Bread & Butter – Identify Website Visitors, Score Leads & Gate Content
by Bread & Butter · Uncategorized
Turn anonymous website traffic into named, verified, scored leads. Works with the forms you already have. One plugin, nothing to rebuild.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
Few reviews
Active installs
70+
≈70 estimated
Momentum
-32%
downloads vs prior 30d
Biggest opportunity: Swap “lead capture” and “lead generation” for “gate content” and “gate”. “lead capture” isn't earning its slot: you're not in the first 24 results for its own search. “gate content” sits at #5 untagged, close enough for a declared tag to move it up. “lead generation” isn't earning its slot: you're not in the first 24 results for its own search. “gate” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 58 average across 25,756 Uncategorized plugins
Install conversion
How it's measured →0.8%
of downloads still active
At least 70 of 9.3K lifetime downloads are still running, in line with its category: the median Uncategorized plugin keeps 0.6%, across 17,773 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 7 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 7 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.4
Velocity
places per keyword, 26d
13%
Breadth
of keywords climbing, 26d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| bread | #1 | #1 | 0 |
| lead scoring your tag | #3 | #7 | 0 |
| content gating your tag | #4 | #4 | down 1 |
| gate content | #5 | #8 | 0 |
| visitor identification your tag | #6 | #10 | 0 |
| gate | #7 | #11 | 0 |
| website visitor identification | #6 | #10 | 0 |
| content gate | #7 | #12 | up 2 |
| identify visitors | #8 | #21 | up 1 |
| rebuild | #24 | #23 | — |
| listening | #18 | #18 | 0 |
| website identification | #13 | #17 | 0 |
| lead capture your tag | Not in the top 24 | ||
| lead generation your tag | Not in the top 24 | ||
27 searches this plugin appeared in over the last 90 days, 12 listed. 15 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “lead capture” and “lead generation” for “gate content” and “gate”. “lead capture” isn't earning its slot: you're not in the first 24 results for its own search. “gate content” sits at #5 untagged, close enough for a declared tag to move it up. “lead generation” isn't earning its slot: you're not in the first 24 results for its own search. “gate” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 1 Nov 2024 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 750 · peaks are release surges
Directory rank
Ranked about #18,200 to #19,000, alongside the other plugins at 70+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “70+”. Our estimate pins where the real number sits.
Crossed into this band today and a band this size takes about a year or more to cross, so the real count is still just over 70.
Install history since 15 Sep 2026
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (9.8.0.230). Sites still on an older version should update.
- Patched Medium · 6.4 Bread & Butter: Content Gating for Verified Leads <= 8.6.0.107 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode Attributes ↗2026-04-21 CVE-2026-4279 Improper Neutralization of Input During Web Page Generation Affects <= 8.6.0.107 Patched in 8.7.0.139
- Patched Medium · 6.4 Lead capture, gated content & newsletter opt-ins <= 7.4.857 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-11-08 CVE-2024-51802 Improper Neutralization of Input During Web Page Generation Affects <= 7.4.857 Patched in 7.5.880
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Turn anonymous website traffic into named, verified, scored leads. Works with the forms you already have. O..."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ! Names who it is for One audience phrase ("who need"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Elementor, Contact Form 7, WPForms, Gravity Forms and 4 more.
- ! Headings and lists 5 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,800 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "content-gating", "lead scoring" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-11-01 60+ → 70+ up after 0 days in tier
- 2026-11-01 70+ → 60+ down after 1 days in tier
- 2026-10-31 60+ → 70+ up after 4 days in tier
- 2026-10-27 70+ → 60+ down after 26 days in tier
- 2026-10-01 60+ → 70+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Icegram Collect – Easy Contact Form, Subscription Form & Lead Collection Plugin for WordPress 2K+ installs · 4.5★ · 2 shared tags A -
Albacross – B2B Website Visitor Identification 1K+ installs · 4.5★ · 2 shared tags A -
Happierleads – Identify your B2B website visitors even if they work remotely 600+ installs · 3.6★ · 2 shared tags -
LeadBoxer 100+ installs · 3.6★ · 2 shared tags -
Smart Loan Calculator 100+ installs · 4.0★ · 2 shared tags B -
WPrequal 80+ installs · 4.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Bread & Butter – Identify Website Visitors, Score Leads & Gate Content into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/bread-butter" width="480" height="300" style="border:0" loading="lazy" title="Bread & Butter – Identify Website Visitors, Score Leads & Gate Content — Plugin Pulse"></iframe> Bread & Butter – Identify Website Visitors, Score Leads & Gate Content: 70+ active installs, 4.7★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/bread-butter
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