FlatPM – Ad Manager, AdSense and Custom Code
by Mikhail Flat · Uncategorized
Flat PM is an ad management plugin. You might be thinking, "why do I need it?". It's simple: this is the best plugin for organizing ads …
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Health
B 77/100
Few reviews
Active installs
10K+
≈15K estimated
Momentum
+6%
downloads vs prior 30d
Biggest opportunity: Swap “ads plugin”, “custom code” and “ad manager” for “pm”, “adsense” and “injection”. “ads plugin” isn't earning its slot: you're not in the first 24 results for its own search. “pm” sits at #6 untagged, close enough for a declared tag to move it up. “custom code” isn't earning its slot: you're not in the first 24 results for its own search. “adsense” sits at #15 untagged, close enough for a declared tag to move it up. “ad manager” isn't earning its slot: it only gets you to #24. “injection” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
77 health vs 58 average across 25,734 Uncategorized plugins
Install conversion
How it's measured →5.3%
of downloads still active
At least 10K of 188.2K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,766 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 297 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
4.6★ over 9 reviews, smoothed to 4.18★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.6
Velocity
places per keyword, 28d
6%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ad injection your tag | #3 | #11 | 0 |
| flat | #4 | #15 | 0 |
| ad rotation your tag | #6 | #10 | down 2 |
| ads injection | #4 | #13 | down 1 |
| adsense | #15 | #18 | down 1 |
| ad management | #14 | #18 | up 5 |
| ad inserter | #11 | #10 | down 3 |
| ad manager your tag | #24 | #23 | down 3 |
| injection | #19 | #21 | down 2 |
| publications | #20 | #21 | down 2 |
| publication | #22 | #20 | down 2 |
| geo targeting | #24 | #19 | — |
| exception | #24 | #21 | down 1 |
| rotation | #24 | #20 | down 1 |
| adsense auto ads | #15 | #16 | 0 |
| adsense plugin | #16 | #21 | 0 |
| ads management | #16 | #20 | down 1 |
| adsense ad | #18 | #17 | down 1 |
| add adsense | #22 | #22 | 0 |
| custom ads | #23 | #23 | 0 |
| ads plugin your tag | Not in the top 24 | ||
| custom code your tag | Not in the top 24 | ||
78 searches this plugin appeared in over the last 90 days, 20 listed. 58 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “ads plugin”, “custom code” and “ad manager” for “pm”, “adsense” and “injection”. “ads plugin” isn't earning its slot: you're not in the first 24 results for its own search. “pm” sits at #6 untagged, close enough for a declared tag to move it up. “custom code” isn't earning its slot: you're not in the first 24 results for its own search. “adsense” sits at #15 untagged, close enough for a declared tag to move it up. “ad manager” isn't earning its slot: it only gets you to #24. “injection” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 25.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
10mo ago
latest release · v3.2.3 · 7 Jan 2026
64
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 75% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 11 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 16 Apr 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ mygadget0272.5y ago
I use it to place ads, some short-time promos and even for adding some new features, without changing the whole template. 5 stars for sure.
Read on wp.org ↗ - ★★★★★ todayer3.6y ago
Очень крутой плагин для монетизации. Как он это делает?
Read on wp.org ↗ - ★★★★★ stas73.7y ago
Лучше и функциональнее плагин по монетизации не найти. Столько функционала, сколько есть тут нет ни в одном плагине по монетизации.
Read on wp.org ↗ - ★★★★★ msrusanov4.5y ago
Спасибо за помощь в установке плагина. Был конфликт с амп.
Read on wp.org ↗ - ★★★★★ Aleksandr Punchenko4.5y ago
Огромное количество вариантов вывода рекламы + интуитивно понятный интерфейс. Разработчик всегда на связи, оперативно отвечает и помогает с любым вопросом. Пользуюсь сам и рекомендую клиентам.
