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wp.org search vs our merit ranking: “lead scoring”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “lead scoring”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

FormRank Lead Scoring shows at wp.org #6 but places #16 on merit, a gap of 10 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More places #6 on merit, 4.9★ from 973 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Quiz and Survey Master (QSM) – Quiz Maker & Survey Maker 40K+ · 4.7★ (1282) wp.org #2 1 too low 2 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #1 1 too high 3 Funnelforms Free – Multi Step Form, Contact Form & Lead Funnel Builder 1K+ · 4.8★ (32) wp.org #3 4 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807) wp.org #7 ↓2 3 too low 5 Quiz Cat – WordPress Quiz Plugin 4K+ · 4.7★ (35) wp.org #5 ↓1 6 Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ · 4.9★ (973) wp.org #17 ↑2 11 too low 7 Bread & Butter – Identify Website Visitors, Score Leads & Gate Content 70+ · 4.7★ (7) wp.org #4 ↓1 3 too high 8 HubSpot All-In-One Marketing – Forms, Popups, Live Chat 200K+ · 4.3★ (207) wp.org #18 ↓2 10 too low 9 ACF Content Analysis for Yoast SEO 100K+ · 4.1★ (35) wp.org #10 ↓1 1 too low 10 Boei – AI Chatbot, Live Chat & 50+ Channels 900+ · 5.0★ (30) wp.org #13 3 too low 11 WP Courses LMS – Online Courses Builder, eLearning Courses, Courses Solution, Education Courses 500+ · 4.9★ (22) wp.org #15 ↑3 4 too low 12 CallPage – Callback Widget 1K+ · 4.6★ (27) wp.org #14 2 too low 13 Drip for Gravity Forms 400+ · 3.7★ (6) wp.org #9 ↑1 4 too high 14 Riddle Quiz Maker – easily add quizzes with unlimited lead generation to your site 200+ · 4.6★ (9) wp.org #22 ↑1 8 too low 15 FormGent – Next-Gen AI Form Builder for WordPress with Multi-Step, Quizzes, Payments & More 1K+ · 4.4★ (7) wp.org #23 ↑1 8 too low 16 FormRank Lead Scoring — · 5.0★ (1) wp.org #6 10 too high 17 Lead Champion 200+ · 5.0★ (2) wp.org #16 ↓1 1 too high 18 SheetLink Forms for Google Sheets and Excel 100+ · 5.0★ (1) wp.org #8 10 too high 19 BragDeal Lead Manager 60+ · 0.0★ (0) wp.org #12 ↓1 7 too high 20 AI Marketing Expert — AI Email Marketing, AI Content Generator, SEO Analyzer, AI Workflow Automation, Social Media & Ai Chatbot 2K+ · 5.0★ (1) wp.org #11 ↑1 9 too high 21 FlyCRM – CRM with Sales Pipeline and Deal Management for WooCommerce 300+ · 0.0★ (0) wp.org #19 ↑3 2 too high 22 FormScout AI: Smart Lead Scoring — · 0.0★ (0) wp.org #20 2 too high 23 TrafficValidator – Lead Scoring & Bot Detection — · 0.0★ (0) wp.org #24 1 too low 24 Kayode Chat Lead Capture — · 5.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.