Cloudinary – Deliver Images and Videos at Scale
by Cloudinary · Performance
Boost the performance of your WordPress site by optimizing your images and videos with the Cloudinary WordPress Plugin. WordPress developers, content …
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Health
A 86/100
no flags
Active installs
5K+
≈5.5K estimated
Momentum
-9%
downloads vs prior 30d
Biggest opportunity: Swap “image optimizer” and “performance” for “optimizing” and “videos”. “image optimizer” isn't earning its slot: you're not in the first 24 results for its own search. “optimizing” sits at #17 untagged, close enough for a declared tag to move it up. “performance” isn't earning its slot: you're not in the first 24 results for its own search. “videos” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
86 health vs 69 average across 1,812 Performance plugins
Install conversion
How it's measured →1.1%
of downloads still active
At least 5K of 473K lifetime downloads are still running, below its category: the median Performance plugin keeps 1.4%, across 1,108 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 9 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 42 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.0★ over 64 reviews, weighted for review count to 4.0★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| deliver | #1 | #1 | 0 |
| cloudinary | #1 | #1 | 0 |
| scale | #2 | #4 | 0 |
| optimizing | #17 | #20 | — |
| videos | #23 | #21 | down 1 |
| core web vitals your tag | #23 | #22 | down 5 |
| product image resize | #9 | #15 | up 3 |
| image video viewer | #9 | #11 | up 2 |
| video play on image | #15 | #19 | down 1 |
| featured image from video | #16 | #17 | down 1 |
| image source by image id | #24 | #19 | 0 |
| image from video | #24 | #22 | 0 |
| image optimizer your tag | Not in the top 24 | ||
| performance your tag | Not in the top 24 | ||
| resize your tag | Not in the top 24 | ||
| video your tag | Not in the top 24 | ||
133 searches this plugin appeared in over the last 90 days, 12 listed. 121 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “image optimizer” and “performance” for “optimizing” and “videos”. “image optimizer” isn't earning its slot: you're not in the first 24 results for its own search. “optimizing” sits at #17 untagged, close enough for a declared tag to move it up. “performance” isn't earning its slot: you're not in the first 24 results for its own search. “videos” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “core web vitals”. Down 5 places since 2026-09-18, now #23. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,492 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 11.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
9
releases in the last 12 months
1mo ago
latest release · v3.3.8 · 23 Sep 2026
65
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 63% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “5K+”. Our estimate pins where the real number sits.
Crossed into this band 24 months ago; the previous band took 2.6 years to cross, which places it about 50% of the way through.
Install history since 3 Jul 2018
Recent reviews
All reviews on wp.org ↗- ★★★★★ ademkuday8mo ago
I would like to propose a new feature: retain only the original images on the server while continuing to serve both variant sizes and the original size optimized for visitors on the website. This ensures that the original files remain intact and accessible, while optimized versions are delivered for web use. Thank you for considering this request!
Read on wp.org ↗ - ★★★★★ nguyenvanvinh.cdt1.4y ago
Thank you
Read on wp.org ↗ - ★★★★★ newpixel1.5y ago
Overall the plugin is working well for me. The one issue I’m having is when trying to import a large set of images (about 1500) from Cloudinary to WordPress using the Cloudinary DAM media library- The UI begins to lag the further down I scroll into the image set. I can only import 20 images at a time, which slows the process down quite a bit. Is there a way to make this limit higher? I would imagine 20 being way too small for many users. The UI again slows to a crawl when trying to select and then import the images. It takes upwards of 10 seconds to simply select images, and press the import button (the rest of my browser tabs are running fine btw). I assume a lot of the sluggishness is due to the size of my image set. I would love to see the developers of the plugin do more testing with larger image sets and improve UI responsiveness. Thanks.
Read on wp.org ↗ - ★★★★★ chroudakais1.5y ago
Really change the way wordpess performance work
Read on wp.org ↗ - ★★★★★ Stefan1.8y ago
My problem is that a client’s shop is a complete mess in regards of image sizes and dimensions. Not because of the client but because of the manufacturers who provide product images in all kinds of formats and dimensions. To bring all of them automated into the same dimensions is a nightmare. I mean portraits, landscape, too small, too big, etc. In my opinion, Cloudinary is a game changer as the images are stored in whatever format in the cloud, and displayed in the correct format on the fly using transformations in the image URL. Still, some images need special attention because no one can produce gold out of garbage but for 95% of around 2k images, it works just fine. Besides, the additional features like lazy-loading, responsiveness, etc. are just an amazing addon. I just started using it but so far, it helped me a lot. And as others wrote, the integration worked smoothly out of the box because there are no changes to the html or any redirects happening like when you use plugins that create webp images on the fly. Cloudinary does this too but without altering anything (or at least I’m not aware of it). So far, I love it and see huge potential. Cloudinary can do so much more than efficiently deliver images on your website.
