Clarity – Ad blocker for WordPress
by Stanislav Khromov · Uncategorized
Also makes 5 other plugins · 5.1K+ installs across the portfolio →
Clarity is an ad blocker for your WordPress admin. It hides obtrusive plugin and theme notifications asking you to pay for upgraded version or to col …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 63/100
Stale · Few reviews
Active installs
2K+
≈2.9K estimated
Momentum
+27%
downloads vs prior 30d
Biggest opportunity: Add “clarity”, “ad blocker” and “blocker” to your wp.org tags. You rank #5, #12 and #23 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
63 health vs 58 average across 25,751 Uncategorized plugins
Install conversion
How it's measured →8.2%
of downloads still active
At least 2K of 24.3K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,772 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 537 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 6.8
5.0★ over 6 reviews, smoothed to 4.20★ and held back under 25 reviews
3 of 5 tags set · short description in place
To rank higher: Last updated 537 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
28
Momentum
Losing ground
-1.2
Velocity
places per keyword, 27d
0%
Breadth
of keywords climbing, 27d
-0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| clarity | #5 | #16 | down 1 |
| ad blocker | #12 | #19 | down 1 |
| adblock blocker | #5 | #5 | 0 |
| blocker | #23 | #16 | 0 |
| adblock your tag | #22 | #17 | down 4 |
| wp adblock | #21 | #20 | down 1 |
| ads your tag | Not in the top 24 | ||
| notifications your tag | Not in the top 24 | ||
11 searches this plugin appeared in over the last 90 days, 6 listed. 5 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “clarity”, “ad blocker” and “blocker” to your wp.org tags. You rank #5, #12 and #23 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed these are the slots worth spending.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.5y ago
latest release · v1.4.2 · 13 May 2025
31
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 71% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 3 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 18 Mar 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ willzenstein1.4y ago
I wonder why this plugin is not more popular?!
Read on wp.org ↗ - ★★★★★ cvladan3.4y ago
This plugin is a “gift from God” and in this case, Stanislav is “God”. I’m joking – Congratulations and thank you for your effort! I hope Stanislav won’t add a “Pro” option 😉 and I hope the nag-list will be updated in the coming years.
Read on wp.org ↗ - ★★★★★ Deborah Edwards-Onoro4.5y ago
When I had yet another plugin promoting their premium plugin in the admin dashboard, I was frustrated. Glad to learn about the Clarity – Ad Blocker plugin from Daniel Schutzsmith’s TinyPress newsletter earlier this month. I installed Clarity this week, it works well to remove those annoying ads.
Read on wp.org ↗ - ★★★★★ baf2854.6y ago
Простой и надежный как автомат калашникова. Автору спасибо.
Read on wp.org ↗ - ★★★★★ Srivishnu Ramakrishnan4.7y ago
Constant upsells and nags to review the plugins are getting out of hand in WP ecosystem. So glad this plugin exists!
Read on wp.org ↗ - ★★★★★ jdisenso4.7y ago
It’s great to eliminate all those nags and upsells. Thanks for releasing this as a free plugin!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.4 Added auto-updating definitions feature – definitions are now fetched daily from our GitHub repository Added manual “Refresh definitions” action in the plugin list Improved error handling for definition updates 1.4
- — Version 1.3 Improved performance with selector cache Fixed a bug on non-unix platforms 1.3
- — Version 1.2 Set correct textdomain for translations 1.2
- — Version 1.1 Added helpful links in the plugins list 1.1
- — Version 1.0 Initial release 1.0
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.2
Languages
via translate.wordpress.orgTranslated into 10 languages, 2 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Clarity is an ad blocker for your WordPress admin. It hides obtrusive plugin and theme notifications asking..."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 2 headings and 2 lists.
- ! Enough to quote 529 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 2 of 3 tags appear in the text; "adblock" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-10-20 1K+ → 2K+ up after 334 days in tier
- 2022-11-20 800+ → 1K+ up after 9 days in tier
- 2022-11-11 700+ → 800+ up after 38 days in tier
- 2022-10-04 400+ → 700+ up after 129 days in tier
- 2022-05-28 200+ → 400+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
ZDN Adblock Detector 100+ installs · 4.1★ · 2 shared tags B -
Remove Disqus Ads 60+ installs · 3.8★ · 2 shared tags D -
Detect Missing Adblocker 50+ installs · 3.9★ · 2 shared tags B -
Gotham Block Extra Light 30+ installs · 3.6★ · 2 shared tags B -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
Ad Inserter – Ad Manager & AdSense Ads 300K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Clarity – Ad blocker for WordPress into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/clarity-ad-blocker" width="480" height="300" style="border:0" loading="lazy" title="Clarity – Ad blocker for WordPress — Plugin Pulse"></iframe> Clarity – Ad blocker for WordPress: 2K+ active installs, 5.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/clarity-ad-blocker
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