Bogo
by Rock Lobster Inc. · Admin & Utilities
Also makes 5 other plugins · 11.1M+ installs across the portfolio →
A straight-forward multilingual plugin. No more double-digit custom DB tables or hidden HTML comments that could cause you headaches later on.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
10K+
≈19K estimated
Momentum
+29%
downloads vs prior 30d
Biggest opportunity: Swap “admin”, “language” and “multilingual” for “cause”, “forward” and “hidden”. “admin” isn't earning its slot: you're not in the first 24 results for its own search. “cause” sits at #12 untagged, close enough for a declared tag to move it up. “language” isn't earning its slot: you're not in the first 24 results for its own search. “forward” sits at #16 untagged, close enough for a declared tag to move it up. “multilingual” isn't earning its slot: you're not in the first 24 results for its own search. “hidden” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 56 average across 5,896 Admin & Utilities plugins
Install conversion
How it's measured →3.6%
of downloads still active
At least 10K of 276.4K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,186 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 74 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 48 reviews, smoothed to 4.30★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.9
Velocity
places per keyword, 28d
17%
Breadth
of keywords climbing, 28d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| bogo | #1 | #1 | 0 |
| locale your tag | #6 | #4 | down 1 |
| cause | #12 | #10 | down 2 |
| forward | #16 | #14 | down 8 |
| hidden | #17 | #18 | down 1 |
| localization your tag | #20 | #18 | down 9 |
| double | #19 | #16 | down 2 |
| toolbar | #19 | #16 | up 5 |
| admin your tag | Not in the top 24 | ||
| language your tag | Not in the top 24 | ||
| multilingual your tag | Not in the top 24 | ||
27 searches this plugin appeared in over the last 90 days, 8 listed. 19 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “admin”, “language” and “multilingual” for “cause”, “forward” and “hidden”. “admin” isn't earning its slot: you're not in the first 24 results for its own search. “cause” sits at #12 untagged, close enough for a declared tag to move it up. “language” isn't earning its slot: you're not in the first 24 results for its own search. “forward” sits at #16 untagged, close enough for a declared tag to move it up. “multilingual” isn't earning its slot: you're not in the first 24 results for its own search. “hidden” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “localization”. Down 9 places since 2026-09-18, now #20. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 9.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
2mo ago
latest release · v3.9.3 · 18 Aug 2026
51
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 49% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 5.7 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 1 Aug 2021
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.9.2 Improves authorization check in REST API. Confirmed WordPress 7.0 compatibility. 3.9.2
- — Version 3.9.1 Confirmed WordPress 6.9 compatibility. 3.9.1
- — Version 3.9 Overhauls the JavaScript used in the admin screens. Fixes a lot of errors that the Plugin Check plugin (PCP) has reported. 3.9
- — Version 3.8.2 Fixes a bug that prevents block editor from working correctly on 6.4-6.5 versions of WordPress. 3.8.2
- — Version 3.8.1 Language packs: Fixes a bug that blocks language pack deactivation. 3.8.1
- — Version 3.8 Language switcher: Updates apiVersion to 3 in the block.json file. Lets bogo_http_accept_languages() always return an array. Fixes a bug that makes it impossible to have two sticky posts or more. 3.8
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (3.9.3). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 114 languages, 13 at 90% or more
Plus 90 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("if you have", "if you want", "use this").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 1,964 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "locale" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2021-03-01 9K+ → 10K+ up after 333 days in tier
- 2020-04-02 8K+ → 9K+ up after 178 days in tier
- 2019-10-07 7K+ → 8K+ up after 189 days in tier
- 2019-04-01 6K+ → 7K+ up after 257 days in tier
- 2018-07-18 5K+ → 6K+ up after 287 days in tier
- 2017-10-04 4K+ → 5K+ up after 276 days in tier
- 2017-01-01 3K+ → 4K+ up after 444 days in tier
- 2015-10-15 2K+ → 3K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Polylang 900K+ installs · 4.7★ · 3 shared tags B - A Admin Locale 6K+ installs · 4.1★ · 3 shared tags D
-
Language Fallback 5K+ installs · 4.5★ · 3 shared tags A -
Multisite Language Switcher 3K+ installs · 4.7★ · 3 shared tags A -
GPTranslate – Multilingual AI Translation Agent for WordPress: Translate Your Site with AI 500+ installs · 4.7★ · 3 shared tags A -
Loco Translate 1M+ installs · 4.8★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Bogo into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/bogo" width="480" height="300" style="border:0" loading="lazy" title="Bogo — Plugin Pulse"></iframe> Bogo: 10K+ active installs, 4.5★ (48 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/bogo
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