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wp.org search vs our merit ranking: “sender name”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “sender name”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Change Default Email Sender Name shows at wp.org #3 but places #15 on merit, a gap of 12 places. Its 90+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress places #7 on merit, 4.6★ from 1170 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce 5K+ · 4.8★ (83) wp.org #1 2 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #5 3 too low 3 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #6 3 too low 4 WP Change Email Sender 10K+ · 4.9★ (10) wp.org #2 2 too high 5 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #7 ↓1 2 too low 6 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (411) wp.org #12 ↓2 6 too low 7 Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress 50K+ · 4.6★ (1170) wp.org #18 11 too low 8 morkva UA Shipping – Nova Poshta, Ukrposhta, Rozetka, Nova Global 1K+ · 4.9★ (29) wp.org #9 1 too low 9 Stop WP Emails Going to Spam 10K+ · 4.8★ (51) wp.org #13 ↓2 4 too low 10 Change Sender Email – From Name and From Address 500+ · 5.0★ (5) wp.org #4 6 too high 11 Change Mail Sender 20K+ · 4.4★ (18) wp.org #8 ↓1 3 too high 12 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #16 ↓2 4 too low 13 VS Contact Form 6K+ · 4.8★ (50) wp.org #24 ↓3 11 too low 14 Send Users Email – Email Subscribers, Email Marketing Newsletter 5K+ · 4.5★ (28) wp.org #20 ↓3 6 too low 15 Change Default Email Sender Name 90+ · 0.0★ (0) wp.org #3 12 too high 16 SmartSMTP 2K+ · 4.7★ (3) wp.org #10 ↓1 6 too high 17 Sender by BestWebSoft 70+ · 4.1★ (9) wp.org #17 ↓2 18 Name Your Price: Make Your Own Offer for WooCommerce 300+ · 5.0★ (6) wp.org #21 ↓3 3 too low 19 Hostinger Reach – AI-Powered Email Marketing for WordPress 1M+ · 5.0★ (8) wp.org #15 ↓3 4 too high 20 WP Helper Premium 1K+ · 3.6★ (8) wp.org #23 ↓3 3 too low 21 Custom Email Sender 100+ · 5.0★ (1) wp.org #11 ↓3 10 too high 22 SMS Gateway Center – Bulk SMS Sender 10+ · 5.0★ (1) wp.org #14 ↓1 8 too high 23 Custom New User Email Template 200+ · 5.0★ (1) wp.org #19 ↓3 4 too high 24 Custom Recovery Mode Email 100+ · 5.0★ (1) wp.org #22 ↓3 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.