Campaign Monitor Forms by Optin Cat
by fatcatapps · Blocks
Also makes 10 other plugins · 64.2K+ installs across the portfolio →
Campaign Monitor Forms by Optin Cat For WordPress Helps You Get More Email Subscribers. Create Beautiful Campaign Monitor Forms In 2 Minutes.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
Few reviews
Active installs
200+
≈250 estimated
Momentum
+1%
low volume, under 1,000 downloads a month
Biggest opportunity: Rating quality scores 58/100. Too few reviews to rank on quality — nudge happy users to leave one.
85 health vs 71 average across 2,535 Blocks plugins
Install conversion
How it's measured →0.6%
of downloads still active
At least 200 of 34.4K lifetime downloads are still running, below its category: the median Blocks plugin keeps 2.1%, across 1,586 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 80 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.9★ over 7 reviews, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.8
Velocity
places per keyword, 27d
10%
Breadth
of keywords climbing, 27d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| campaign monitor block your tag | #1 | #5 | 0 |
| campaign monitor widget your tag | #2 | #11 | 0 |
| campaign monitor form your tag | #4 | #20 | 0 |
| campaign monitor your tag | #4 | #18 | down 2 |
| campaign monitor wordpress your tag | #5 | #17 | 0 |
| cat | #11 | #18 | down 1 |
| campaign | #13 | #20 | down 5 |
| optin | #21 | #22 | 0 |
| monitor | #24 | #22 | down 4 |
| wp campaign | #13 | #23 | down 2 |
| wordpress campaign | #14 | #22 | 0 |
| optin form | #20 | #24 | up 2 |
| wordpress campaign plugin | #21 | #22 | down 1 |
| website monitor | #22 | #21 | down 1 |
| optin forms | #21 | #24 | up 1 |
| wordpress optin | #23 | #23 | down 2 |
33 searches this plugin appeared in over the last 90 days, 16 listed. 17 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “monitor” (#24 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 582 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
3mo ago
latest release · v2.6.2 · 16 Aug 2026
43
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 77% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 16 months ago; the previous band took 13 months to cross, which places it about 50% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ sleepyjones9.2y ago
Completely useless if you want anything other name Name and Email address This topic was modified 8 years, 11 months ago by sleepyjones.
Read on wp.org ↗ - ★★★★★ cpacoaches10.0y ago
why am I getting the ‘client id’ error w/ mailchimp. fix this and I’ll change the rating.
Read on wp.org ↗ - ★★★★★ Scott10.6y ago
I’m still fairly new to WordPress and have recently taken over administrating our company’s website. I’ve looked at many different plugins and Optin Cat was by far the easiest to implement into our website without any conflicts. Linking this over to our Campaign Monitor account was likewise smooth and quick. While the free version has many great features and would be great by itself, the premium version is worth the price if you need the extra functionality. Definitely recommend.
Read on wp.org ↗ - ★★★★★ jdiebel11.5y ago
I’ve worked with a lot of different email capture solutions and this was by far the easiest to implement. It looks good, works well and I highly recommend it.
Read on wp.org ↗ - ★★★★★ freedomstudios11.7y ago
The plugin is easy setup and use. Their form editor is really something very useful and makes life very easy. Linking up to Campaign Monitor and selecting the relevant list is also a breeze. The only thing I would like to see added is an AJAX feature thanking the user for their sign-up without directing to a new page. Great plugin guys!
Read on wp.org ↗ - ★★★★★ mandy wong11.7y ago
This is a fantastic plugin and the creators at Fat Cat Apps were so quick at responding to any questions I had. Couldn’t fault it and works perfectly with the latest version of WordPress (4.1). Thanks guys!
Read on wp.org ↗ - ★★★★★ TravisJamison12.1y ago
Works perfectly. Super simple to get started (took about 1 minute max), and most importantly to me it actually LOOKS GOOD. Very modern, crisp style. There was a big need for this plugin, and I’m glad to see it’s live.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (2.6.2). Sites still on an older version should update.
- Patched Medium · 6.1 Campaign Monitor Forms by Optin Cat <= 2.5.7 - Reflected Cross-Site Scripting ↗2024-12-02 CVE-2024-11326 Improper Neutralization of Input During Web Page Generation Affects <= 2.5.7 Patched in 2.5.8
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Campaign Monitor Forms by Optin Cat For WordPress Helps You Get More Email Subscribers. Create Beautiful Ca..."
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Gutenberg.
- ✓ Headings and lists 10 headings and 4 lists.
- ✓ Enough to quote 3,083 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "campaign monitor widget", "campaign monitor wordpress" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-06-30 300+ → 200+ down after 390 days in tier
- 2024-06-05 400+ → 300+ down after 311 days in tier
- 2023-07-30 500+ → 400+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- C Campaign Monitor Add-On for FormCraft 60+ installs · 3.6★ · 2 shared tags
-
Campaign Monitor for WordPress 2K+ installs · 2.2★ · 1 shared tag C -
Contact Form 7 Campaign Monitor Extension 900+ installs · 3.7★ · 1 shared tag B - C Contact Form 7 – Campaign Monitor Addon 90+ installs · 3.6★ · 1 shared tag
- C Campaign Monitor Dashboard 10+ installs · 4.1★ · 1 shared tag D
- C Campaign Monitor Synchronization 10+ installs · 4.1★ · 1 shared tag D
Embed this report card
Drop a live Pulse card for Campaign Monitor Forms by Optin Cat into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/campaign-monitor-wp" width="480" height="300" style="border:0" loading="lazy" title="Campaign Monitor Forms by Optin Cat — Plugin Pulse"></iframe> Campaign Monitor Forms by Optin Cat: 200+ active installs, 3.9★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/campaign-monitor-wp
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