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BRAD

by Aaron Jorbin · SEO

Also makes 4 other plugins · 430+ installs across the portfolio →

BRAD will help you by providing Better Responsibility Around Discoverability. Don't accidentally have your site excluded from search engines.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

⚠ Stale⚠ Likely abandoned⚠ Few reviews

Health

D 52/100

Stale · Likely abandoned · Few reviews

Active installs

10+

≈17 estimated

Momentum

+41%

downloads vs prior 30d

Biggest opportunity: “seo” isn't earning a slot. You list it, but you're not in the first 24 results for that search. WordPress.org counts only your first five tags, so free the slot for a search you can win.

How scoring works →
52 Health · D
Maintenance 20/100
Rating quality 76/100
Support 70/100

52 health vs 65 average across 2,216 SEO plugins

Install conversion

How it's measured →

0.3%

of downloads still active

At least 10 of 3.1K lifetime downloads are still running, below its category: the median SEO plugin keeps 1.2%, across 1,192 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

Removal-risk signals

28/100

Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.

  • Not actively maintained. No update in about 2 years.

Details

Version
0.2.1
Last updated
2.3y ago
Added
2017-07-17 · 9 yrs old
Requires WP
4.8
Tested up to
6.6.11
Requires PHP
—

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

53 / 100

Room to improve

Most to gain: Update recency

Update recency 28/100

Updated 838 days ago, past the ~180 days where wp.org starts discounting

WP compatibility 88/100

Tested up to WordPress 6.6.11; the current branch is 6.8

Rating quality 52/100

5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews

Listing tuning 52/100

1 of 5 tags set · short description in place

To rank higher: Last updated 838 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.

Get the full rank-higher report →

Daily downloads

Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive

+41% vs prior 30d
230 Oct 2026

30-day downloads

Rolling 30-day volume · peak 101 · peaks are release surges

3731 Oct 2026

Directory rank

Ranked about #30,100 to #45,000, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.

Health trend

Composite health score, snapshotted daily

5231 Oct 2026

Update activity

Downloads in the last 30 days for every 1,000 active sites.

Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

2.3y ago

latest release · v0.2.1 · 15 Jul 2024

3

tagged releases on record

Recent releases

0.2.1 · 15 Jul 20240.2 · 19 Apr 20230.1.0 · 3 Aug 2021

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v0.1 100%

Estimated active installs

The public count shows “10+”. Our estimate pins where the real number sits.

modeled estimate
10–20 ≈17

Modeled within the band wp.org reports; tightens as we track daily.

Install history since 4 Oct 2022

1031 Oct 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ Lisa Sabin-Wilson
    9.3y ago

    BRAD literally changed my life – now BRAD tells me where to go every day!

    Read on wp.org ↗
  2. ★★★★★ Tracy Levesque
    9.3y ago

    Before this plugin I never knew if my site was excluded from search engines or not. And if it was, where the heck did they move the “Discourage search engines from indexing this site” checkbox to? Thank you, BRAD.

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.2

✓ Low memory footprint
✓ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✕ Frequently updated

Languages

via translate.wordpress.org

Translated into 4 languages, 3 at 90% or more

Dutch (Belgium) 100%
English (UK) 100%
German 100%
German (Formal) 85%

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.

Readme readiness

1 of 8 pass · checked 31 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ✓ Says what it does "BRAD will help you by providing Better Responsibility Around Discoverability. Don't accidentally have your..."
  • ! Has a FAQ No FAQ section.
  • ! FAQ asks real questions No FAQ to judge.
  • ! Names who it is for Never says who the plugin is for or what they use it for.
  • ! Names what it works with Names no plugin, service or platform it works with.
  • ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
  • ! Enough to quote 147 characters of description; under 1,000 there is little to quote.
  • ! Tags match the text Only 0 of 1 tags appear in the text ("seo" missing).

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for BRAD into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/brad" width="480" height="300" style="border:0" loading="lazy" title="BRAD — Plugin Pulse"></iframe>
Preview card ↗

BRAD: 10+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/brad

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