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wp.org search vs our merit ranking: “iphone”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “iphone”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

HEIC Support shows at wp.org #13 but places #24 on merit, a gap of 11 places. Its 4K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Visibility Logic for Elementor places #12 on merit, 4.8★ from 58 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Favicon by RealFaviconGenerator 200K+ · 4.9★ (802) wp.org #4 ↓2 3 too low 2 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #5 ↑4 3 too low 3 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #1 2 too high 4 Oliver POS – WooCommerce POS for iPhone, iPad & Android 700+ · 4.2★ (90) wp.org #3 ↑1 1 too high 5 WooPayments: Integrated WooCommerce Payments 800K+ · 3.4★ (177) wp.org #2 3 too high 6 Google Authenticator 20K+ · 4.3★ (135) wp.org #6 ↓1 7 Compact WP Audio Player 20K+ · 4.1★ (69) wp.org #8 ↓1 1 too low 8 Ecwid by Lightspeed Ecommerce Shopping Cart 20K+ · 4.5★ (228) wp.org #10 ↓2 2 too low 9 Wonder Slider Lite 8K+ · 4.2★ (24) wp.org #7 2 too high 10 Photo Engine (Media Organizer & Lightroom) 2K+ · 4.9★ (210) wp.org #19 ↓3 9 too low 11 WP-Appbox 2K+ · 4.5★ (63) wp.org #15 ↓2 4 too low 12 Visibility Logic for Elementor 20K+ · 4.8★ (58) wp.org #23 ↓1 11 too low 13 HTML5 Maps 4K+ · 4.6★ (45) wp.org #20 ↓3 7 too low 14 M Multi Device Switcher 10K+ · 4.3★ (11) wp.org #11 ↓5 3 too high 15 Fix Image Rotation 4K+ · 4.4★ (27) wp.org #18 ↓4 3 too low 16 Payment Gateway of Stripe for WooCommerce 7K+ · 4.4★ (66) wp.org #17 ↓2 1 too low 17 Wonder Video Embed 4K+ · 5.0★ (5) wp.org #9 8 too high 18 MOBILOOK — Mobile View & Mobile‑Friendly Test 1K+ · 4.9★ (27) wp.org #22 ↓2 4 too low 19 B BSK PDF Manager 7K+ · 4.5★ (46) wp.org #21 ↓2 2 too low 20 Lightbox slider – Responsive Lightbox Gallery 3K+ · 4.7★ (24) wp.org #24 ↓3 4 too low 21 Conditional Display for Mobile – Mobile Detect Plugin 1K+ · 5.0★ (7) wp.org #16 5 too high 22 F Favicon Rotator 20K+ · 4.3★ (12) wp.org #12 ↓2 10 too high 23 Bolt CTA Button – Floating Call Button for WordPress 2K+ · 5.0★ (4) wp.org #14 ↓2 9 too high 24 HEIC Support 4K+ · 5.0★ (3) wp.org #13 ↓2 11 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.