API Mailer for AWS SES
by beltoftnet · Email & Marketing
Also makes 3 other plugins · 70+ installs across the portfolio →
Amazon SES API mailer for WordPress that bypasses SMTP and sends via the SES SendRawEmail API with a lightweight, high‑performance design.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
20+
≈20 estimated
Momentum
+12%
downloads vs prior 30d
Biggest opportunity: Swap “api”, “email” and “mailer” for “aws ses”, “amazon ses” and “phpmailer”. “api” isn't earning its slot: you're not in the first 24 results for its own search. “aws ses” sits at #5 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “amazon ses” sits at #16 untagged, close enough for a declared tag to move it up. “mailer” isn't earning its slot: it only gets you to #17. “phpmailer” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →2.1%
of downloads still active
At least 20 of 933 lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 25 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
66
Momentum
Gaining ground
+2.3
Velocity
places per keyword, 27d
64%
Breadth
of keywords climbing, 27d
+3.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| aws ses | #5 | #14 | 0 |
| aws your tag | #8 | #23 | up 4 |
| ses your tag | #13 | #24 | up 5 |
| mailer your tag | #17 | #23 | up 6 |
| amazon ses | #16 | #21 | up 2 |
| aws smtp | #12 | #22 | up 4 |
| phpmailer | #24 | #23 | 0 |
| api your tag | Not in the top 24 | ||
| email your tag | Not in the top 24 | ||
13 searches this plugin appeared in over the last 90 days, 7 listed. 6 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “api”, “email” and “mailer” for “aws ses”, “amazon ses” and “phpmailer”. “api” isn't earning its slot: you're not in the first 24 results for its own search. “aws ses” sits at #5 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “amazon ses” sits at #16 untagged, close enough for a declared tag to move it up. “mailer” isn't earning its slot: it only gets you to #17. “phpmailer” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “ses”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 30 Dec 2025 · 307 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 297 · peaks are release surges
Directory rank
Ranked about #25,400 to #28,300, alongside the other plugins at 20+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
25d ago
latest release · v1.5 · 7 Oct 2026
6
tagged releases on record
Recent releases
Estimated active installs
The public count shows “20+”. Our estimate pins where the real number sits.
Crossed into this band 3 days ago and a band this size takes about a year or more to cross, so the real count is still just over 20.
Install history since 29 Dec 2025
Recent reviews
All reviews on wp.org ↗- ★★★★★ mindthetrash9mo ago
Gets the job done without unnecessary bloat.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Amazon SES API mailer for WordPress that bypasses SMTP and sends via the SES SendRawEmail API with a lightw..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 10 headings and 7 lists.
- ✓ Enough to quote 3,762 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-29 10+ → 20+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Zoho Mail for WordPress 20K+ installs · 3.8★ · 2 shared tags B -
SMTP for Amazon SES – YaySMTP 3K+ installs · 4.0★ · 2 shared tags A -
Send Emails with Resend 1K+ installs · 4.1★ · 2 shared tags B -
SocketLabs 800+ installs · 3.9★ · 2 shared tags B - S SMTP 600+ installs · 3.5★ · 2 shared tags D
-
turboSMTP 400+ installs · 4.0★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for API Mailer for AWS SES into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/api-mailer-for-aws-ses" width="480" height="300" style="border:0" loading="lazy" title="API Mailer for AWS SES — Plugin Pulse"></iframe> API Mailer for AWS SES: 20+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/api-mailer-for-aws-ses
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.