Beetle Tracking – Cloudflare Zaraz for WooCommerce
by Rocket Beetle · Privacy & Consent
Track Key Events and Parameters on WordPress Effortlessly with Cloudflare Zaraz's Real Edge Server-Side Tracking Technology.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 77/100
Few reviews
Active installs
200+
≈290 estimated
Momentum
+39%
downloads vs prior 30d
Biggest opportunity: One page off on “server side tracking”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
77 health vs 69 average across 910 Privacy & Consent plugins
Install conversion
How it's measured →1.7%
of downloads still active
At least 200 of 12K lifetime downloads are still running, in line with its category: the median Privacy & Consent plugin keeps 2.1%, across 501 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Privacy & Consent plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 8 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 254 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
5.0★ over 6 reviews, smoothed to 4.20★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.4
Velocity
places per keyword, 27d
13%
Breadth
of keywords climbing, 27d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| zaraz your tag | #1 | #1 | 0 |
| server side tracking your tag | #13 | #18 | down 2 |
| cloudflare your tag | Not in the top 24 | ||
| gdpr your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
17 searches this plugin appeared in over the last 90 days, 2 listed. 15 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- One page off on “server side tracking”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- “cloudflare”, “gdpr” and “woocommerce” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 18 Mar 2023 · 1,323 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 974 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
8
releases in the last 12 months
8mo ago
latest release · v1.6.27 · 19 Feb 2026
13
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 20 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 17 Mar 2023
Recent reviews
All reviews on wp.org ↗- ★★★★★ Peter9mo ago
I’m updating my previous review to reflect the final outcome. The issue we experienced was partly related to configuration on our side, combined with a bug in the base plugin that has now been fixed. After resolving this together, the plugin is working properly again. While response times initially felt slower than expected, support was actively working on diagnosing and resolving the issue. Communication continued within the support ticket, and the underlying problem has since been addressed. Now that everything is functioning as intended, we’re happy with the solution and updating this to a 5-star review. This topic was modified 5 months ago by Peter. This topic was modified 5 months ago by Peter.
Read on wp.org ↗ - ★★★★★ ecoshopee1.7y ago
This plugin is criminally underrated. The capabilities and options it provides are nearly unmatched. Server-side tracking is simply the best way to set up your tracking (if you have complicated measurements). And this plugin makes it so easy you can hardly believe it. The support is also truly professional and responsive.
Read on wp.org ↗ - ★★★★★ louisgeis1.9y ago
I run an e-commerce site and have tested several plugins for tracking data, primarily aiming to achieve a good Return on Ad Spend (ROAS). While not all data tracking is perfect, I’ve achieved the best sales performance on Meta Ads with this plugin. The plugin is lightweight and straightforward to install. I recommend the pro version, which includes a lightweight cookie banner that integrates seamlessly with your site and aligns with your data collection needs. 5 stars for simplicity, performance, and ad tracking.
Read on wp.org ↗ - ★★★★★ danielbressan1.9y ago
Good plugin for zaraz. This topic was modified 1 year, 7 months ago by danielbressan. This topic was modified 1 year, 7 months ago by danielbressan.
Read on wp.org ↗ - ★★★★★ JeanP2.0y ago
I am using the pro version of this plugin on my Woocommerce Webshop. The plugin safes me a lot of time because I can send over all the required settings from within my woocommerce webshops to Zaraz. So no complex setting up Zaraz yourselve anymore. Also the cookie banner works great and makes sure I comply with EU user consent policy. Furthermore, support from Kristian is also very fast and helpfull. Really recommend this plugin.
Read on wp.org ↗ - ★★★★★ kwebdesign2.1y ago
I was setting up Zaraz myself, but had an issue with one of the events firing. Whilst researching, I came across this plugin and it solved my issues straight away. My only issue, is that Bing isn’t listed under the Provider options, even though it’s mentioned as being supported in the product description.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Track Key Events and Parameters on WordPress Effortlessly with Cloudflare Zaraz's Real Edge Server-Side Tra..."
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("designed for", "built for").
- ✓ Names what it works with Mentions Gravity Forms, Google Analytics, Cloudflare, Facebook and 3 more.
- ✓ Headings and lists 9 headings and 2 lists.
- ✓ Enough to quote 6,744 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "Server Side Tracking", "woocommerce" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-03-02 100+ → 200+ up after 210 days in tier
- 2024-08-04 90+ → 100+ up after 5 days in tier
- 2024-07-30 100+ → 90+ down after 2 days in tier
- 2024-07-28 90+ → 100+ up after 5 days in tier
- 2024-07-23 100+ → 90+ down after 4 days in tier
- 2024-07-19 90+ → 100+ up after 6 days in tier
- 2024-07-13 80+ → 90+ up after 4 days in tier
- 2024-07-09 70+ → 80+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ installs · 4.8★ · 1 shared tag A -
Complianz GDPR/CCPA Cookie Consent Banner 1M+ installs · 4.7★ · 1 shared tag B -
Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ installs · 4.8★ · 1 shared tag B -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Beetle Tracking – Cloudflare Zaraz for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/beetle-tracking" width="480" height="300" style="border:0" loading="lazy" title="Beetle Tracking – Cloudflare Zaraz for WooCommerce — Plugin Pulse"></iframe> Beetle Tracking – Cloudflare Zaraz for WooCommerce: 200+ active installs, 5.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/beetle-tracking
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