Breadcrumb Block
by Phi Phan · Blocks
Also makes 7 other plugins · 26.9K+ installs across the portfolio →
A simple breadcrumb trail block that supports JSON-LD structured data and is compatible with Woocommerce
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 88/100
no flags
Active installs
2K+
≈3K estimated
Momentum
+12%
downloads vs prior 30d
Biggest opportunity: Swap “block” for “trail”. “block” isn't earning its slot: you're not in the first 24 results for its own search. “trail” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
88 health vs 71 average across 2,525 Blocks plugins
Install conversion
How it's measured →5.6%
of downloads still active
At least 2K of 35.6K lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,579 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 77 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 14 reviews, smoothed to 4.30★ and held back under 25 reviews
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.9
Velocity
places per keyword, 28d
21%
Breadth
of keywords climbing, 28d
+0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| breadcrumb trail | #4 | #5 | 0 |
| breadcrumb your tag | #6 | #10 | down 3 |
| trail | #15 | #15 | down 5 |
| woocommerce breadcrumb | #7 | #15 | down 2 |
| json ld | #16 | #17 | down 1 |
| breadcrumbs | #13 | #16 | down 3 |
| breadcrumb navigation | #8 | #14 | down 1 |
| svg block | #15 | #13 | down 2 |
| navigation block | #18 | #14 | down 1 |
| block your tag | Not in the top 24 | ||
| gutenberg your tag | Not in the top 24 | ||
| menu your tag | Not in the top 24 | ||
| navigation your tag | Not in the top 24 | ||
40 searches this plugin appeared in over the last 90 days, 9 listed. 31 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “block” for “trail”. “block” isn't earning its slot: you're not in the first 24 results for its own search. “trail” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 25 Oct 2022 · 1,468 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
6mo ago
latest release · v1.1.1 · 7 May 2026
18
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 75% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 16 days ago and a band this size takes about a year or more to cross, so the real count is still just under 3K.
Install history since 24 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ Anonymous6mo ago
Excellent tiny plugin for gutenberg users ! 🙂
Read on wp.org ↗ - ★★★★★ diloskitchen1.2y ago
I use this plugin, but I had some difficulties at first. However, the programmer helped me and solved the problem. A big thank you!
Read on wp.org ↗ - ★★★★★ serge.k2.0y ago
The plugin is fantastic! A special thanks for the ‘How to Customize the Breadcrumb’ documentation—it was incredibly helpful.
Read on wp.org ↗ - ★★★★★ jaybharat12.1y ago
Please tell me Does this plugin support PHP 8.2 or 8.3?
Read on wp.org ↗ - ★★★★★ Hans Joerg Klemenz2.7y ago
Does exactly what I expected – without superfluous features. It works very well. Thank you.
Read on wp.org ↗ - ★★★★★ Jim True3.0y ago
This just works, beautifully. Does exactly what you need and with filters, you can customize it quite easily. Great support as well. Highly recommend.
Read on wp.org ↗ - ★★★★★ Sunny3.4y ago
Simple and works really well. A missing piece for FSE
Read on wp.org ↗ - ★★★★★ Felix3.6y ago
Awesome plugin, far easier than building it myself. Having the filters available makes modifications easy for me. For a regular user, backend settings might be easier though. This topic was modified 3 years, 3 months ago by Felix.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.1.1 Release Date – 07 May 2026 Improved – Updated instpector control style 1.1.1
- — Version 1.1.0 Release Date – 24 November 2025 Improved – Revamped inspector settings and added more sepaprator icons Added – UI for inputting labels Added – Support for shadow 1.1.0
- — Version 1.0.16 Release Date – 16 January 2025 Changed – Updated placeholder texts to be more meaningful (props rafaelvolpi ). 1.0.16
- — Version 1.0.15 Release Date – 28 October 2024 Added – Support clientNavigation interactivity Updated – Replace classnames with clsx Updated – Tested up to WP 6.7 1.0.15
- — Version 1.0.14 Release Date – 07 May 2024 Added – Add the breadcrumbs instance to the breadcrumb_block_get_item hook Added – Add the new hook breadcrumb_block_single_prepend Improved – Add the commented text to remove the output not es 1.0.14
- — Version 1.0.13 Release Date – 30 April 2024 Added – A new hook breadcrumb_block_get_item for customizing/removing each item of the breadcrumbs 1.0.13
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 4 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "A simple breadcrumb trail block that supports JSON-LD structured data and is compatible with Woocommerce"
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Gutenberg, Block editor, ACF and 1 more.
- ! Headings and lists 1 heading and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 4,291 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "menu", "navigation" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-16 3K+ → 2K+ down after 250 days in tier
- 2026-02-08 2K+ → 3K+ up after 411 days in tier
- 2024-12-24 1K+ → 2K+ up after 401 days in tier
- 2023-11-19 900+ → 1K+ up after 30 days in tier
- 2023-10-20 800+ → 900+ up after 36 days in tier
- 2023-09-14 700+ → 800+ up after 1 days in tier
- 2023-09-13 800+ → 700+ down after 1 days in tier
- 2023-09-12 700+ → 800+ up after 33 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Breadcrumb NavXT 800K+ installs · 4.5★ · 3 shared tags A -
Flexy Breadcrumb 10K+ installs · 4.4★ · 3 shared tags A -
Classic Menu Block 7K+ installs · 4.0★ · 3 shared tags D -
Spectra Legacy – Gutenberg Blocks 1M+ installs · 4.7★ · 2 shared tags A -
Max Mega Menu 300K+ installs · 4.8★ · 2 shared tags A -
Crowdsignal Forms 200K+ installs · 4.1★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Breadcrumb Block into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/breadcrumb-block" width="480" height="300" style="border:0" loading="lazy" title="Breadcrumb Block — Plugin Pulse"></iframe> Breadcrumb Block: 2K+ active installs, 5.0★ (14 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/breadcrumb-block
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