Custom Code
by Varni Infotech · AI
Also makes 6 other plugins · 390+ installs across the portfolio →
Code snippets and AI code for WordPress: 100+ ready snippets, PHP, CSS, JS and HTML anywhere, crash protection, and an AI code writer in Pro.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
100+
≈170 estimated
Momentum
-4%
downloads vs prior 30d
Biggest opportunity: Swap “code snippets” for “crash”. “code snippets” isn't earning its slot: you're not in the first 24 results for its own search. “crash” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 77 average across 3,393 AI plugins
Install conversion
How it's measured →1.0%
of downloads still active
At least 100 of 9.9K lifetime downloads are still running, below its category: the median AI plugin keeps 1.4%, across 1,009 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other AI plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 11 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.0★ over 4 reviews, smoothed to 4.09★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.1
Velocity
places per keyword, 20d
23%
Breadth
of keywords climbing, 20d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| crash | #9 | #11 | 0 |
| custom code your tag | #20 | #24 | up 1 |
| ai code generator your tag | #21 | #24 | up 2 |
| bar code generator | #19 | #22 | 0 |
| simple bar code generator | #21 | #23 | down 2 |
| source code protection | #22 | #22 | down 1 |
| code snippets your tag | Not in the top 24 | ||
| header footer code your tag | Not in the top 24 | ||
| php snippets your tag | Not in the top 24 | ||
49 searches this plugin appeared in over the last 90 days, 6 listed. 43 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “code snippets” for “crash”. “code snippets” isn't earning its slot: you're not in the first 24 results for its own search. “crash” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 1 Nov 2024 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 673 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you run"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Elementor, Divi, Beaver Builder and 17 more.
- ✓ Headings and lists 14 headings and 6 lists.
- ✓ Enough to quote 9,200 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "AI code generator", "php snippets" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ installs · 4.9★ · 1 shared tag A -
Woody Code Snippets – Insert PHP, CSS, JS, and Header/Footer Scripts 50K+ installs · 4.5★ · 1 shared tag A -
FluentSnippets – High-Performance Code Snippets, Header & Footer Code, Custom CSS & PHP Code Manager 50K+ installs · 4.6★ · 1 shared tag A -
WPIDE – File Manager & Code Editor 40K+ installs · 4.8★ · 1 shared tag A -
WP Coder – Insert & Manage Code Snippets 10K+ installs · 4.6★ · 1 shared tag A -
FlatPM – Ad Manager, AdSense and Custom Code 10K+ installs · 4.2★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Custom Code into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/custom-code" width="480" height="300" style="border:0" loading="lazy" title="Custom Code — Plugin Pulse"></iframe> Custom Code: 100+ active installs, 4.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/custom-code
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.