Variation Swatches for WooCommerce – Color & Image Swatches
by WPFactory · eCommerce
Also makes 43 other plugins · 123.3K+ installs across the portfolio →
Provides new WooCommerce type attributes (color,label,image) for creating beautiful variations
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
500+
≈560 estimated
Momentum
—
no download trend yet
Biggest opportunity: Swap “image”, “variation” and “woocommerce” for “image swatches”, “color swatches” and “woocommerce swatches”. “image” isn't earning its slot: you're not in the first 24 results for its own search. “image swatches” sits at #8 untagged, close enough for a declared tag to move it up. “variation” isn't earning its slot: you're not in the first 24 results for its own search. “color swatches” sits at #12 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “woocommerce swatches” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 71 average across 9,745 eCommerce plugins
Install conversion
How it's measured →1.8%
of downloads still active
At least 500 of 27.2K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,141 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 12 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.0★ over 9 reviews, smoothed to 4.08★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| image swatches | #8 | #17 | — |
| color your tag | #12 | #18 | — |
| swatches your tag | #14 | #19 | — |
| variation swatches for woocommerce | #14 | #19 | — |
| variation swatches | #17 | #20 | 0 |
| color swatches | #12 | #20 | 0 |
| color attributes | #10 | #20 | 0 |
| woocommerce swatches | #17 | #22 | — |
| image color | #15 | #22 | — |
| woocommerce attributes swatches | #15 | #20 | — |
| label swatches | #17 | #19 | — |
| variation product swatches | #18 | #22 | — |
| woocommerce color attribute | #20 | #23 | — |
| product variation swatches | #20 | #22 | up 1 |
| woocommerce variation image gallery | #23 | #23 | — |
| image variation | #24 | #22 | — |
| image your tag | Not in the top 24 | ||
| variation your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
21 searches this plugin appeared in over the last 90 days, 16 listed. 5 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “image”, “variation” and “woocommerce” for “image swatches”, “color swatches” and “woocommerce swatches”. “image” isn't earning its slot: you're not in the first 24 results for its own search. “image swatches” sits at #8 untagged, close enough for a declared tag to move it up. “variation” isn't earning its slot: you're not in the first 24 results for its own search. “color swatches” sits at #12 untagged, close enough for a declared tag to move it up. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “woocommerce swatches” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “color”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “swatches”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 31 Oct 2024 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 276 · peaks are release surges
Directory rank
wp.org popularity rank over time · lower is better
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “500+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 28 Oct 2026
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 1 heading and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 532 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Booster for WooCommerce – PDF Invoices, Abandoned Cart, Variation Swatches & 100+ Tools 30K+ installs · 4.6★ · 2 shared tags A -
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag C -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 1 shared tag B -
WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ installs · 2.2★ · 1 shared tag B -
WooCommerce Legacy REST API 400K+ installs · 2.2★ · 1 shared tag C
Embed this report card
Drop a live Pulse card for Variation Swatches for WooCommerce – Color & Image Swatches into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/color-or-image-variation-swatches-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Variation Swatches for WooCommerce – Color & Image Swatches — Plugin Pulse"></iframe> Variation Swatches for WooCommerce – Color & Image Swatches: 500+ active installs, 4.0★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/color-or-image-variation-swatches-for-woocommerce
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