Blocks: Reusable Content, Shortcodes & Site Variables
by Renzo Johnson · Blocks
Also makes 4 other plugins · 41K+ installs across the portfolio →
Edit content once and update it across your WordPress site. Reuse announcements, contact details and calls to action with Blocks.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 81/100
Few reviews
Active installs
600+
≈660 estimated
Momentum
+14%
downloads vs prior 30d
Biggest opportunity: Swap “content blocks” and “global content” for “reusable” and “variables”. “content blocks” isn't earning its slot: you're not in the first 24 results for its own search. “reusable” sits at #11 untagged, close enough for a declared tag to move it up. “global content” isn't earning its slot: you're not in the first 24 results for its own search. “variables” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
81 health vs 71 average across 2,523 Blocks plugins
Install conversion
How it's measured →0.6%
of downloads still active
At least 600 of 96.1K lifetime downloads are still running, below its category: the median Blocks plugin keeps 2.1%, across 1,579 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
- Version
- 26.10.06.21
- Last updated
- 24d ago
- Added
- 2015-08-13 · 11 yrs old
- Requires WP
- 6.2
- Tested up to
- 7.1.4
- Requires PHP
- 7.4
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 24 days ago
Tested up to WordPress 7.1.4, the current branch or newer
1.8★ over 5 reviews, smoothed to 3.89★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Losing ground
-0.9
Velocity
places per keyword, 28d
33%
Breadth
of keywords climbing, 28d
-0.9
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| site variables your tag | #4 | #22 | up 1 |
| reusable content your tag | #7 | #24 | down 2 |
| reusable | #11 | #24 | down 2 |
| variables | #19 | #24 | 0 |
| reusable blocks | #17 | #24 | down 2 |
| global variables | #17 | #24 | up 2 |
| reusable content widget | #18 | #24 | down 3 |
| reusable content blocks | #18 | #24 | down 4 |
| content blocks your tag | Not in the top 24 | ||
| global content your tag | Not in the top 24 | ||
| shortcode your tag | Not in the top 24 | ||
11 searches this plugin appeared in over the last 90 days, 8 listed. 3 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “content blocks” and “global content” for “reusable” and “variables”. “content blocks” isn't earning its slot: you're not in the first 24 results for its own search. “reusable” sits at #11 untagged, close enough for a declared tag to move it up. “global content” isn't earning its slot: you're not in the first 24 results for its own search. “variables” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
24d ago
latest release · v26.10.06.21 · 7 Oct 2026
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “600+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 58% of the way through.
Install history since 21 Sep 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ haoris4.6y ago
Exactement ce que je cherchais pour gérer des blocs réutilisables à insérer aussi bien dans les articles que dans les widgets. Opération réussie : simple, léger, efficace, rendu impeccable et aucun conflit avec les autres plugins. Ma version de wordpress 5.9.2. Merci This topic was modified 4 years, 3 months ago by haoris.
Read on wp.org ↗ - ★★★★★ Rebecca Markowitz10.3y ago
Caused a js conflict on my site
Read on wp.org ↗ - ★★★★★ airheads10.6y ago
Love the features, but the plugin inserts a line of text that says “Site Crafted in Orlando – Florida”, links the site name to WordPress.org, and adds a css that completely restyles the login. No way to turn that feature off =/ Screenshot without the plugin Screenshot with the plugin
Read on wp.org ↗ - ★★★★★ Steffen Jung10.9y ago
As “hookedontronics” already mentioned in detail in his 1-star-rating this plugin adds links and also has broken my login form. I have invested hours to find out from where this bug in login form is coming. I will uninstall it and use another block plugin. Not a good way from developer to push his plugin and seo rankings.
Read on wp.org ↗ - ★★★★★ hookedontronics11.1y ago
Unless you want your website to be hijacked by Renzo Johnson (http://renzojohnson.com/), STAY AWAY from his plugins. Renzo is a scam developer who inserts hidden code and links into WordPress plugins to insert several hidden links and massive keywords promoting him and his website without the user’s knowledge. The casual WordPress user may not notice, however using Google Analytics and tools such as Zippy Keyword Density, you will find that he inserts massive amounts of weblinks to his website and keywords such as: “Renzo Johnson” “Front end developer” “Orlando Developer” “Mailchimp” “Mailchimp Developer” “form” “mailchimp” “deverloper” . These will by far take priority. This will have a drastic negative affect on your SEO with sites like Google, Yahoo and others. [See blackhat SEO for more details]. Again, this has a very negative affect on your site’s search engine optimization. To remove, simply deactivate the plugin, select delete and remove all data! Further, reject this developer and spread the word. We don’t need this trash.
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (26.10.06.21). Sites still on an older version should update.
- Patched Medium · 4.4 Blocks <= 1.6.42 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗2023-09-28 CVE-2023-44262 Improper Neutralization of Input During Web Page Generation Affects <= 1.6.42 Patched in 25.09.30.1006
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 21 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Edit content once and update it across your WordPress site. Reuse announcements, contact details and calls..."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Elementor, Gutenberg, Divi, Beaver Builder and 2 more.
- ✓ Headings and lists 2 headings and 1 list.
- ✓ Enough to quote 1,592 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "Content Blocks", "global content" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-29 700+ → 600+ down after 1 days in tier
- 2026-05-28 600+ → 700+ up after 2 days in tier
- 2026-05-26 700+ → 600+ down after 236 days in tier
- 2025-10-02 900+ → 700+ down after 717 days in tier
- 2023-10-16 1K+ → 900+ down after 1 days in tier
- 2023-10-15 900+ → 1K+ up after 2 days in tier
- 2023-10-13 1K+ → 900+ down after 4 days in tier
- 2023-10-09 900+ → 1K+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- D Dev Content Blocks 200+ installs · 4.0★ · 2 shared tags D
-
Shortcodes Ultimate – Content Elements 400K+ installs · 4.9★ · 1 shared tag A - M MW WP Form 200K+ installs · 4.1★ · 1 shared tag B
-
Shortcoder — Create Shortcodes for Anything 100K+ installs · 4.8★ · 1 shared tag A -
Display Posts – Easy lists, grids, navigation, and more 70K+ installs · 4.8★ · 1 shared tag C -
Better Font Awesome 60K+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Blocks: Reusable Content, Shortcodes & Site Variables into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/blocks" width="480" height="300" style="border:0" loading="lazy" title="Blocks: Reusable Content, Shortcodes & Site Variables — Plugin Pulse"></iframe> Blocks: Reusable Content, Shortcodes & Site Variables: 600+ active installs, 1.8★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/blocks
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