ATR advanced menu
by yehudaT · Admin & Utilities
Also makes 5 other plugins · 1.2K+ installs across the portfolio →
Adds an easy to manage accessible highly customized menu to your site. No special editor is used to manage it. Requires editing header.php.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 55/100
Stale · Few reviews
Active installs
10+
≈17 estimated
Momentum
-16%
low volume, under 1,000 downloads a month
Biggest opportunity: “mega menu” and “menu” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
55 health vs 56 average across 5,904 Admin & Utilities plugins
Install conversion
How it's measured →0.3%
of downloads still active
At least 10 of 3.2K lifetime downloads are still running, below its category: the median Admin & Utilities plugin keeps 0.6%, across 4,194 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 660 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 7.1
4.0★ over 1 review, weighted for review count to 4.1★ and held back under 25 reviews
3 of 5 tags set · short description in place
To rank higher: Last updated 660 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| custom walker nav menu your tag | #17 | #21 | 0 |
| mega menu your tag | Not in the top 24 | ||
| menu your tag | Not in the top 24 | ||
2 searches this plugin appeared in over the last 90 days, 1 listed. 1 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- “mega menu” and “menu” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 102 · peaks are release surges
Directory rank
Ranked about #30,400 to #44,800, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.8y ago
latest release · v1.0.4 · 12 Jan 2025
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Francisco6.0y ago
Thank’s this is a hidden treasure. Although requires some work. I’ve implemented it in Kadence Theme.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds an easy to manage accessible highly customized menu to your site. No special editor is used to manage..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you want"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,477 characters of description.
- ! Tags match the text Only 1 of 3 tags appear in the text ("custom Walker_Nav_Menu", "mega menu" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Max Mega Menu 300K+ installs · 4.8★ · 2 shared tags A -
WP Menu Icons 20K+ installs · 4.8★ · 2 shared tags A -
QuadMenu – Mega Menu 10K+ installs · 4.5★ · 2 shared tags A -
HT Menu – WordPress Mega Menu Builder for Elementor 3K+ installs · 3.4★ · 2 shared tags B -
Gutenify Mega Menu 700+ installs · 4.0★ · 2 shared tags B -
QuadMenu – OceanWP Mega Menu 200+ installs · 4.0★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for ATR advanced menu into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/atr-advanced-menu" width="480" height="300" style="border:0" loading="lazy" title="ATR advanced menu — Plugin Pulse"></iframe> ATR advanced menu: 10+ active installs, 4.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/atr-advanced-menu
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