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BRAD

by Aaron Jorbin · SEO

Also makes 2 other plugins · 420+ installs across the portfolio →

BRAD will help you by providing Better Responsibility Around Discoverability. Don't accidentally have your site excluded from search engines.

⚠ Stale⚠ Likely abandoned⚠ Few reviews
How scoring works →
53 Health · D
Maintenance 23/100
Rating quality 76/100
Support 70/100

53 health vs 64 average across 1,225 SEO plugins

Removal-risk signals

28/100

Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.

  • Not actively maintained. No update in about 2 years.

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

55 / 100

Room to improve

Biggest win: Update recency

Update recency 32/100
WP compatibility 88/100
Rating quality 52/100
Listing tuning 52/100

To rank higher: Last updated 777 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive

+40% vs prior 30d
0Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

28

now · peak 101

2830d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

BRAD · #45487 you Yoast SEO · #2 LiteSpeed Cache · #5 Rank Math SEO · #13

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

2.8Kper 1k installs · Aug 26

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

2.1y ago

latest release · v0.2.1

3

tagged releases on record

Recent releases

0.2.1 · 2.1y ago0.2 · 3.4y ago0.1.0 · 5.1y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v0.1 100%

Estimated active installs

The public count shows “10+”. Our estimate pins where the real number sits.

modeled estimate
10–20 ≈16

Modeled within the band wp.org reports; tightens as we track daily.

Install history · since 2022-10-04 · 1,386 observations

10Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Details

Version
0.2.1
Last updated
2.1y ago
Added
2017-07-17 · 9 yrs old
Requires WP
4.8
Tested up to
6.6.7
Requires PHP

Recent reviews

All reviews on wp.org ↗
  1. Lisa Sabin-Wilson
    9.1y ago

    BRAD literally changed my life – now BRAD tells me where to go every day!

    Read on wp.org ↗
  2. Tracy Levesque
    9.1y ago

    Before this plugin I never knew if my site was excluded from search engines or not. And if it was, where the heck did they move the “Discourage search engines from indexing this site” checkbox to? Thank you, BRAD.

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.2

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 4 languages, 3 at 90% or more

Dutch (Belgium) 100%
English (UK) 100%
German 100%
German (Formal) 85%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

BRAD: 10+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/brad