Bread & Butter – Identify Website Visitors, Score Leads & Gate Content
by Bread & Butter · Uncategorized
Turn anonymous website traffic into named, verified, scored leads. Works with the forms you already have. One plugin, nothing to rebuild.
86 health vs 55 average across 20,718 Uncategorized plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2024-09-16 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
647
now · peak 647
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “60+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-15 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
We can't see a pro tier, so this plugin may earn little or nothing from these installs. A small install base leaves thin data to model from.
How we estimate this
Assumptions
- Free → paid conversion. 0.05%–0.5% of active installs pay for something. No pro tier is visible, so this band starts near zero.
- Annual price per customer. $49–$129 a year, typical for WordPress plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 60–70 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 60–70
- Category
- Uncategorized
- Pro tier
- none detected
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 7
- Last updated
- 6 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Known vulnerabilities
via Wordfence Intelligence3 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- 2026-04-21 CVE-2026-4279 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 8.6.0.107 Patched in 8.7.0.139
- 2025-12-04 CVE-2025-12189 Cross-Site Request Forgery (CSRF) Affects <= 7.11.1374 Patched in 8.0.1398
- 2024-11-08 CVE-2024-51802 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 7.4.857 Patched in 7.5.880
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Albacross – B2B Website Visitor Identification 1K+ installs · 4.5★ · 2 shared tags A -
Happierleads – Identify your B2B website visitors even if they work remotely 600+ installs · 3.6★ · 2 shared tags D -
LeadBoxer 100+ installs · 3.6★ · 2 shared tags C -
Smart Loan Calculator 100+ installs · 4.0★ · 2 shared tags B -
WPrequal 80+ installs · 4.0★ · 2 shared tags B -
Easy Lead Distribution Forms — installs · 3.6★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Bread & Butter – Identify Website Visitors, Score Leads & Gate Content into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/bread-butter" width="480" height="300" style="border:0" loading="lazy" title="Bread & Butter – Identify Website Visitors, Score Leads & Gate Content — Plugin Pulse"></iframe> Bread & Butter – Identify Website Visitors, Score Leads & Gate Content: 60+ active installs, 4.7★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-09-16. https://plugins.wpmayor.com/plugin/bread-butter