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wp.org search vs our merit ranking: “aws ses”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “aws ses”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

A

Ranked above its merit

API Mailer for AWS SES shows at wp.org #5 but places #14 on merit, a gap of 9 places. Its 20+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more places #4 on merit, 4.6★ from 709 reviews, but shows at wp.org #8. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #1 2 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #2 3 WP Offload SES Lite 10K+ · 4.3★ (36) wp.org #3 4 Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ · 4.6★ (709) wp.org #8 4 too low 5 SureMail – SMTP and Email Logs Plugin with Amazon SES, Postmark, and Other Providers 200K+ · 4.7★ (25) wp.org #6 1 too low 6 WPMasterToolKit (WPMTK) – All in one plugin 5K+ · 5.0★ (28) wp.org #9 3 too low 7 SMTP for Amazon SES – YaySMTP 3K+ · 4.2★ (10) wp.org #4 3 too high 8 SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM 10K+ · 4.8★ (21) wp.org #10 2 too low 9 Icegram Mailer – Reliable Email Deliverability, No-Code SMTP Replacement & Email Logs for WordPress 2K+ · 4.9★ (16) wp.org #12 3 too low 10 Email Tracker 800+ · 4.4★ (21) wp.org #15 ↓1 5 too low 11 Mailster AmazonSES Integration 1K+ · 5.0★ (4) wp.org #7 4 too high 12 Blaminhor Essentials – SEO, Cache, Backup, SMTP, Redirects, Broken Links, Cookie Banner, Hide Login & More 90+ · 5.0★ (4) wp.org #17 ↑3 5 too low 13 Pro Mail SMTP 300+ · 4.4★ (5) wp.org #16 ↓1 3 too low 14 A API Mailer for AWS SES 20+ · 5.0★ (1) wp.org #5 9 too high 15 N Nanomailer for AWS SES 10+ · 0.0★ (0) wp.org #11 4 too high 16 SendForce Mail SMTP Relay – SMTP and Email API 20+ · 5.0★ (2) wp.org #18 ↓1 2 too low 17 Fleet Agent Site Manager – Securely Connects Your Sites to a WPMgr Dashboard 100+ · 5.0★ (2) wp.org #20 ↓2 3 too low 18 Fullworks Simple Setup for Amazon SES 20+ · 0.0★ (0) wp.org #14 ↓1 4 too high 19 Custom SMTP: Email Deliverability – FREE & Easy-to-use 200+ · 5.0★ (1) wp.org #13 ↓1 6 too high 20 AHA Mail SMTP 20+ · 0.0★ (0) wp.org #19 ↓3 1 too high 21 Daninger's SMTP for Amazon SES — · 0.0★ (0) wp.org #21 22 SFLWA Identity & Tenant Provisioner for Amazon SES — · 0.0★ (0) wp.org #23 ↓1 1 too low 23 GemCRM – CRM, Email Marketing, Newsletter & Marketing Automation 20+ · 5.0★ (1) wp.org #22 1 too high 24 Emerge Mail – SMTP, Newsletters & Email Marketing 10+ · 5.0★ (1) wp.org #24 ↓5

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.