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wp.org search vs our merit ranking: “navigation block”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “navigation block”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

VK Block Patterns shows at wp.org #8 but places #24 on merit, a gap of 16 places. Its 100K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Menu Icons by Themeisle – Add Icons to Navigation Menus places #10 on merit, 4.9★ from 851 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1872) wp.org #2 3 Carousel Slider Block for Gutenberg 50K+ · 4.8★ (59) wp.org #3 ↑1 4 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #4 ↑3 5 Block Visibility — Conditional Visibility Control for the Block Editor 40K+ · 4.9★ (108) wp.org #7 ↓1 2 too low 6 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27820) wp.org #15 9 too low 7 The Icon Block 40K+ · 5.0★ (29) wp.org #6 ↓1 1 too high 8 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #13 ↓2 5 too low 9 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #10 ↑9 1 too low 10 Menu Icons by Themeisle – Add Icons to Navigation Menus 100K+ · 4.9★ (851) wp.org #20 ↓2 10 too low 11 SimpLy Gallery 40K+ · 4.8★ (118) wp.org #14 3 too low 12 Classic Menu in Navigation Block 2K+ · 5.0★ (6) wp.org #5 ↓2 7 too high 13 Better Block Editor (BBE) 6K+ · 5.0★ (11) wp.org #11 ↑1 2 too high 14 Breadcrumb Block 2K+ · 5.0★ (14) wp.org #19 ↓2 5 too low 15 Navigation Block with Mega Menu 1K+ · 3.5★ (13) wp.org #9 6 too high 16 Block Manager 4K+ · 4.9★ (13) wp.org #23 ↓1 7 too low 17 Responsive Navigation Block 1K+ · 5.0★ (5) wp.org #12 ↓2 5 too high 18 Super block slider – Image/video background & content slider 8K+ · 5.0★ (14) wp.org #24 ↓1 6 too low 19 Button Block – Stylish buttons that get more clicks 5K+ · 5.0★ (7) wp.org #17 ↓3 2 too high 20 Timeline Block – tell your story with elegant timelines 3K+ · 5.0★ (6) wp.org #16 ↓3 4 too high 21 Sticky Block for Gutenberg Editor 7K+ · 4.6★ (11) wp.org #22 ↓2 1 too low 22 Timeline Block For Gutenberg 9K+ · 4.4★ (11) wp.org #18 ↓2 4 too high 23 Easy Tabs Block – Smart, Lightweight & Responsive Tabs for the Block Editor 1K+ · 5.0★ (5) wp.org #21 2 too high 24 VK Block Patterns 100K+ · 5.0★ (2) wp.org #8 16 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.