Read on wp.org ↗ - ★★★★★ usermyuser4.5y ago
в 2021 году их ломанули и через плагин ломали сайты. В поддержке на просьбы реагируют не адекватно, вместо помощи делают назло. Просил убрать мешающий рекламный баннер внутри плагина, поставили баннер больше разрешения экрана. Неадекватные какие то разработчики.
Read on wp.org ↗ - ★★★★★ horo635.4y ago
Этот плагин помогает настраивать рекламу на сайте с различными параметрами.
Read on wp.org ↗ - ★★★★★ mihdan5.6y ago
Один из немногих плагинов, который я бы порекомендовал к установке как обязательный на тех сайтах, где необходимо показывать рекламные блоки, опираясь на таргетирование и чтобы при этом не было посадки по Google Pagespeed.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.2.3 Fix vulnerability. 3.2.3
- — Version 3.2.2 Fix GEO. 3.2.2
- — Version 3.2.0 Now the plugin is completely FREE!!! Fix translations. 3.2.0
- — Version 3.1.17 Bug fix. 3.1.17
- — Version 3.1.16 Global ab tests for folders. Those you can test entire swathes of advertising. Shortcode {{increment}}. Prints a number starting from 1, each call to this shortcode increases the value by one. {{increment_1}}, {{incremen 3.1.16
- — Version 3.1.14 Added the option to close popups by clicking on the overlay. Added shortcode {{fpm-close-event}}, which displays a css class for closing popups and moving blocks. 3.1.14
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (3.2.3). Sites still on an older version should update.
- Patched Medium · 6.4 FlatPM – Ad Manager, AdSense and Custom Code <= 3.2.2 - Authenticated (Contributor+) Stored Cross-Site Scripting via Custom Post Meta ↗2026-01-20 CVE-2026-0690 Improper Neutralization of Input During Web Page Generation Affects <= 3.2.2 Patched in 3.2.3
- 2024-03-25 CVE-2024-29803 Improper Neutralization of Input During Web Page Generation Affects < 3.1.05 Patched in 3.1.05
- 2022-11-17 CVE-2022-3934 Improper Neutralization of Input During Web Page Generation Affects <= 2.661 Patched in 2.662
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions YouTube, Vimeo.
- ✓ Headings and lists 6 headings and 4 lists.
- ✓ Enough to quote 2,750 characters of description.
- ! Tags match the text Only 0 of 5 tags appear in the text ("ad injection", "ad manager", "ad rotation", "ads plugin", "custom code" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-12-15 20K+ → 10K+ down after 54 days in tier
- 2025-10-22 10K+ → 20K+ up after 124 days in tier
- 2025-06-20 20K+ → 10K+ down after 3 days in tier
- 2025-06-17 10K+ → 20K+ up after 69 days in tier
- 2025-04-09 20K+ → 10K+ down after 53 days in tier
- 2025-02-15 10K+ → 20K+ up after 160 days in tier
- 2024-09-08 20K+ → 10K+ down after 58 days in tier
- 2024-07-12 10K+ → 20K+ up after 9 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mondiad Advertising 10+ installs · 3.6★ · 3 shared tags -
Ad Inserter – Ad Manager & AdSense Ads 300K+ installs · 4.9★ · 2 shared tags A -
Universal Google Adsense and Ads manager 2K+ installs · 4.1★ · 2 shared tags C - W Wbcom Designs – WB Ad Manager 300+ installs · 3.6★ · 2 shared tags
-
AD Publisher – Automatically insert post ads 80+ installs · 4.1★ · 2 shared tags D -
Smart Ad Engine with Report 60+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for FlatPM – Ad Manager, AdSense and Custom Code into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/flatpm-wp" width="480" height="300" style="border:0" loading="lazy" title="FlatPM – Ad Manager, AdSense and Custom Code — Plugin Pulse"></iframe> FlatPM – Ad Manager, AdSense and Custom Code: 10K+ active installs, 4.6★ (9 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/flatpm-wp
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