Bogo
by Rock Lobster Inc. · Admin & Utilities
Also makes 5 other plugins · 11.1M+ installs across the portfolio →
A straight-forward multilingual plugin. No more double-digit custom DB tables or hidden HTML comments that could cause you headaches later on.
87 health vs 54 average across 3,790 Admin & Utilities plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Support resolution
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
6.3K
now · peak 9.3K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
2mo ago
latest release · v3.9.2
50
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 49% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2016-01-01 · 1,500 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. The recent download trend is too spiky to read.
Details
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.9.2 Improves authorization check in REST API. Confirmed WordPress 7.0 compatibility. 3.9.2
- — Version 3.9.1 Confirmed WordPress 6.9 compatibility. 3.9.1
- — Version 3.9 Overhauls the JavaScript used in the admin screens. Fixes a lot of errors that the Plugin Check plugin (PCP) has reported. 3.9
- — Version 3.8.2 Fixes a bug that prevents block editor from working correctly on 6.4-6.5 versions of WordPress. 3.8.2
- — Version 3.8.1 Language packs: Fixes a bug that blocks language pack deactivation. 3.8.1
- — Version 3.8 Language switcher: Updates apiVersion to 3 in the block.json file. Lets bogo_http_accept_languages() always return an array. Fixes a bug that makes it impossible to have two sticky posts or more. 3.8
Known vulnerabilities
via Wordfence Intelligence1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 114 languages, 13 at 90% or more
Plus 90 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Polylang 800K+ installs · 4.7★ · 3 shared tags B - A Admin Locale 6K+ installs · 4.1★ · 3 shared tags D
-
Language Fallback 5K+ installs · 4.5★ · 3 shared tags B -
Multisite Language Switcher 3K+ installs · 4.7★ · 3 shared tags A -
Translate and Go multilingual – Automatic AI translation – wpLingua 2K+ installs · 4.6★ · 3 shared tags A -
GPTranslate – Multilingual AI Translation for WordPress: Translate Websites with AI Agents 500+ installs · 4.7★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Bogo into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/bogo" width="480" height="300" style="border:0" loading="lazy" title="Bogo — Plugin Pulse"></iframe> Bogo: 10K+ active installs, 4.5★ (46 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/bogo