App Reviews LITE
by admapps · Email & Marketing
Carousel to display iOS app ratings & reviews right from the App Store in real time on your Wordpress site. No maintenance required.
45 health vs 63 average across 1,298 Email & Marketing plugins
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 6+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 5.4.21.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 2242 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
77
now · peak 155
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2022-10-04 · 1,385 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$149 a year, typical for Email & Marketing plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 10–20 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 10–20
- Category
- Email & Marketing
- Pro tier
- detected ("Lite" naming, the free tier of a paid product)
- Download trend
- steady (30d downloads flat vs prior 30d)
- Reviews
- 2
- Last updated
- 2242 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ soundspectrum8.8y ago
Not only was App Reviews simple to implement on my page, Aaron was very responsive to my inquiries and feedback. Ideas for improvements were quickly implemented and the plugin is absolutely beautiful and responsive on my site. Very Happy to be a customer of this Plugin. [link redacted] This topic was modified 8 years, 8 months ago by Steven Stern (sterndata).
Read on wp.org ↗ - ★★★★★ helenobrien9.4y ago
App Reviews LITE has enabled us to display reviews from the app store without knowledge of code. Adding the review section to the page takes no time at all – and i can now rest assured my visitors will always see the most up to date, relevant reviews. Furthermore, Aaron at App Reviews LITE has provided us with amazing support – quickly addressing my enquiry, and updating the app to suit our needs – thank you.
Read on wp.org ↗
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-01-29 20+ → 10+ down after 23 days in tier
- 2026-01-06 10+ → 20+ up after 2 days in tier
- 2026-01-04 20+ → 10+ down after 8 days in tier
- 2025-12-27 10+ → 20+ up after 1 days in tier
- 2025-12-26 20+ → 10+ down after 18 days in tier
- 2025-12-08 10+ → 20+ up after 2 days in tier
- 2025-12-06 20+ → 10+ down after 22 days in tier
- 2025-11-14 10+ → 20+ up after 12 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Retina @2x 700+ installs · 4.3★ · 3 shared tags D - S Smart App Banner 600+ installs · 4.1★ · 3 shared tags D
- I iOS Smart App Banner For Safari 30+ installs · 4.0★ · 3 shared tags D
- A AppStore Lookup for WordPress 10+ installs · 4.0★ · 3 shared tags D
- M Multi Device Switcher 20K+ installs · 4.1★ · 2 shared tags B
-
iOS images fixer 6K+ installs · 4.4★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for App Reviews LITE into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/app-reviews-lite" width="480" height="300" style="border:0" loading="lazy" title="App Reviews LITE — Plugin Pulse"></iframe> App Reviews LITE: 10+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/app-reviews-lite