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wp.org search vs our merit ranking: “adblock”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “adblock”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

JetBlocker — Anti AdBlock & Revenue Recovery shows at wp.org #5 but places #19 on merit, a gap of 14 places. Its 30+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation places #9 on merit, 4.5★ from 340 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Hustle – Email Marketing, Lead Generation, Optins, Popups 80K+ · 4.4★ (859) wp.org #6 ↓1 5 too low 2 FireBox – WooCommerce Popup Builder, Exit Intent Popup, Email Optin & Cart Abandonment 6K+ · 4.8★ (76) wp.org #4 2 too low 3 Admiral Adblock Analytics 300+ · 3.5★ (12) wp.org #1 2 too high 4 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #8 ↑3 4 too low 5 ZDN Adblock Detector 100+ · 4.4★ (7) wp.org #2 3 too high 6 CHP Ads Block Detector 800+ · 4.0★ (25) wp.org #3 3 too high 7 MailOptin – Popup, Optin Forms & Email Newsletters for Mailchimp, HubSpot, AWeber Etc. 10K+ · 4.8★ (438) wp.org #12 ↓5 5 too low 8 AdUnblocker 200+ · 4.8★ (32) wp.org #10 ↓2 2 too low 9 Customer Engagement System – Popup Builder, Forms, CRM & Email Marketing Automation 9K+ · 4.5★ (340) wp.org #19 10 too low 10 Ad Invalid Click Protector (AICP) 10K+ · 4.7★ (62) wp.org #18 ↓2 8 too low 11 Steady for WordPress 600+ · 3.0★ (10) wp.org #7 ↑17 4 too high 12 wetracked.io for WooCommerce 800+ · 5.0★ (8) wp.org #11 1 too high 13 BotBlocker Security – Complete security platform 3K+ · 5.0★ (10) wp.org #15 ↓5 2 too low 14 Popup builder with Gamification, Multi-Step Popups, Page-Level Targeting, and WooCommerce Triggers 70K+ · 5.0★ (7) wp.org #21 ↓4 7 too low 15 Detect Missing Adblocker 50+ · 4.0★ (4) wp.org #9 ↓2 6 too high 16 Eazy Ad Unblocker 100+ · 4.0★ (11) wp.org #24 ↓4 8 too low 17 Clarity – Ad blocker for WordPress 2K+ · 5.0★ (6) wp.org #22 ↓4 5 too low 18 Movie Engine – OTT Streaming Platform for Movies & TV Series 100+ · 5.0★ (4) wp.org #16 2 too high 19 JetBlocker — Anti AdBlock & Revenue Recovery 30+ · 5.0★ (1) wp.org #5 ↑4 14 too high 20 Gotham Block Extra Light 30+ · 3.2★ (11) wp.org #20 ↓5 21 Monetag Official Plugin 5K+ · 2.5★ (13) wp.org #23 ↓4 2 too low 22 Tiny Simple AdBlock Detector 10+ · 0.0★ (0) wp.org #17 ↓3 5 too high 23 My Agile Pixel® – Self-Hosted Server-Side Tracking for WordPress 300+ · 5.0★ (1) wp.org #14 9 too high 24 Popup for Elementor 1K+ · 1.0★ (1) wp.org #13 11 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.