Ajax Load More – Infinite Scroll, Load More, & Lazy Load
by Darren Cooney · Uncategorized
Also makes 8 other plugins · 36.9K+ installs across the portfolio →
Add infinite scroll, lazy loading, and load more buttons to posts, pages, and WooCommerce products — fast and fully customizable for WordPress.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 91/100
no flags
Active installs
30K+
≈37K estimated
Momentum
+1%
downloads vs prior 30d
Biggest opportunity: Support resolution scores 0/100. Mark more forum threads resolved — the resolved ratio feeds the ranking.
91 health vs 58 average across 25,736 Uncategorized plugins
Install conversion
How it's measured →1.2%
of downloads still active
At least 30K of 2.5M lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,769 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 10 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 101 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.8★ over 287 reviews, smoothed to 4.70★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
16%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| load more your tag | #1 | #1 | 0 |
| ajax load more your tag | #1 | #1 | 0 |
| endless scroll your tag | #1 | #1 | 0 |
| load | #2 | #2 | up 1 |
| load more posts ajax button | #1 | #1 | 0 |
| load more ajax | #1 | #1 | 0 |
| ajax page load | #1 | #1 | 0 |
| ajax load posts | #1 | #1 | — |
| infinite scroll your tag | #3 | #2 | 0 |
| load more posts | #2 | #2 | 0 |
| paging | #2 | #2 | 0 |
| infinite | #4 | #2 | up 1 |
| scroll indicator | #3 | #1 | 0 |
| ajax load more elementor | #2 | #2 | 0 |
| woocommerce infinite scroll | #2 | #1 | 0 |
| lazy load your tag | #6 | #5 | down 2 |
| infinite scrolling | #4 | #2 | 0 |
| page load | #5 | #4 | up 1 |
| wordpress load more | #3 | #3 | 0 |
| wordpress infinite scroll | #3 | #2 | 0 |
187 searches this plugin appeared in over the last 90 days, 20 listed. 120 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “infinite”, “page load” and “more” (#4, #5 and #6 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 66.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
10
releases in the last 12 months
3mo ago
latest release · v8.0.1 · 22 Jul 2026
151
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 39% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “30K+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago; a band this size takes about a year or more to cross, which places it about 73% of the way through.
Install history since 9 Sep 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ oleg.s1.3y ago
Works great, just sorry the free version doesn’t have a bit more options (like a greater control over created elements).
Read on wp.org ↗ - ★★★★★ greencode1.5y ago
Really helps to improve the usability of the site. I also use a couple of addons to help with SEO and also allows me to add more repeaters. Well worth it.
Read on wp.org ↗ - ★★★★★ Luiz Soares1.6y ago
thanks, very good…
Read on wp.org ↗ - ★★★★★ ldemaso1.6y ago
This is exactly what I needed for my website – thank you!
Read on wp.org ↗ - ★★★★★ eclairzs1.7y ago
I am using the free version of the plugin and it works very well! Thanks!
Read on wp.org ↗ - ★★★★★ murielariadna1.7y ago
Lo mejor, fácil de usar
Read on wp.org ↗ - ★★★★★ Abid1.9y ago
Great plugin, we use it since one year and can highly recommend it.
Read on wp.org ↗ - ★★★★★ stepi11.9y ago
Darren, many thanks for your kind and patient support! I can really recommend the Ajax plugin. It is also recommended by ChatGPD as the best LOAD MORE plugin!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 8.0.1 FIX: Adding fix for possible noscript fatal error. FIX: Various security fixes. FIX: Cast AJAX numeric params to int before arithmetic -> PR 8.0.1
- — Version 8.0.0 UPDATE: Moving Ajax Load More to it’s own custom domain -> ajaxloadmore.com . UPDATE: Various code cleanup and optimizations throughout the plugin for WordPress 7.0 compatibility. 8.0.0
- — Version 7.8.4 FIX: Various security fixes. 7.8.4
- — Version 7.8.3 NEW: Added new fallback for missing template files. NEW: Added alm_create_templates hook to disable the automatic creation of templates on the fly. UPDATE: Various code cleanup tasks. 7.8.3
- — Version 7.8.2 UPDATE: Various security fixes. 7.8.2
- — Version 7.8.1 UPDATE: Updated core plugin to support Next Page version 1.10.0. UPDATE: Code cleanup and dependency updates. 7.8.1
Security history
via Wordfence IntelligenceAll 19 disclosed vulnerabilities are patched in the current version (8.0.1). Sites still on an older version should update.
