AdPlugg WordPress Ad Plugin
by adplugg · Uncategorized
Advertising is easy with AdPlugg. The AdPlugg WordPress Ad Plugin and ad server allow you to easily manage, schedule, rotate and track your ads.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
400+
≈490 estimated
Momentum
0%
downloads vs prior 30d
Biggest opportunity: Swap “ads”, “advertising” and “banners” for “rotator”, “pace” and “ubuntu”. “ads” isn't earning its slot: you're not in the first 24 results for its own search. “rotator” sits at #10 untagged, close enough for a declared tag to move it up. “advertising” isn't earning its slot: you're not in the first 24 results for its own search. “pace” sits at #13 untagged, close enough for a declared tag to move it up. “banners” isn't earning its slot: you're not in the first 24 results for its own search. “ubuntu” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 58 average across 25,735 Uncategorized plugins
Install conversion
How it's measured →0.2%
of downloads still active
At least 400 of 191.7K lifetime downloads are still running, below its category: the median Uncategorized plugin keeps 0.6%, across 17,764 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 11 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 23 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.4★ over 36 reviews, smoothed to 4.23★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.4
Velocity
places per keyword, 27d
6%
Breadth
of keywords climbing, 27d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ad rotator your tag | #2 | #2 | 0 |
| ad server your tag | #11 | #13 | 0 |
| wordpress rotator plugin | #4 | #3 | 0 |
| geotargeting | #10 | #7 | 0 |
| rotator | #10 | #6 | down 1 |
| ad plugin | #20 | #20 | — |
| pace | #13 | #10 | down 1 |
| accelerated mobile pages | #18 | #20 | 0 |
| wordpress ads | #23 | #20 | up 1 |
| ad placement | #23 | #13 | down 1 |
| timed | #23 | #19 | 0 |
| ubuntu | #23 | #10 | down 1 |
| ads plugin | #24 | #19 | down 4 |
| ads your tag | Not in the top 24 | ||
| advertising your tag | Not in the top 24 | ||
| banners your tag | Not in the top 24 | ||
40 searches this plugin appeared in over the last 90 days, 13 listed. 27 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “ads”, “advertising” and “banners” for “rotator”, “pace” and “ubuntu”. “ads” isn't earning its slot: you're not in the first 24 results for its own search. “rotator” sits at #10 untagged, close enough for a declared tag to move it up. “advertising” isn't earning its slot: you're not in the first 24 results for its own search. “pace” sits at #13 untagged, close enough for a declared tag to move it up. “banners” isn't earning its slot: you're not in the first 24 results for its own search. “ubuntu” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “ad server”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
11
releases in the last 12 months
23d ago
latest release · v1.12.30 · 8 Oct 2026
304
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 39 days ago and a band this size takes about a year or more to cross, so the real count is still just under 500.
Install history since 1 Apr 2015
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.12.30). Sites still on an older version should update.
- 2015-02-21 Improper Neutralization of Input During Web Page Generation Affects < 1.1.34 Patched in 1.1.34
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Advertising is easy with AdPlugg. The AdPlugg WordPress Ad Plugin and ad server allow you to easily manage,..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gutenberg, Block editor, Facebook.
- ✓ Headings and lists 2 headings and 4 lists.
- ✓ Enough to quote 2,709 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "ad rotator", "banners" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-22 500+ → 400+ down after 1 days in tier
- 2026-09-21 400+ → 500+ up after 9 days in tier
- 2026-09-12 500+ → 400+ down after 2 days in tier
- 2026-09-10 400+ → 500+ up after 4 days in tier
- 2026-09-06 500+ → 400+ down after 10 days in tier
- 2026-08-27 400+ → 500+ up after 1 days in tier
- 2026-08-26 500+ → 400+ down after 406 days in tier
- 2025-07-16 600+ → 500+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Ad Commander – Ad Manager for Banners, AdSense, Ad Networks 200+ installs · 4.2★ · 3 shared tags A -
CM Ad Changer – A simple tool to control and optimize your site’s banners 100+ installs · 3.5★ · 3 shared tags B -
Ads.txt Manager 100K+ installs · 4.3★ · 2 shared tags A -
Meks Easy Ads Widget 10K+ installs · 4.0★ · 2 shared tags C -
HBAgency 8K+ installs · 3.6★ · 2 shared tags -
Ads.txt Manager 3K+ installs · 3.8★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for AdPlugg WordPress Ad Plugin into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/adplugg" width="480" height="300" style="border:0" loading="lazy" title="AdPlugg WordPress Ad Plugin — Plugin Pulse"></iframe> AdPlugg WordPress Ad Plugin: 400+ active installs, 4.4★ (36 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/adplugg
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