #2 | #2 | 0 |
| context menu | #2 | #2 | 0 |
| menu layout | #2 | #2 | 0 |
| vertical menu | #2 | #2 | 0 |
| dashboard your tag | Not in the top 24 | ||
| security your tag | Not in the top 24 | ||
519 searches this plugin appeared in over the last 90 days, 20 listed. 348 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “dashboard” and “security” for “menu order” and “submenu”. “dashboard” isn't earning its slot: you're not in the first 24 results for its own search. “menu order” sits at #4 untagged, close enough for a declared tag to move it up. “security” isn't earning its slot: you're not in the first 24 results for its own search. “submenu” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 286.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
2mo ago
latest release · v1.15.2 · 19 Aug 2026
80
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 49% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300K+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 56% of the way through.
Install history since 14 Jun 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ mermaidswhimsy4mo ago
Perfect for customizing your admin menu. I love it. I wish the spacers were bigger but all in all it’s a good plugin.
Read on wp.org ↗ - ★★★★★ Suki7mo ago
A comprehensive suite for customising your clients’ entire backend. This topic was modified 3 months, 1 week ago by Suki.
Read on wp.org ↗ - ★★★★★ Erupt Media8mo ago
Not sure how we can manage without this plugin. It keeps our structure organized, categorized and most importantly easy to find. Highly recommend, I’ve tried a few and stuck with this one overall.
Read on wp.org ↗ - ★★★★★ moloko749mo ago
Great plugin, it just lacked an option to organize groups with a titled separator.
Read on wp.org ↗ - ★★★★★ Ralf R.9mo ago
I was always annoyed by the huge number of menu entries created by all the installed plugins. With Admin Menu I was finally able to clean things up and organize everything in a meaningful way. It took me a moment to understand how the features work, but after that everything was really easy.
Read on wp.org ↗ - ★★★★★ mister pc9mo ago
Of all the similar plugins I’ve tested, this one is from far the best : intuitive, fluid and drag’n’drop oriented use. I also met a minor issue with corrupted configuration data (more related to the DB that the plugin) and Janis brought me some advice very quickly, so that I’ve been able to identify the problem and find a solution even more quickly 😀 This was also the occasion for me to notice the full robustness of the plugin for a usage on live environments. GREAT !!!
Read on wp.org ↗ - ★★★★★ fdittmar9mo ago
Janis is very quick to help if needed. ‘Menus’ work well.
Read on wp.org ↗ - ★★★★★ digimarknz11mo ago
I found this plug-in in January and have since deployed it on to 8 websites so my clients can log in and get straight to the functions they want without being bamboozled by a daunting WordPress dashboard. My clients are all the opposite of tech-savvy and not a single one of them has had a problem navigating their way around the functions they need on their simplified menus. I use the Widgets to give them guides and updates and strip their menu back to only what they need and it’s brilliant.. Also the support from Jānis on the rare occasions I needed it was prompt and helpful.I will be renewing my license for another 12 months soon and wanted to add my 5 stars to this excellent plug-in and express my gratitude to Jānis (the developer) for a job well done.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.15.1 Added improved SVG menu icon support. It was already possible to use SVG icons for admin menu items, but you had to manually encode them in the format that WordPress expects. Now the icon selector has a new “SVG” tab, an 1.15.1
- — Version 1.15 Increased the minimum required PHP version to 7.4. Increased the minimum required WordPress version to 5.9. Fixed the “admin_menu_editor-menu_url_blacklist” filter being called too early, before most other plugins have b 1.15
- — Version 1.14.1 Fixed the position of the dropdown button for the “Extra capability” field. Now the button should be vertically aligned with the field. Fixed a dropdown potentially extending outside its parent dialog/popup when one of t 1.14.1
- — Version 1.14 Increased the minimum required PHP version from 5.6 to 7.1. Added an “About” tab to the “Content Permissions (AME)” meta box. The tab clarifies where the box came from and how to disable it if necessary. Fixed a PHP 8.4 1.14
- — Version 1.13.1 Fixed a minor conflict with “Advanced Flat Rate Shipping For WooCommerce” that caused several of its submenu items that are supposed to be hidden to become visible. Fixed a potential “access denied” error caused by misid 1.13.1
- — Version 1.13 Added a way to control access to specific posts and pages. The new “Content Permissions” box in the post editor lets you choose which roles will be able to see a post. It also has an “Advanced” tab where you can enable o 1.13
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (1.15.2). Sites still on an older version should update.
- Patched Medium · 6.4 Admin Menu Editor <= 1.14 - Authenticated (Contributor+) Stored Cross-Site Scripting via placeholder Parameter ↗2025-09-05 CVE-2025-9493 Improper Neutralization of Input During Web Page Generation Affects <= 1.14 Patched in 1.14.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 27 languages, 10 at 90% or more
Plus 3 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Lets you edit the WordPress admin menu. You can re-order, hide or rename menus, add custom menus and more."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("if you want"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 5 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,685 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "security", "wpmu" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-22 400K+ → 300K+ down after 4 days in tier
- 2026-05-18 300K+ → 400K+ up after 1 days in tier
- 2026-05-17 400K+ → 300K+ down after 1302 days in tier
- 2022-10-23 300K+ → 400K+ up after 1391 days in tier
- 2019-01-01 200K+ → 300K+ up after 1027 days in tier
- 2016-03-10 100K+ → 200K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Loginizer 1M+ installs · 4.8★ · 2 shared tags A -
White Label CMS 200K+ installs · 4.6★ · 2 shared tags A - C Conditional Menus 60K+ installs · 4.3★ · 2 shared tags A
-
Display PHP Version 30K+ installs · 4.6★ · 2 shared tags D -
WP Custom Admin Interface 30K+ installs · 4.6★ · 2 shared tags B -
LWS Tools 10K+ installs · 4.3★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Admin Menu Editor into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/admin-menu-editor" width="480" height="300" style="border:0" loading="lazy" title="Admin Menu Editor — Plugin Pulse"></iframe> Admin Menu Editor: 300K+ active installs, 4.6★ (312 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/admin-menu-editor
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