- 2026-07-29 CVE-2026-15360 Improper Neutralization of Special Elements used in an SQL Command Affects <= 8.0.0 Patched in 8.0.1
- Patched High · 7.2 Ajax Load More – Infinite Scroll, Load More, & Lazy Load < 7.8.4 - Unauthenticated Stored Cross-Site Scripting ↗2026-06-11 CVE-2026-6495 Improper Neutralization of Input During Web Page Generation Affects < 7.8.4 Patched in 7.8.4
- 2025-09-22 CVE-2025-59582 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 7.6.0.2 Patched in 7.6.1
- Patched Medium · 6.4 WordPress Infinite Scroll – Ajax Load More <= 7.4.0.1 - Authenticated(Contributor+) Stored Cross-Site Scripting ↗2025-06-16 CVE-2025-4775 Improper Neutralization of Input During Web Page Generation Affects <= 7.4.0.1 Patched in 7.4.1
- Patched Medium · 6.4 Ajax Load More <= 7.3.1.2 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-05-07 CVE-2025-47630 Improper Neutralization of Input During Web Page Generation Affects <= 7.3.1.2 Patched in 7.3.1.3
- Patched Medium · 6.4 WordPress Infinite Scroll - Ajax Load More <= 7.1.2 - Authenticated (Contributor+) Stored Cross-Site Scripting via button_label Parameter ↗2024-10-01 CVE-2024-8505 Improper Neutralization of Alternate XSS Syntax Affects <= 7.1.2 Patched in 7.1.3
- Patched Medium · 6.4 WordPress Infinite Scroll – Ajax Load More <= 7.1.1 - Authenticated (Contributor+) Cross-Site Scripting ↗2024-05-31 CVE-2024-4711 Improper Neutralization of Input During Web Page Generation Affects <= 7.1.1 Patched in 7.1.2
- Patched Medium · 4.4 Ajax Load More <= 7.0.1 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2024-03-28 CVE-2026-15295 Incomplete Denylist to Cross-Site Scripting Affects <= 7.0.1 Patched in 7.0.2
- Patched Medium · 4.9 Ajax Load More <= 7.0.1 - Authenticated (Admin+) Directory Traversal to Arbitrary File Read ↗2024-03-26 CVE-2024-1790 Improper Limitation of a Pathname to a Restricted Directory Affects <= 7.0.1 Patched in 7.1.0
- Patched Medium · 6.4 WordPress Infinite Scroll – Ajax Load More <= 6.1.0.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2023-12-22 CVE-2023-50874 Improper Neutralization of Input During Web Page Generation Affects <= 6.1.0.1 Patched in 6.2
- Patched Medium · 6.4 WordPress Infinite Scroll - Ajax Load More <= 5.6.0.2 - Authenticated (Contributor+) Stored Cross Site Scripting via Shortcode ↗2023-02-27 CVE-2022-4466 Improper Neutralization of Input During Web Page Generation Affects <= 5.6.0.2 Patched in 5.6.0.3
- Patched Medium · 4.9 Infinite Scroll – Ajax Load More <= 5.5.4 - Authenticated (Admin+) Arbitrary File Read via Directory Traversal ↗2022-08-31 Improper Limitation of a Pathname to a Restricted Directory Affects <= 5.5.4 Patched in 5.5.4.1
- Patched Medium · 4.9 WordPress Infinite Scroll – Ajax Load More <= 5.5.3 - Authenticated (Admin+) Arbitrary File Read ↗2022-08-22 CVE-2022-2943 Improper Limitation of a Pathname to a Restricted Directory Affects <= 5.5.3 Patched in 5.5.4
- 2022-08-22 CVE-2022-2945 Improper Limitation of a Pathname to a Restricted Directory Affects <= 5.5.3 Patched in 5.5.4
- 2020-05-18 CVE-2021-24140 Improper Neutralization of Special Elements used in an SQL Command Affects < 5.3.2 Patched in 5.3.2
- 2016-08-15 Improper Control of Filename for Include/Require Statement in PHP Program Affects < 2.11.2 Patched in 2.11.2
- 2015-10-10 CVE-2015-10140 Unrestricted Upload of File with Dangerous Type Affects <= 2.8.1.1 Patched in 2.8.1.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 115 languages, 0 at 90% or more
Plus 91 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add infinite scroll, lazy loading, and load more buttons to posts, pages, and WooCommerce products — fast a..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("use it", "perfect for", "who want").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Advanced Custom Fields, REST API and 1 more.
- ✓ Headings and lists 17 headings and 9 lists.
- ✓ Enough to quote 9,773 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-07-25 40K+ → 30K+ down after 3 days in tier
- 2026-07-22 30K+ → 40K+ up after 1 days in tier
- 2026-07-21 40K+ → 30K+ down after 599 days in tier
- 2024-11-29 50K+ → 40K+ down after 1931 days in tier
- 2019-08-17 40K+ → 50K+ up after 503 days in tier
- 2018-04-01 30K+ → 40K+ up after 303 days in tier
- 2017-06-02 20K+ → 30K+ up after 166 days in tier
- 2016-12-18 10K+ → 20K+ up after 469 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Load More Products for WooCommerce 10K+ installs · 4.8★ · 4 shared tags A -
Load More Anything 5K+ installs · 4.4★ · 3 shared tags B -
Ultimate Infinite Scroll, AJAX Lazy load Plugin for Posts & Woocommerce 300+ installs · 4.2★ · 3 shared tags C -
Ajax Load More: REST API 60+ installs · 3.6★ · 3 shared tags -
Ajax Load More for Users 10+ installs · 3.6★ · 3 shared tags -
Ajax Load More – WordPress Infinite Scroll, Search & Filter 10+ installs · 3.7★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Ajax Load More – Infinite Scroll, Load More, & Lazy Load into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ajax-load-more" width="480" height="300" style="border:0" loading="lazy" title="Ajax Load More – Infinite Scroll, Load More, & Lazy Load — Plugin Pulse"></iframe> Ajax Load More – Infinite Scroll, Load More, & Lazy Load: 30K+ active installs, 4.8★ (287 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/ajax-load-more
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