Expand SEO
by ThemeXpand · SEO
Maximize and Perfect On-Page SEO. Its like Having an SEO Expert Optimizing Every Page in Your Site.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 45/100
Stale · Likely abandoned · Few reviews
Active installs
100+
≈150 estimated
Momentum
+12%
downloads vs prior 30d
Biggest opportunity: “best seo”, “moz” and “moz seo” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
45 health vs 65 average across 2,216 SEO plugins
Install conversion
How it's measured →1.2%
of downloads still active
At least 100 of 8.5K lifetime downloads are still running, in line with its category: the median SEO plugin keeps 1.2%, across 1,192 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 7+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.2.30, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 2716 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.2.30; the current branch is 6.8
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 2716 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| best seo your tag | Not in the top 24 | ||
| moz your tag | Not in the top 24 | ||
| moz seo your tag | Not in the top 24 | ||
| seo moz your tag | Not in the top 24 | ||
| theme moz your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days, 0 listed. 1 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “best seo”, “moz” and “moz seo” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 165 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 2.7 years ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 16 Feb 2017
Recent reviews
All reviews on wp.org ↗- ★★★★★ Mauritzias10.8y ago
OMG, do I love this bad boy. It’s so professional, flexible, accurate and still fast and a dream to use. Yoast, SEO Pressor and others, check out how accurate this little offering is. Unlike yours, it’s solid and recognizes extensions to keywords, such as plurals and other conjugations. eg, KW = ‘Link’ is recognized in ‘Linking’, ‘Linked’ and ‘relink’ just as it is in Google. Developers, if you could add a meta input facility I would multiple orgasm!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.2.4
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("use it", "use this").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 3 headings and 1 list.
- ✓ Enough to quote 3,354 characters of description.
- ! Tags match the text Only 1 of 5 tags appear in the text ("moz", "moz seo", "seo moz", "theme moz" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-02-04 200+ → 100+ down after 2 days in tier
- 2024-02-02 100+ → 200+ up after 30 days in tier
- 2024-01-03 200+ → 100+ down after 1 days in tier
- 2024-01-02 100+ → 200+ up after 3 days in tier
- 2023-12-30 200+ → 100+ down after 1 days in tier
- 2023-12-29 100+ → 200+ up after 2 days in tier
- 2023-12-27 200+ → 100+ down after 1 days in tier
- 2023-12-26 100+ → 200+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ installs · 4.8★ A -
Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ installs · 4.8★ A -
XML Sitemap Generator for Google 1M+ installs · 4.8★ A -
SiteSEO – SEO Simplified 400K+ installs · 3.9★ B -
SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ installs · 4.6★ A -
SEOPress – AI SEO Plugin & On-site SEO 300K+ installs · 4.8★ A
Embed this report card
Drop a live Pulse card for Expand SEO into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/best-seo" width="480" height="300" style="border:0" loading="lazy" title="Expand SEO — Plugin Pulse"></iframe> Expand SEO: 100+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/best-seo
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