AdWords Conversion Tracking Code
by kcseopro · Admin & Utilities
Easiest way to add AdWords Conversion Tracking Code to your site.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 48/100
Stale · Likely abandoned · Few reviews · Open vulnerability
Active installs
1K+
≈1.5K estimated
Momentum
+36%
downloads vs prior 30d
Biggest opportunity: “ads”, “adsense” and “custom ad” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
48 health vs 56 average across 5,895 Admin & Utilities plugins
Install conversion
How it's measured →3.6%
of downloads still active
At least 1K of 27.7K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,188 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 8+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.3.34, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 3259 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 4.3.34; the current branch is 6.8
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 3259 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| google adwords conversion tracking | #18 | #22 | up 1 |
| ads your tag | Not in the top 24 | ||
| adsense your tag | Not in the top 24 | ||
| custom ad your tag | Not in the top 24 | ||
| widget your tag | Not in the top 24 | ||
| widgets your tag | Not in the top 24 | ||
2 searches this plugin appeared in over the last 90 days, 1 listed. 1 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “ads”, “adsense” and “custom ad” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 238 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
11.1y ago
latest release · v1.0 · 14 Sep 2015
1
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 15 months ago; the previous band took 23 months to cross, which places it about 50% of the way through.
Install history since 8 Oct 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ RadiusTheme11.1y ago
This plugin is very useful to add google adwords tracking code into web site.
Read on wp.org ↗
Security history
via Wordfence Intelligence1 open vulnerability affects the current version (1.0). 0 of 1 disclosed are patched.
- Open Medium · 6.4 AdWords Conversion Tracking Code <= 1.0 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-12-31 CVE-2025-62118 Improper Neutralization of Input During Web Page Generation Affects <= 1.0 No patch available
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easiest way to add AdWords Conversion Tracking Code to your site."
- ✓ Has a FAQ 3 questions in the FAQ.
- ! FAQ asks real questions 2 of 3 FAQ entries are headings, not questions ("Installation Instructions").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 360 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 1 of 5 tags appear in the text ("adsense", "custom ad", "widget", "widgets" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-07-26 2K+ → 1K+ down after 690 days in tier
- 2023-09-05 3K+ → 2K+ down after 336 days in tier
- 2022-10-04 4K+ → 3K+ down after 351 days in tier
- 2021-10-18 5K+ → 4K+ down after 394 days in tier
- 2020-09-19 6K+ → 5K+ down after 285 days in tier
- 2019-12-09 200+ → 6K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Blocksy Companion 300K+ installs · 4.6★ · 2 shared tags A -
Ad Inserter – Ad Manager & AdSense Ads 300K+ installs · 4.9★ · 2 shared tags A -
Advanced Ads – Ad Manager & AdSense 90K+ installs · 4.9★ · 2 shared tags A -
Fixed Widget and Sticky Elements for WordPress 70K+ installs · 4.7★ · 2 shared tags D -
Widget Context 30K+ installs · 4.5★ · 2 shared tags A -
AdRotate Banner Manager 20K+ installs · 4.3★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for AdWords Conversion Tracking Code into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/adwords-conversion-tracking-code" width="480" height="300" style="border:0" loading="lazy" title="AdWords Conversion Tracking Code — Plugin Pulse"></iframe> AdWords Conversion Tracking Code: 1K+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/adwords-conversion-tracking-code
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