Custom Email Sender
by neoslab · Email & Marketing
Also makes 7 other plugins · 1.2K+ installs across the portfolio →
Change the default email address and sender name output for all message sent from your WP dashboard.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 59/100
Stale · Few reviews
Active installs
100+
≈110 estimated
Momentum
+1%
downloads vs prior 30d
Biggest opportunity: Swap “sender email” for “email sender”. “sender email” isn't earning its slot: you're not in the first 24 results for its own search. “email sender” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
59 health vs 66 average across 2,123 Email & Marketing plugins
Install conversion
How it's measured →1.0%
of downloads still active
At least 100 of 10.5K lifetime downloads are still running, in line with its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 555 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 555 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
26
Momentum
Losing ground
-1.4
Velocity
places per keyword, 27d
0%
Breadth
of keywords climbing, 27d
-1.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| sender name your tag | #11 | #20 | down 3 |
| wordpress sender name your tag | #15 | #24 | 0 |
| sender | #17 | #22 | down 3 |
| email sender | #23 | #24 | down 3 |
| default sender | #12 | #23 | 0 |
| sender plugin | #19 | #23 | down 1 |
| sender email your tag | Not in the top 24 | ||
| wordpress default email sender your tag | Not in the top 24 | ||
| wordpress sender email your tag | Not in the top 24 | ||
8 searches this plugin appeared in over the last 90 days, 6 listed. 2 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “sender email” for “email sender”. “sender email” isn't earning its slot: you're not in the first 24 results for its own search. “email sender” sits at #23 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “sender name”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “wordpress sender name”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 368 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.5y ago
latest release · v2.5.9 · 25 Apr 2025
70
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 50 days ago and a band this size takes about a year or more to cross, so the real count is still just over 100.
Install history since 4 Oct 2022
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
0 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("use it"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 306 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 1 of 5 tags appear in the text ("sender email", "wordpress default email sender", "wordpress sender email", "wordpress sender name" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-09-12 90+ → 100+ up after 2 days in tier
- 2026-09-10 100+ → 90+ down after 430 days in tier
- 2025-07-07 90+ → 100+ up after 1 days in tier
- 2025-07-06 100+ → 90+ down after 2 days in tier
- 2025-07-04 90+ → 100+ up after 4 days in tier
- 2025-06-30 100+ → 90+ down after 3 days in tier
- 2025-06-27 90+ → 100+ up after 5 days in tier
- 2025-06-22 100+ → 90+ down after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
LH Personalised Content 10+ installs · 3.6★ · 2 shared tags -
Change Sender Email – From Name and From Address 500+ installs · 4.2★ · 1 shared tag A -
Change Default Email Sender Name 100+ installs · 3.6★ · 1 shared tag - C Change Mail Sender 10+ installs · 4.0★ · 1 shared tag D
- M My Settings 10+ installs · 3.6★ · 1 shared tag
-
Ghostonix Mail SMTP — installs · 3.6★ · 1 shared tag
Embed this report card
Drop a live Pulse card for Custom Email Sender into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/custom-email-sender" width="480" height="300" style="border:0" loading="lazy" title="Custom Email Sender — Plugin Pulse"></iframe> Custom Email Sender: 100+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/custom-email-sender
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