BoldGrid Easy SEO – Simple and Effective SEO
by BoldGrid · SEO
Also makes 13 other plugins · 1M+ installs across the portfolio →
Easy SEO helps you easily create keyword rich content and rank higher in the search engines.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
40K+
≈47K estimated
Momentum
+19%
downloads vs prior 30d
Biggest opportunity: Swap “search engine optimization”, “seo” and “content analysis” for “easy seo”, “canonical url” and “seo analysis”. “search engine optimization” isn't earning its slot: it only gets you to #24. “easy seo” sits at #6 untagged, close enough for a declared tag to move it up. “seo” isn't earning its slot: it only gets you to #24. “canonical url” sits at #13 untagged, close enough for a declared tag to move it up. “content analysis” isn't earning its slot: it only gets you to #17. “seo analysis” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 65 average across 2,230 SEO plugins
Install conversion
How it's measured →4.8%
of downloads still active
At least 40K of 833.3K lifetime downloads are still running, above its category: the median SEO plugin keeps 1.2%, across 1,194 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 76 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.0★ over 3 reviews, smoothed to 4.04★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
19%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| boldgrid your tag | #1 | #7 | 0 |
| easy seo | #6 | #24 | 0 |
| readability your tag | #7 | #23 | down 1 |
| content analysis your tag | #17 | #24 | down 3 |
| canonical url | #13 | #24 | down 2 |
| seo your tag | #24 | #24 | down 2 |
| search engine optimization your tag | #24 | #24 | 0 |
| seo analysis | #15 | #24 | 0 |
| seo editor | #16 | #24 | down 2 |
| canonical | #16 | #24 | down 1 |
| seo titles | #17 | #24 | 0 |
| best seo | #10 | #24 | 0 |
| seo optimization | #19 | #24 | down 5 |
| alt tags | #19 | #24 | 0 |
| simple seo | #12 | #24 | 0 |
| alt tag | #21 | #24 | down 3 |
| seo title | #21 | #24 | down 1 |
| seo links | #21 | #24 | down 1 |
| seo tool | #22 | #24 | down 3 |
| seo tools | #22 | #24 | 0 |
67 searches this plugin appeared in over the last 90 days, 20 listed. 42 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “search engine optimization”, “seo” and “content analysis” for “easy seo”, “canonical url” and “seo analysis”. “search engine optimization” isn't earning its slot: it only gets you to #24. “easy seo” sits at #6 untagged, close enough for a declared tag to move it up. “seo” isn't earning its slot: it only gets you to #24. “canonical url” sits at #13 untagged, close enough for a declared tag to move it up. “content analysis” isn't earning its slot: it only gets you to #17. “seo analysis” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 61.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
6mo ago
latest release · v1.6.17 · 19 May 2026
25
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 99% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40K+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 65% of the way through.
Install history since 1 Dec 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ Jak3.9y ago
Not replied to my support question. The features in the screenshots you are showing are not the same as in the installed plugin. What I am missing after the installation: – the recommendation bullets (red, green, yellow) are missing – characters count is missing for the title and description
Read on wp.org ↗ - ★★★★★ tzah6.5y ago
A Good Plugin but doesn’t work well with Gutenberg Editor.
Read on wp.org ↗ - ★★★★★ Ali.Dbg8.5y ago
Hi Thanks for lightweight plugin and content analyzer
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.16.17 Release Date: April 14, 2025 Bug Fix: WP 6.8 = Function _load_textdomain_just_in_time was called incorrectly #64 1.16.17
- — Version 1.6.16 Release Date: November 7, 2024 Bug Fix: WP 6.7 – Function load_plugin_textdomain was called incorrectly #61 1.6.16
- — Version 1.6.15 Release date: April 3rd, 2024 Bug Fix: Fix reported security vulnerability with password protected posts. 1.6.15
- — Version 1.6.14 Release date: March 18th, 2024 Bug Fix: Fix reported security vulnerabilities. 1.6.14
- — Version 1.6.13 Release date: May 23rd, 2023 Update: Fix PHP 8.2 Deprecation notices. 1.6.13
- — Version 1.6.12 Release Date: April, 20, 2023 Bug Fix: Panel links not visible with Crio #26 Improvement: Add BoldGrid SEO to WooCommerce single product pages #54 1.6.12
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.6.17). Sites still on an older version should update.
- Patched Medium · 5.3 BoldGrid Easy SEO – Simple and Effective SEO <= 1.6.14 - Information Exposure ↗2024-04-05 CVE-2024-2950 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 1.6.14 Patched in 1.6.15
- Patched Medium · 6.4 BoldGrid Easy SEO – Simple and Effective SEO <= 1.6.13 - Authenticated(Contributor+) Stored Cross-Site Scripting via Meta Description ↗2024-03-29 CVE-2024-1692 Improper Neutralization of Input During Web Page Generation Affects <= 1.6.13 Patched in 1.6.14
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names BoldGrid Easy SEO when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- SEO
Readme readiness
5 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easy SEO helps you easily create keyword rich content and rank higher in the search engines."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 9 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,925 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "Content analysis", "Readability" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-28 50K+ → 40K+ down after 1 days in tier
- 2026-06-27 40K+ → 50K+ up after 2 days in tier
- 2026-06-25 50K+ → 40K+ down after 331 days in tier
- 2025-07-29 60K+ → 50K+ down after 271 days in tier
- 2024-10-31 70K+ → 60K+ down after 238 days in tier
- 2024-03-07 80K+ → 70K+ down after 154 days in tier
- 2023-10-05 90K+ → 80K+ down after 124 days in tier
- 2023-06-03 100K+ → 90K+ down after 549 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ installs · 4.8★ · 3 shared tags A -
Semrush SEO Writing Assistant 8K+ installs · 3.2★ · 3 shared tags C -
Topic SEO Content Optimization Tool 1K+ installs · 3.9★ · 3 shared tags B -
WP All Import – Import SEO Settings for Yoast SEO 20K+ installs · 3.4★ · 2 shared tags B -
Internal Links Manager 10K+ installs · 4.5★ · 2 shared tags A -
WP All Import – Import SEO Settings for Rank Math SEO 6K+ installs · 4.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for BoldGrid Easy SEO – Simple and Effective SEO into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/boldgrid-easy-seo" width="480" height="300" style="border:0" loading="lazy" title="BoldGrid Easy SEO – Simple and Effective SEO — Plugin Pulse"></iframe> BoldGrid Easy SEO – Simple and Effective SEO: 40K+ active installs, 3.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/boldgrid-easy-seo
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