Agency Toolkit
by inspry · Admin & Utilities
Lightweight, modular client-site tools for agencies: security hardening, admin clean-up, notifications and maintenance settings.
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Health
A 86/100
Few reviews
Active installs
100+
≈160 estimated
Momentum
+87%
downloads vs prior 30d
Biggest opportunity: Swap “admin”, “maintenance” and “notifications” for “agency”, “toolkit” and “agencies”. “admin” isn't earning its slot: you're not in the first 24 results for its own search. “agency” sits at #4 untagged, close enough for a declared tag to move it up. “maintenance” isn't earning its slot: you're not in the first 24 results for its own search. “toolkit” sits at #12 untagged, close enough for a declared tag to move it up. “notifications” isn't earning its slot: you're not in the first 24 results for its own search. “agencies” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 56 average across 5,902 Admin & Utilities plugins
Install conversion
How it's measured →1.0%
of downloads still active
At least 100 of 10.1K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,193 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 11 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 7 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.6
Velocity
places per keyword, 27d
25%
Breadth
of keywords climbing, 27d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| agency | #4 | #21 | down 1 |
| agency tools | #4 | #22 | down 1 |
| toolkit | #12 | #20 | 0 |
| agencies | #15 | #23 | down 2 |
| admin your tag | Not in the top 24 | ||
| maintenance your tag | Not in the top 24 | ||
| notifications your tag | Not in the top 24 | ||
| security your tag | Not in the top 24 | ||
| xml rpc your tag | Not in the top 24 | ||
27 searches this plugin appeared in over the last 90 days, 4 listed. 23 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “admin”, “maintenance” and “notifications” for “agency”, “toolkit” and “agencies”. “admin” isn't earning its slot: you're not in the first 24 results for its own search. “agency” sits at #4 untagged, close enough for a declared tag to move it up. “maintenance” isn't earning its slot: you're not in the first 24 results for its own search. “toolkit” sits at #12 untagged, close enough for a declared tag to move it up. “notifications” isn't earning its slot: you're not in the first 24 results for its own search. “agencies” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.4K · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
11
releases in the last 12 months
7d ago
latest release · v1.0.40 · 26 Oct 2026
39
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 57% of the way through.
Install history since 18 Jul 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ PortMacOnline3.3y ago
This is one of those stupid-simple plugins that nobody has heard about, but once you use it you will wonder how you managed without it! Do you want to turn off access to the theme and plugin editors? Check. Limit the ability to update theme, plugins, or WordPress itself to certain users? Check. Hide the WordPress version? Check.The plugin is super lightweight, because it only loads and uses the modules that you enable, and enabling an option is literally as easy as clicking on the ‘Enable’ button. So instead of installing half a dozen separate single-purpose plugins, with their inherent incompatibility issues, this one plugin is all you need to set up security, email notification and performance options on a new website. Brilliant!
Read on wp.org ↗ - ★★★★★ Kyle Van Deusen4.4y ago
I love that the Agency Toolkit plugin is simple while solving tons of problems! I can’t wait to see where they go with this!
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (1.0.40). Sites still on an older version should update.
- Patched Critical · 9.8 Agency Toolkit <= 1.0.23 - Missing Authorization to Unauthenticated Arbitrary Options Update ↗2024-12-17 Missing Authorization Affects <= 1.0.23 Patched in 1.0.24
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Stripe, PayPal.
- ! Headings and lists 0 headings and 4 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 3,501 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-29 200+ → 100+ down after 16 days in tier
- 2026-05-13 100+ → 200+ up after 1 days in tier
- 2026-05-12 200+ → 100+ down after 1 days in tier
- 2026-05-11 100+ → 200+ up after 2 days in tier
- 2026-05-09 200+ → 100+ down after 7 days in tier
- 2026-05-02 100+ → 200+ up after 1 days in tier
- 2026-05-01 200+ → 100+ down after 2 days in tier
- 2026-04-29 100+ → 200+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Hostinger Tools 3M+ installs · 3.6★ · 2 shared tags B -
Loginizer 1M+ installs · 4.8★ · 2 shared tags A -
Admin Menu Editor 300K+ installs · 4.6★ · 2 shared tags A -
XO Security 30K+ installs · 4.4★ · 2 shared tags A -
LWS Tools 10K+ installs · 4.3★ · 2 shared tags A -
Slim Maintenance Mode 10K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Agency Toolkit into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/agency-toolkit" width="480" height="300" style="border:0" loading="lazy" title="Agency Toolkit — Plugin Pulse"></iframe> Agency Toolkit: 100+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/agency-toolkit
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