Cloudinary – Deliver Images and Videos at Scale

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 63% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ ademkuday

   6mo ago

   I would like to propose a new feature: retain only the original images on the server while continuing to serve both variant sizes and the original size optimized for visitors on the website. This ensures that the original files remain intact and accessible, while optimized versions are delivered for web use. Thank you for considering this request!

   Read on wp.org ↗
2. ★★★★★ nguyenvanvinh.cdt

   1.3y ago

   Thank you

   Read on wp.org ↗
3. ★★★★★ newpixel

   1.3y ago

   Overall the plugin is working well for me. The one issue I’m having is when trying to import a large set of images (about 1500) from Cloudinary to WordPress using the Cloudinary DAM media library- The UI begins to lag the further down I scroll into the image set. I can only import 20 images at a time, which slows the process down quite a bit. Is there a way to make this limit higher? I would imagine 20 being way too small for many users. The UI again slows to a crawl when trying to select and then import the images. It takes upwards of 10 seconds to simply select images, and press the import button (the rest of my browser tabs are running fine btw). I assume a lot of the sluggishness is due to the size of my image set. I would love to see the developers of the plugin do more testing with larger image sets and improve UI responsiveness. Thanks.

   Read on wp.org ↗
4. ★★★★★ chroudakais

   1.3y ago

   Really change the way wordpess performance work

   Read on wp.org ↗
5. ★★★★★ Stefan

   1.6y ago

   My problem is that a client’s shop is a complete mess in regards of image sizes and dimensions. Not because of the client but because of the manufacturers who provide product images in all kinds of formats and dimensions. To bring all of them automated into the same dimensions is a nightmare. I mean portraits, landscape, too small, too big, etc. In my opinion, Cloudinary is a game changer as the images are stored in whatever format in the cloud, and displayed in the correct format on the fly using transformations in the image URL. Still, some images need special attention because no one can produce gold out of garbage but for 95% of around 2k images, it works just fine. Besides, the additional features like lazy-loading, responsiveness, etc. are just an amazing addon. I just started using it but so far, it helped me a lot. And as others wrote, the integration worked smoothly out of the box because there are no changes to the html or any redirects happening like when you use plugins that create webp images on the fly. Cloudinary does this too but without altering anything (or at least I’m not aware of it). So far, I love it and see huge potential. Cloudinary can do so much more than efficiently deliver images on your website.

   Read on wp.org ↗
6. ★★★★★ techsavvyj

   1.6y ago

   I’ve been using the Cloudinary plugin for WordPress for a while now, and I’m really impressed with how much it’s improved my website. The automatic image optimization has significantly improved my site’s speed, and I’ve noticed better performance.

   Read on wp.org ↗
7. ★★★★★ andysimpson

   1.6y ago

   I’ve been using the Cloudinary plugin for WordPress, and it’s been a total game-changer. The automatic image optimization has made my site load faster, and I’ve noticed an improvement in my SEO. It was super easy to install, and the integration with WordPress is seamless. One of the best features is how all my images are stored in the cloud, freeing up valuable server space. I also love how easy it is to resize, crop, and apply filters to images directly from the media library without needing any extra tools. The plugin uses a CDN to deliver media quickly to users, which improves the load times for visitors, no matter where they are. And the support team is top-notch—very responsive and helpful whenever I’ve needed assistance. Overall, Cloudinary has made media management on my WordPress site incredibly simple and efficient. If you want to speed up your site and manage images better, this plugin is definitely worth it.

   Read on wp.org ↗
8. ★★★★★ misslpregal

   1.6y ago

   It automatically optimizes all my images, which has really boosted my site’s speed and SEO. Setting it up was a breeze, and it integrates seamlessly with WordPress. No hassle at all. Plus, storing images in the cloud has saved me so much space on my server. One of my favorite things is how easy it is to resize, crop, and apply filters to images directly from the media library without needing any external tools. Everything happens on the fly! The media delivery is super fast thanks to the CDN, which means faster load times for users, no matter where they’re located. And the support team has been great – very responsive and helpful. Overall, Cloudinary has made managing images so much easier, and my site is running smoother than ever. I’d definitely recommend it!

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 3.3.5 Fixes and Improvements: Behind-the-scenes data handling improvements 3.3.5
2. — Version 3.3.4 Fixes and Improvements: Cloudinary fields on taxonomy term edit pages can now be collapsed Improved the styling of the deactivation feedback form and made the Skip and deactivate option more prominent Resolved deprecatio 3.3.4
3. — Version 3.3.3 Fixes and Improvements: Minor bug fixes and performance improvements 3.3.3
4. — Version 3.3.2 Fixes and Improvements: Added AVIF as a selectable image format in the Image Optimization settings Fixed a PHP warning caused by an incorrect relative path in class-media.php Removed the legacy PHP 5.6 GitHub Action from 3.3.2
5. — Version 3.3.1 Fixes and Improvements: Refreshed the user interface for the Crop and Gravity feature Standardized permission_callback handling across all REST endpoints, enforcing capability checks and default nonce validation Improved 3.3.1
6. — Version 3.3.0 Fixes and Improvements: Introduced a new Transformation Effects column, replacing the previous Transformations column. Transformation Effects now includes the transformation field as well as image overlays and text overl 3.3.0

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.3 Cloudinary <= 3.3.0 - Missing Authorization ↗
   2026-01-22 CVE-2026-24560 Missing Authorization Affects <= 3.3.0 Patched in 3.3.1

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2024-11-29 6K+ → 5K+ down after 5 days in tier
2. 2024-11-24 5K+ → 6K+ up after 2 days in tier
3. 2024-11-22 6K+ → 5K+ down after 1 days in tier
4. 2024-11-21 5K+ → 6K+ up after 1 days in tier
5. 2024-11-20 6K+ → 5K+ down after 6 days in tier
6. 2024-11-14 5K+ → 6K+ up after 3 days in tier
7. 2024-11-11 6K+ → 5K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• WP Fastest Cache – WordPress Cache Plugin 1M+ installs · 4.9★ · 2 shared tags B
• Autoptimize 800K+ installs · 4.7★ · 2 shared tags A
• NitroPack – Performance, Page Speed & Cache Plugin for Core Web Vitals, CDN & Image Optimization 90K+ installs · 4.3★ · 2 shared tags A
• WP YouTube Lyte 20K+ installs · 4.7★ · 2 shared tags A
• bunny.net – WordPress CDN Plugin 10K+ installs · 3.3★ · 2 shared tags B
• Solid Performance – Your No-Code Caching, Performance, & Page Speed Solution 4K+ installs · 4.0★ · 2 shared tags B

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Cloudinary – Deliver Images and Videos at Scale: 5K+ active installs, 4.0★ (64 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/cloudinary-image-management-and-manipulation-in-the-cloud-cdn