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wp.org search vs our merit ranking: “videos”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “videos”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WPC Product Videos for WooCommerce shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 3K+ installs carry it up the search order; its 4.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings places #9 on merit, 4.8★ from 7519 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #2 3 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #3 4 Yoast SEO – Advanced SEO with real-time guidance and built-in AI 10M+ · 4.8★ (27821) wp.org #7 ↑8 3 too low 5 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #4 ↑8 1 too high 6 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (995) wp.org #6 ↓2 7 Lazy Load for Videos 9K+ · 4.4★ (105) wp.org #5 ↑2 2 too high 8 All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ · 4.8★ (136) wp.org #9 ↓1 1 too low 9 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519) wp.org #13 ↓2 4 too low 10 The Events Calendar 600K+ · 4.2★ (2461) wp.org #11 ↑2 1 too low 11 HTML5 Video Player – embed fast, responsive videos with ease 20K+ · 4.6★ (195) wp.org #12 ↓2 1 too low 12 Automatic Featured Images from Videos 6K+ · 4.6★ (36) wp.org #8 ↓2 4 too high 13 Video Gallery – YouTube Gallery, Vimeo, Video Portfolio, Image Portfolio and Image Gallery 10K+ · 4.8★ (182) wp.org #14 1 too low 14 Video Conferencing with Zoom 10K+ · 4.8★ (217) wp.org #24 ↓6 10 too low 15 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #17 ↓1 2 too low 16 LazyLoad Plugin – Lazy Load Images, Videos, and Iframes 100K+ · 4.2★ (139) wp.org #19 3 too low 17 Easy Video Player 20K+ · 4.2★ (57) wp.org #16 ↑4 1 too high 18 Embed YouTube Block – Fast Loading Videos, Shorts & Playlists 6K+ · 5.0★ (16) wp.org #18 ↑3 19 Product Video Gallery for Woocommerce 10K+ · 4.6★ (97) wp.org #21 ↑3 2 too low 20 Cloudinary – Deliver Images and Videos at Scale 5K+ · 4.0★ (64) wp.org #23 3 too low 21 Video Gallery for WooCommerce – Add Product Video & Featured Video 4K+ · 5.0★ (44) wp.org #22 1 too low 22 Video Player Block – play videos beautifully on any device 2K+ · 5.0★ (8) wp.org #20 ↑2 2 too high 23 VidShop – Shoppable Videos for WooCommerce 1K+ · 5.0★ (6) wp.org #15 ↑4 8 too high 24 WPC Product Videos for WooCommerce 3K+ · 4.0★ (5) wp.org #10 ↓1 14 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.