Read on wp.org ↗ - ★★★★★ techsavvyj1.8y ago
I’ve been using the Cloudinary plugin for WordPress for a while now, and I’m really impressed with how much it’s improved my website. The automatic image optimization has significantly improved my site’s speed, and I’ve noticed better performance.
Read on wp.org ↗ - ★★★★★ andysimpson1.8y ago
I’ve been using the Cloudinary plugin for WordPress, and it’s been a total game-changer. The automatic image optimization has made my site load faster, and I’ve noticed an improvement in my SEO. It was super easy to install, and the integration with WordPress is seamless. One of the best features is how all my images are stored in the cloud, freeing up valuable server space. I also love how easy it is to resize, crop, and apply filters to images directly from the media library without needing any extra tools. The plugin uses a CDN to deliver media quickly to users, which improves the load times for visitors, no matter where they are. And the support team is top-notch—very responsive and helpful whenever I’ve needed assistance. Overall, Cloudinary has made media management on my WordPress site incredibly simple and efficient. If you want to speed up your site and manage images better, this plugin is definitely worth it.
Read on wp.org ↗ - ★★★★★ misslpregal1.8y ago
It automatically optimizes all my images, which has really boosted my site’s speed and SEO. Setting it up was a breeze, and it integrates seamlessly with WordPress. No hassle at all. Plus, storing images in the cloud has saved me so much space on my server. One of my favorite things is how easy it is to resize, crop, and apply filters to images directly from the media library without needing any external tools. Everything happens on the fly! The media delivery is super fast thanks to the CDN, which means faster load times for users, no matter where they’re located. And the support team has been great – very responsive and helpful. Overall, Cloudinary has made managing images so much easier, and my site is running smoother than ever. I’d definitely recommend it!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.3.5 Fixes and Improvements: Behind-the-scenes data handling improvements 3.3.5
- — Version 3.3.4 Fixes and Improvements: Cloudinary fields on taxonomy term edit pages can now be collapsed Improved the styling of the deactivation feedback form and made the Skip and deactivate option more prominent Resolved deprecatio 3.3.4
- — Version 3.3.3 Fixes and Improvements: Minor bug fixes and performance improvements 3.3.3
- — Version 3.3.2 Fixes and Improvements: Added AVIF as a selectable image format in the Image Optimization settings Fixed a PHP warning caused by an incorrect relative path in class-media.php Removed the legacy PHP 5.6 GitHub Action from 3.3.2
- — Version 3.3.1 Fixes and Improvements: Refreshed the user interface for the Crop and Gravity feature Standardized permission_callback handling across all REST endpoints, enforcing capability checks and default nonce validation Improved 3.3.1
- — Version 3.3.0 Fixes and Improvements: Introduced a new Transformation Effects column, replacing the previous Transformations column. Transformation Effects now includes the transformation field as well as image overlays and text overl 3.3.0
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (3.3.8). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Boost the performance of your WordPress site by optimizing your images and videos with the Cloudinary WordP..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 4 headings and 2 lists.
- ✓ Enough to quote 3,915 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "image optimizer", "resize" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-29 6K+ → 5K+ down after 943 days in tier
- 2022-05-01 7K+ → 6K+ down after 154 days in tier
- 2021-11-28 6K+ → 7K+ up after 1152 days in tier
- 2018-10-03 7K+ → 6K+ down after 183 days in tier
- 2018-04-03 6K+ → 7K+ up after 184 days in tier
- 2017-10-01 4K+ → 6K+ up after 285 days in tier
- 2016-12-20 2K+ → 4K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Fastest Cache – WordPress Cache Plugin 1M+ installs · 4.9★ · 2 shared tags A -
Autoptimize 800K+ installs · 4.7★ · 2 shared tags A -
NitroPack – Performance, Page Speed & Cache Plugin for Core Web Vitals, CDN & Image Optimization 80K+ installs · 4.3★ · 2 shared tags A -
WP YouTube Lyte 20K+ installs · 4.7★ · 2 shared tags A -
Insights from Google PageSpeed 10K+ installs · 4.5★ · 2 shared tags A -
bunny.net – WordPress CDN Plugin 10K+ installs · 3.4★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Cloudinary – Deliver Images and Videos at Scale into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/cloudinary-image-management-and-manipulation-in-the-cloud-cdn" width="480" height="300" style="border:0" loading="lazy" title="Cloudinary – Deliver Images and Videos at Scale — Plugin Pulse"></iframe> Cloudinary – Deliver Images and Videos at Scale: 5K+ active installs, 4.0★ (64 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/cloudinary-image-management-and-manipulation-in-the-cloud-cdn
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