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wp.org search vs our merit ranking: “wordpress load more”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “wordpress load more”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Query Loop Load More shows at wp.org #9 but places #24 on merit, a gap of 15 places. Its 800+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Forminator Forms – Contact Form, Payment Form & Custom Form Builder places #7 on merit, 4.8★ from 2143 reviews, but shows at wp.org #11. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) wp.org #2 3 Ajax Load More – Infinite Scroll, Load More, & Lazy Load 30K+ · 4.8★ (287) wp.org #3 4 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #4 ↑1 5 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #5 ↑1 6 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #6 ↓2 7 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2143) wp.org #11 4 too low 8 MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy) 2M+ · 4.5★ (3156) wp.org #7 ↑1 1 too high 9 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4228) wp.org #13 ↓1 4 too low 10 Load More Products for WooCommerce 10K+ · 4.9★ (275) wp.org #8 ↓1 2 too high 11 a3 Lazy Load 80K+ · 4.3★ (148) wp.org #10 1 too high 12 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1915) wp.org #15 ↑1 3 too low 13 BackWPup – WordPress Backup & Restore Plugin 400K+ · 4.0★ (1323) wp.org #12 ↑2 1 too high 14 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #24 ↓1 10 too low 15 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5038) wp.org #19 4 too low 16 LazyLoad Plugin – Lazy Load Images, Videos, and Iframes 100K+ · 4.2★ (139) wp.org #14 ↑1 2 too high 17 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #16 ↓3 1 too high 18 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #21 3 too low 19 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #18 ↓1 1 too high 20 Read More Without Refresh 20K+ · 4.2★ (55) wp.org #17 ↑1 3 too high 21 Load More Anything 5K+ · 4.5★ (73) wp.org #20 1 too high 22 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #23 ↓2 1 too low 23 Lazy Load for Videos 9K+ · 4.4★ (105) wp.org #22 1 too high 24 Query Loop Load More 800+ · 5.0★ (3) wp.org #9 15 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.