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wp.org search vs our merit ranking: “custom walker nav menu”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “custom walker nav menu”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Fly Nav Mobile shows at wp.org #10 but places #15 on merit, a gap of 5 places. Its — installs carry it up the search order; its 4.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Theme My Login places #6 on merit, 3.7★ from 460 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Nav Menu Roles 70K+ · 4.9★ (219) wp.org #1 2 Menu Icons by Themeisle – Add Icons to Navigation Menus 100K+ · 4.9★ (851) wp.org #2 3 User Menus – Nav Menu Visibility 80K+ · 5.0★ (1282) wp.org #3 4 Max Mega Menu 300K+ · 4.8★ (883) wp.org #4 5 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #5 6 Theme My Login 50K+ · 3.7★ (460) wp.org #12 ↓1 6 too low 7 AMP WP – Google AMP For WordPress 600+ · 4.5★ (55) wp.org #9 2 too low 8 Groovy Menu Plugin (Free) 4K+ · 3.6★ (25) wp.org #7 1 too high 9 Menu Caching 400+ · 5.0★ (4) wp.org #6 3 too high 10 Bop Search Box Item Type For Nav Menus 1K+ · 4.7★ (23) wp.org #24 14 too low 11 IntelliWidget Per Page Custom Menus and Dynamic Content 600+ · 4.7★ (20) wp.org #22 11 too low 12 Menu Item Types 100+ · 5.0★ (2) wp.org #8 4 too high 13 Privilege Menu 1K+ · 5.0★ (7) wp.org #21 8 too low 14 Shift8 Full Nav 30+ · 3.3★ (4) wp.org #11 ↓1 3 too high 15 Fly Nav Mobile — · 4.0★ (1) wp.org #10 ↑2 5 too high 16 Menu Item Badges (Admin Fields) 20+ · 0.0★ (0) wp.org #13 3 too high 17 BB Mega Menu 10+ · 0.0★ (0) wp.org #15 2 too high 18 Beplus Visual Mega Navigation — · 0.0★ (0) wp.org #16 2 too high 19 Navigation JHAC 100+ · 5.0★ (1) wp.org #14 5 too high 20 Qaiyo Admin Booster 10+ · 0.0★ (0) wp.org #19 1 too high 21 ATR advanced menu 10+ · 4.0★ (1) wp.org #17 4 too high 22 AR Menu Icons — · 5.0★ (1) wp.org #18 4 too high 23 R Redirect to Category Latest Post — · 0.0★ (0) wp.org #23 24 Coywolf SEO — · 5.0★ (1) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.